{"id":10534,"date":"2020-03-11T18:20:09","date_gmt":"2020-03-11T11:20:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10534"},"modified":"2021-04-28T11:31:09","modified_gmt":"2021-04-28T04:31:09","slug":"tim-hieu-thi-truong-khach-hang-cho-doanh-nghiep-vua-va-nho-ngan-sach-han-che","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tim-hieu-thi-truong-khach-hang-cho-doanh-nghiep-vua-va-nho-ngan-sach-han-che\/","title":{"rendered":"Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p?"},"content":{"rendered":"<p>B\u1ea1n c\u00f3 ch\u1eafc th\u1ecb tr\u01b0\u1eddng b\u1ea1n s\u1eafp \u0111\u1ea7u t\u01b0 s\u1ebd c\u00f3<strong> nhi\u1ec1u c\u01a1 h\u1ed9i, ti\u1ec1m n\u0103ng <\/strong>v\u00e0 v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3<strong> c\u1ea1nh tranh<\/strong> \u0111\u01b0\u1ee3c?<\/p>\n<p>B\u1ea1n \u0111ang x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 c\u1ea7n th\u00eam<strong> s\u1ed1 li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng <\/strong>c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1<strong> h\u00e0nh vi, nhu c\u1ea7u <\/strong>kh\u00e1ch h\u00e0ng,..?<\/p>\n<p>N\u1ebfu s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n m\u1edbi, nh\u1ecf th\u00ec<strong> l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn?<\/strong><\/p>\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi lu\u00f4n l\u00e0m marketer hay nh\u1eefng ng\u01b0\u1eddi kinh doanh t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n<h2><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h2>\n<p><em>T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng hay <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (market research)<\/a> l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng t\u00ecm hi\u1ec3u, \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t hay nhi\u1ec1u nh\u00f3m th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 m\u1ed9t c\u00f4ng ty hy v\u1ecdng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/em><\/p>\n<p>Vi\u1ec7c <strong>t\u00ecm hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/strong> gi\u00fap cung c\u1ea5p c\u00e1c <strong>th\u00f4ng tin, s\u1ed1 li\u1ec7u<\/strong> c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh, <strong>gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 kinh doanh c\u0169ng nh\u01b0 marketing.<\/strong><\/p>\n<p>C\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn t\u1eeb hai g\u00f3c \u0111\u1ed9 kh\u00e1c nhau:<\/p>\n<ul>\n<li>Cung \u2013 b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh (tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp) v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>C\u1ea7u \u2013 t\u00ecm c\u00e1ch hi\u1ec3u nhu c\u1ea7u, h\u00e0nh vi c\u0169ng nh\u01b0 <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insights-la-gi\/\">insight c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> v\u00e0 x\u00e1c \u0111\u1ecbnh quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7621\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing.jpg\" alt=\"Marketing l\u00e0 g\u00ec?\" width=\"600\" height=\"411\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing-300x206.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing-768x526.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing-600x411.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing-213x146.jpg 213w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/what-is-marketing-109x75.jpg 109w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3>Hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh<\/h3>\n<p>\u0110a ph\u1ea7n c\u00f4ng ty ti\u1ebfn h\u00e0nh vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1eb1m b\u1ea3o \u0111\u1ea3m . Kh\u1ea3o s\u00e1t, t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng nh\u1eb1m <strong>gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Th\u1ecb tr\u01b0\u1eddng<\/strong>: quy m\u00f4, t\u1ed5 ch\u1ee9c, ti\u1ec1m n\u0103ng, xu h\u01b0\u1edbng v\u00e0 ph\u00e1t tri\u1ec3n, b\u1ed1i c\u1ea3nh ph\u00e1p l\u00fd v\u00e0 v\u0103n h\u00f3a, v.v.<\/li>\n<li><strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>: nhu c\u1ea7u, h\u00e0nh vi, th\u00f3i quen ti\u00eau d\u00f9ng, k\u1ef3 v\u1ecdng, th\u1ecb hi\u1ebfu c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u1eaft k\u1ecbp c\u00e1c thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c thay \u0111\u1ed5i, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5)<\/li>\n<li><strong>\u0110\u1ed1i th\u1ee7<\/strong>: C\u00f3 bao nhi\u00eau? H\u1ecd cung c\u1ea5p nh\u1eefng g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd ho\u1ea1t \u0111\u1ed9ng? N\u01a1i thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec? C\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp n\u00e0o kh\u00f4ng?<br \/>\nC\u00f9ng v\u1edbi nhau, ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf r\u1ee7i ro th\u01b0\u01a1ng m\u1ea1i v\u00e0 t\u00e0i ch\u00ednh khi tung s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ra th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh<\/h3>\n<p>Nh\u01b0 v\u1eady, vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng hay kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 marketing. T\u1eeb kh\u00e2u chu\u1ea9n b\u1ecb x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh, k\u1ebf ho\u1ea1ch marketing nh\u01b0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn\u2026 cho \u0111\u1ebfn c\u00e1c k\u00eanh ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i ra sao cho thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/p>\n<p>Khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n ph\u1ea1m vi th\u1ecb ph\u1ea7n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty, danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a h\u1ecd ho\u1eb7c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/p>\n<h2>Kh\u00f3 kh\u0103n c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1edbi vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hay c\u00e1c nh\u00e0 kinh doanh<strong> kh\u00f4ng <\/strong>th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1<strong> t\u00e2m l\u00fd, h\u00e0nh vi <\/strong>c\u0169ng nh\u01b0<strong> nhu c\u1ea7u <\/strong>kh\u00e1ch h\u00e0ng nh\u01b0 h\u1ecd ngh\u0129.<\/p>\n<h3>Kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng<\/h3>\n<p>R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng m\u00ecnh \u0111\u00e3 hi\u1ec3u kh\u00e1ch h\u00e0ng, hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00f4i khi \u0111\u00e3 kh\u1ea3o s\u00e1t &#8220;qua&#8221; ho\u1eb7c c\u1ea3m th\u1ea5y kh\u00f4ng c\u1ea7n ki\u1ec3m tra l\u1ea1i \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng.<\/p>\n<p>C\u1ee5 th\u1ec3, b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 nh\u1eefng vi\u1ec7c c\u1ea7n v\u00e0 s\u1ebd l\u00e0m \u0111\u1ec3 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng?<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<\/li>\n<li>Th\u00f3i quen, s\u1edf th\u00edch, nh\u1eefng lo l\u1eafng quan ng\u1ea1i c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>H\u1ecd bi\u1ebft g\u00ec v\u00e0 nh\u1eadn di\u1ec7n th\u1ebf n\u00e0o v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n<li>H\u1ecd c\u00f3 nh\u1eefng pain points (nh\u1eefng \u0111i\u1ec3m \u0111au) g\u00ec li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n<li>H\u00e0nh tr\u00ecnh mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ra sao? H\u1ecd th\u00edch nh\u1eadn th\u00f4ng tin v\u1ec1 b\u1ea1n \u1edf \u0111\u00e2u, tr\u00ean k\u00eanh n\u00e0o? H\u1ecd th\u01b0\u1eddng xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o khi mua lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n b\u00e1n? Khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u h\u1ecd mu\u1ed1n v\u00e0 s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n<li>T\u1ea1i sao h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 hay ng\u01b0\u1ee3c l\u1ea1i? H\u1ecd so s\u00e1nh b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng ra sao?<\/li>\n<li>S\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau? Nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i \u1edf s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n<li>\u0110i\u1ec1u g\u00ec l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? \u2026<\/li>\n<\/ul>\n<p>Kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, ho\u1eb7c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch n\u1eeda v\u1eddi ho\u1eb7c h\u1eddi h\u1ee3t ch\u00fang c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u01b0a hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c h\u1ecd. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t l\u1ea1i \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y. V\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638.jpg\"><img decoding=\"async\" class=\"size-full wp-image-6702 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638.jpg\" alt=\"\" width=\"638\" height=\"359\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638.jpg 638w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638-600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/digital-selling-aligned-with-customers-buying-cycle-3-638-133x75.jpg 133w\" data-sizes=\"(max-width: 638px) 100vw, 638px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 638px; --smush-placeholder-aspect-ratio: 638\/359;\" \/><\/a><\/p>\n<h3>H\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch<\/h3>\n<p>Th\u1ebf nh\u01b0ng \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u1ea1i l\u00e0 vi\u1ec7c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n. Nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 l\u00fd do h\u00e0ng \u0111\u1ea7u m\u00e0 ch\u00fang t\u00f4i hay \u0111\u01b0\u1ee3c h\u1ecd chia s\u1ebb li\u00ean quan \u0111\u1ebfn ng\u00e2n s\u00e1ch \u00edt v\u00e0 kh\u00f4ng \u0111\u1ee7 nh\u00e2n l\u1ef1c (v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0\/ho\u1eb7c chuy\u00ean m\u00f4n) \u0111\u1ec3 ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money.jpg\"><img decoding=\"async\" class=\"size-full wp-image-6685 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money.jpg\" alt=\"\" width=\"700\" height=\"466\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money.jpg 700w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-600x399.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/money-113x75.jpg 113w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/466;\" \/><\/a><\/p>\n<h3>H\u1ea1n ch\u1ebf v\u1ec1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n khi t\u1ef1 th\u1ef1c hi\u1ec7n<\/h3>\n<p>\u0110\u1ed3ng th\u1eddi, nhi\u1ec1u trong s\u1ed1 h\u1ecd c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, kh\u00f4ng bi\u1ebft x\u00e1c \u0111\u1ecbnh qui m\u00f4 m\u1eabu nghi\u00ean c\u1ee9u, lo l\u1eafng g\u00e2y l\u00e3ng ph\u00ed v\u00e0 e ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing\u2026<\/p>\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd kh\u00f4ng t\u1ef1 tin v\u00e0 kh\u00f3 t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu thu\u00ea ngo\u00e0i th\u00ec chi ph\u00ed chi cho c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i cao, v\u01b0\u1ee3t qua kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, ch\u1ee7 y\u1ebfu l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c startups.<\/p>\n<p>Nh\u01b0ng khi \u0111\u1ebfn v\u1edbi DTM Consulting, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u1edbi <strong>chi ph\u00ed th\u1ea5p<\/strong> (t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng), ph\u00f9 h\u1ee3p v\u1edbi <strong>doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/strong> t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, <strong>ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o<\/strong> b\u1edfi nh\u1eefng <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Our Consultants<\/a> v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong ng\u00e0nh marketing, \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c v\u1edbi <strong>Nielsen, Techcombank, Vietcombank,&#8230;<\/strong><\/p>\n<h2><strong>C\u00e1ch t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf m\u00e0 DTM Consulting \u0111\u00e3 quan s\u00e1t, tr\u1edf ng\u1ea1i v\u1ec1 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh (ng\u00e2n s\u00e1ch) lu\u00f4n l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi marketing e ng\u1ea1i. Marketer kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00ec kh\u00f4ng c\u00f3 kinh ph\u00ed, s\u1ebfp kh\u00f4ng duy\u1ec7t ho\u1eb7c ch\u00ednh h\u1ecd c\u0169ng l\u01a1 l\u00e0 v\u00e0 c\u1ea3m th\u1ea5y c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7y &#8220;c\u1ea3m t\u00ednh v\u00e0 kinh nghi\u1ec7m&#8221; c\u1ee7a m\u00ecnh l\u00e0 \u0111\u1ee7 r\u1ed3i, nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng l\u00e0m g\u00ec khi m\u00ecnh \u0111\u00e3 hi\u1ec3u.<\/p>\n<p>M\u1ed9t tr\u01b0\u1eddng h\u1ee3p n\u1eefa khi nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p t\u1ef1 tin v\u1ec1 \u00fd t\u01b0\u1edfng c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1eb7t h\u00e0ng m\u00ecnh \u0111ang kinh doanh \u0111\u00f3 l\u00e0 vi\u1ec7c h\u1ecd l\u1ea5y tr\u01b0\u1eddng h\u1ee3p tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 l\u00e0m th\u01b0\u1edbc \u0111o cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p>V\u00ed d\u1ee5, ch\u00fang t\u00f4i \u0111\u00e3 t\u1eebng g\u1eb7p kha kh\u00e1 startup c\u00f3 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng xu\u1ea5t ph\u00e1t tr\u1ea3i nghi\u1ec7m b\u1ea3n th\u00e2n v\u00e0 h\u1ecd \u0111\u1ea7u t\u01b0 ngay v\u00e0o vi\u1ec7c tri\u1ec3n khai \u00fd t\u01b0\u1edfng \u0111\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n ki\u1ec3m tra hay xem x\u00e9t, \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u, h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ch\u1ec9 khi kinh doanh kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ecd m\u1edbi ngh\u0129 \u0111\u1ebfn marketing nh\u01b0ng ch\u1ec9 l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p b\u1ec1 n\u1ed5i nh\u01b0 ch\u1ea1y campaign, qu\u1ea3ng c\u00e1o,&#8230;.<\/p>\n<p>Ch\u1ee7 doanh nghi\u1ec7p hay marketer \u0111\u1eebng n\u00ean e ng\u1ea1i vi\u1ec7c t\u1ef1 ti\u1ebfn h\u00e0nh hay thu\u00ea m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng b\u1edfi chi ph\u00ed hay chuy\u00ean m\u00f4n. Th\u1ef1c ch\u1ea5t c\u00e1c th\u1ee9c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng r\u1ea5t \u0111a d\u1ea1ng v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ed1i k\u1ebft h\u1ee3p r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n<p>Sau \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n 3 ch\u00f9m ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh v\u1edbi m\u1ed9t v\u00e0i k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ef1 tin h\u01a1n v\u1edbi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u00f3 l\u00e0\u00a0<strong><em>nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/em><\/strong>;\u00a0<strong><em>nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/em><\/strong>\u00a0and\u00a0<strong><em>nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng Internet.<\/em><\/strong><\/p>\n<p>Chi ti\u1ebft t\u1ea1i: <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><strong>C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng cho m\u1ecdi doanh nghi\u1ec7p, marketer<\/strong><\/a><\/p>\n<h2><strong>T\u1ef1 l\u00e0m hay thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng?<\/strong><\/h2>\n<p>N\u1ebfu c\u00f4ng ty b\u1ea1n \u0111\u00e3 hi\u1ec3u c\u00e1ch l\u00e0m v\u1eady th\u00ec t\u1ef1 l\u00e0m \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed hay \u0111i thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean v\u1ec1 d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng?<\/p>\n<h3>T\u1ef1 t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hay th\u1eadm ch\u00ed marketer nh\u1ea7m l\u1eabn vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u1ed1ng nh\u01b0 vi\u1ec7c kh\u1ea3o s\u00e1t (survey) ngh\u0129 ho\u1eb7c \u0111\u01b0a ra m\u1ed9t danh s\u00e1ch c\u00e1c c\u00e2u h\u1ecfi v\u00e0 \u0111i h\u1ecfi kh\u00e1ch h\u00e0ng. V\u00e0 h\u1ecd ngh\u0129 r\u1eb1ng ai c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n<p>Tuy nhi\u00ean, th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3, c\u00f4ng \u0111o\u1ea1n nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh ph\u00eda tr\u01b0\u1edbc l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 c\u01a1 s\u1edf c\u1ee7a c\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 \u201cc\u1ea3m t\u00ednh\u201d m\u00e0 ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean nhu c\u1ea7u, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. <strong>(Xem chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">C\u00e1ch th\u1ee9c \u2013 ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/a><\/strong>)<\/p>\n<h4>X\u1eed l\u00fd d\u1eef li\u1ec7u, s\u1ed1 li\u1ec7u sau nghi\u00ean c\u1ee9u ra sao<\/h4>\n<p><strong>Ch\u01b0a k\u1ec3, c\u00f4ng ty, \u0111\u1ed9i ng\u0169 marketing, kinh doanh s\u1ebd l\u00e0m g\u00ec sau khi c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng?<\/strong><br \/>\nLi\u1ec7t k\u00ea c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 th\u1ef1c hi\u1ec7n theo ngu\u1ed3n th\u00f4ng tin t\u1eeb c\u00e2u tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng n\u00f3i?<br \/>\nLi\u1ec7u kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n l\u00fac \u0111\u00f3 c\u00f3 n\u00f3i th\u1eadt hay kh\u00f4ng? C\u00f2n \u00fd ki\u1ebfn n\u00e0o, c\u00e2u h\u1ecfi n\u00e0o m\u00e0 b\u1ea1n c\u00f2n b\u1ecf s\u00f3t ch\u01b0a h\u1ecfi kh\u00e1ch h\u00e0ng? D\u1eef li\u1ec7u thu v\u1ec1 ngo\u00e0i vi\u1ec7c b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i ph\u00e2n t\u00edch th\u1ed1ng k\u00ea m\u00f4 t\u1ea3 (d\u01b0\u1edbi c\u00e1c d\u1ea1ng h\u00ecnh) th\u00ec th\u00f4ng tin thu v\u1ec1 t\u1eeb d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u01b0\u1ee3c bao nhi\u00eau \u0111\u00e3 ph\u00e2n t\u00edch v\u00e0 khai th\u00e1c h\u1ebft t\u1eeb d\u1eef li\u1ec7u ch\u01b0a? \u00c1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n th\u00ec sao, ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111\u1ec1 xu\u1ea5t m\u1edbi theo nhu c\u1ea7u, h\u00e0nh vi kh\u00e1ch h\u00e0ng ra sao? Ngu\u1ed3n l\u1ef1c c\u00f4ng ty c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c kh\u00f4ng?<\/p>\n<p>\u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t trong c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh m\u00e0 c\u00e1c c\u00f4ng ty hay c\u00e1 nh\u00e2n ngh\u0129 h\u1ecd c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng. V\u00e0 trong h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p, k\u1ebft qu\u1ea3 mang t\u00ednh \u1ee9ng d\u1ee5ng r\u1ea5t th\u1ea5p, th\u1eadm ch\u00ed kh\u00f4ng d\u00f9ng \u0111\u01b0\u1ee3c v\u00ec nh\u1eefng l\u1ed7i c\u01a1 b\u1ea3n m\u00e0 do kh\u00f4ng c\u00f3 kinh nghi\u1ec7m l\u1eabn chuy\u00ean m\u00f4n \u0111\u1ec3 l\u00e0m.<\/p>\n<h4>Chi ph\u00ed ph\u00e1t sinh khi t\u1ef1 l\u00e0m c\u00f3 th\u1ec3 t\u0103ng cao<\/h4>\n<p>Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n thu\u00ea m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hay kh\u1ea3o s\u00e1t, vi\u1ec7c thu\u00ea hay kh\u00f4ng thu\u00ea c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, ngu\u1ed3n l\u1ef1c (ti\u1ec1n b\u1ea1c, nh\u00e2n s\u1ef1 v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n).<\/p>\n<p>Nhi\u1ec1u khi vi\u1ec7c t\u1ef1 tri\u1ec3n khai c\u00f2n g\u00e2y ra nhi\u1ec1u t\u1ed1n k\u00e9m h\u01a1n vi\u1ec7c \u0111i thu\u00ea r\u1ea5t nhi\u1ec1u do doanh nghi\u1ec7p kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1, d\u1ef1 ki\u1ebfn ng\u00e2n s\u00e1ch hay g\u1eb7p v\u1ea5n \u0111\u1ec1 khi tri\u1ec3n khai.<\/p>\n<h3>L\u1ee3i \u00edch khi thu\u00ea c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u nhu c\u1ea7u, h\u00e0nh vi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m cao c\u1ea5p tr\u00ean c\u1ea3 n\u01b0\u1edbc li\u1ec7u c\u00f4ng ty b\u1ea1n c\u00f3 kham n\u1ed5i vi\u1ec7c \u0111\u00f3, chi ph\u00ed \u0111i l\u1ea1i, \u0103n \u1edf,\u2026 l\u00e0 bao nhi\u00eau? Th\u1eddi gian trong bao l\u00e2u th\u00ec xong? L\u00e0m xog r\u1ed3i th\u00ec c\u00f3 c\u00f2n k\u1ecbp th\u1eddi v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng?<\/p>\n<p>Trong khi \u0111\u00f3, v\u1edbi nh\u1eefng c\u00f4ng ty chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng th\u00ec h\u1ecd \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ea1ng l\u01b0\u1edbi c\u0169ng nh\u01b0 nh\u00e2n s\u1ef1 \u0111\u1ec3 tri\u1ec3n khai th\u1eddi gian v\u00e0 chi ph\u00ed gi\u1ea3m t\u1ea3i h\u01a1n r\u1ea5t nhi\u1ec1u, ch\u01b0a k\u1ec3 vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u hay kh\u1ea3o s\u00e1t c\u0169ng t\u1ed1t h\u01a1n n\u1ed9i b\u1ed9 kh\u00f4ng chuy\u00ean c\u1ee7a c\u00f4ng ty b\u1ea1n r\u1ed3i.<\/p>\n<h3><strong>N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u1ef1 nghi\u00ean c\u1ee9u c\u1ea7n c\u00e2n nh\u1eafc:\u00a0<\/strong><\/h3>\n<ul>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u kh\u00f3 b\u1ea3o \u0111\u1ea3m<\/li>\n<li>Thi\u1ebfu ch\u1ee7 \u0111\u1ed9ng<\/li>\n<li>Thi\u1ebfu chuy\u00ean m\u00f4n<\/li>\n<li>M\u1ee9c \u0111\u1ed9 trung th\u1ef1c trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u<\/li>\n<li>Thi\u1ebfu k\u1ef9 n\u0103ng, kinh nghi\u1ec7m trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/li>\n<li>..<\/li>\n<\/ul>\n<p>Thu\u00ea ngo\u00e0i th\u00ec ch\u1eafc ch\u1eafn kh\u00f3 m\u00e0 tr\u00e1nh kh\u1ecfi vi\u1ec7c ph\u1ea3i chi m\u1ed9t ng\u00e2n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-6867 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills.jpg\" alt=\"\" width=\"800\" height=\"320\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills.jpg 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills-300x120.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills-768x307.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills-600x240.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills-260x104.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills-50x20.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Marketers-skills-150x60.jpg 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/320;\" \/><\/a><\/p>\n<h3><strong>V\u1eeba thu\u00ea v\u00e0 v\u1eeba t\u1ef1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p><b>T\u1ea1i sao c\u00f4ng ty hay marketer kh\u00f4ng ngh\u0129 \u0111\u1ebfn vi\u1ec7c c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 hai, ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c th\u00ec s\u1ebd l\u00e0m nh\u1eb1m ti\u1ebft ki\u1ec7m chi ph\u00ed?<\/b><br \/>\nHi\u1ec7n nay c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111ang h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 hai c\u00e1ch n\u00e0y nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3, <strong>ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong>.<\/p>\n<p>\u0110\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t s\u1ebd \u0111\u1ec1 xu\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u, trong \u0111\u00f3 c\u00e1c c\u00f4ng vi\u1ec7c v\u00e0 giai \u0111o\u1ea1n tri\u1ec3n khai s\u1ebd \u0111\u01b0\u1ee3c chia nh\u1ecf t\u1eebng ph\u1ea7n.<\/p>\n<p>V\u00cd d\u1ee5, c\u00e1c ph\u1ea7n nh\u01b0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng tr\u00ean quy m\u00f4 l\u1edbn doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m v\u1edbi \u0111i\u1ec1u ki\u1ec7n tr\u01b0\u1edbc \u0111\u00f3 c\u00e1c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u \u0111\u00e3 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, x\u00e2y d\u1ef1ng v\u00e0 test b\u1ea3ng h\u1ecfi m\u1ed9t c\u00e1ch k\u1ef9 c\u00e0ng nh\u1eb1m b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu v\u1ec1. Sau \u0111\u00f3, h\u1ecd c\u0169ng ph\u1ee5 tr\u00e1ch lu\u00f4n vi\u1ec7c x\u1eed l\u00fd: l\u00e0m s\u1ea1ch, ph\u00e2n t\u00edch d\u1eef li\u1ec7u,.. t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch v\u00e0 ph\u01b0\u01a1ng \u00e1n cho c\u00f4ng ty.<\/p>\n<p>N\u1ebfu nh\u01b0 c\u00f4ng ty b\u1ea1n mu\u1ed1n \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y, DTM Consulting s\u1ebd l\u00e0 m\u1ed9t <strong>s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o<\/strong>. B\u1edfi ch\u00fang t\u00f4i mong mu\u1ed1n cung c\u1ea5p <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd nh\u1ea5t, h\u1ed7 tr\u1ee3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n<h3><strong>Chi ph\u00ed v\u00e0 th\u1eddi gian t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>B\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1eef li\u1ec7u thu v\u1ec1 y\u1ebfu t\u1ed1 chi ph\u00ed v\u00e0 th\u1eddi gian c\u0169ng n\u00ean l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n \u01b0u ti\u00ean.<\/p>\n<p>Th\u01b0\u1eddng th\u00ec mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 th\u1eddi gian v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u00ec doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i chi ph\u00ed b\u1ecf ra ho\u1eb7c t\u1ef1 l\u00e0m th\u00ec s\u1ebd gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c chi ph\u00ed nh\u01b0ng th\u1eddi gian v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd kh\u00f3 m\u00e0 b\u1ea3o \u0111\u1ea3m.<\/p>\n<p>Ng\u00e0y nay, internet ph\u00e1t tri\u1ec3n h\u00ecnh th\u00e0nh r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t online tr\u00ean quy m\u00f4 l\u1edbn v\u00e0 chi ph\u00ed r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u. Tuy nhi\u00ean, v\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng trong ngh\u1ec1 th\u00ec s\u1ebd kh\u00f3 m\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c k\u1ebf qu\u1ea3 thu v\u1ec1 c\u00f3 th\u1ef1c s\u1ef1 ch\u00ednh x\u00e1c kh\u00f4ng, \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng, c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 th\u1eadt hay ch\u1ec9 l\u00e0 cho c\u00f3 \u0111\u1ec3 thu \u0111\u01b0\u1ee3c qu\u00e0 t\u1eb7ng?<\/p>\n<p>L\u00fac n\u00e0y, doanh nghi\u1ec7p mu\u1ed1n s\u1eed d\u1ee5ng lo\u1ea1i h\u00ecnh n\u00e0y th\u00ec trong c\u00f4ng ty c\u1ea7n c\u00f3 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 v\u00e0 xem x\u00e9t ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu v\u1ec1 nh\u1eb1m b\u1ea3o \u0111\u1ea3m kh\u00f4ng c\u00f3 s\u1ef1 gian d\u1ed1i n\u00e0o.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng r\u1eb1ng c\u00e0ng kh\u1ea3o s\u00e1t tr\u00ean quy m\u00f4 m\u1eabu l\u1edbn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin thu v\u1ec1 c\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u00fang, kh\u00f4ng ph\u1ea3i c\u00e1i g\u00ec nhi\u1ec1u c\u0169ng t\u1ed1t. Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu v\u1ec1 khi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0:<\/p>\n<ul>\n<li>N\u1ed9i dung b\u1ea3ng h\u1ecfi: n\u1ed9i dung c\u00e1c c\u00e2u h\u1ecfi trong b\u1ea3ng h\u1ecfi ph\u1ea3i \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 v\u00e0 s\u00e0ng l\u1ecdc \u0111\u1ecbnh t\u00ednh t\u1eeb kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb c\u1ea3m t\u00ednh hay suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi thi\u1ebft k\u1ebf c\u00e1c c\u00e2u h\u1ecfi<\/li>\n<li>L\u1ef1a ch\u1ecdn m\u1eabu hay \u0111\u00e1p vi\u00ean \u0111\u1ec3 kh\u1ea3o s\u00e1t: kh\u00f4ng ph\u1ea3i \u0111\u00e1p vi\u00ean n\u00e0o n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec1u kh\u1ea3o s\u00e1t, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi khi kh\u1ea3o s\u00e1t ph\u1ea3i c\u00f3 t\u00ednh \u0111\u1ea1i di\u1ec7n (l\u00e0 ng\u01b0\u1eddi c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi, t\u00ednh c\u00e1ch ti\u00eau bi\u1ec3u nh\u1ea5t trong nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau). V\u00ed d\u1ee5, tr\u01b0\u1edbc khi kh\u1ea3o s\u00e1t ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi m\u00ecnh c\u1ea7n h\u1ecfi l\u00e0 ai, h\u1ecd c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o, nh\u1eefng nh\u00f3m ng\u01b0\u1eddi c\u00f9ng tu\u1ed5i nh\u01b0ng c\u00f3 h\u00e0nh vi n\u00e0o th\u00ec ph\u1ea3i lo\u1ea1i b\u1ecf,&#8230; nh\u1eb1m tr\u00e1nh sai s\u1ed1 trong d\u1eef li\u1ec7u thu v\u1ec1.<\/li>\n<\/ul>\n<h3>Doanh nghi\u1ec7p c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o khi mu\u1ed1n t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng?<\/h3>\n<p>Nh\u01b0 ch\u00fang t\u00f4i c\u00f3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean ngo\u00e0i vi\u1ec7c c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m ho\u1eb7c thu\u00ea doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc ph\u01b0\u01a1ng \u00e1n k\u1ebf h\u1ee3p c\u1ea3 hai.<\/p>\n<p>DTM Consulting ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi mong mu\u1ed1n h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/p>\n<p>DTM h\u1ed7 tr\u1ee3 th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng theo t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n (consultant) c\u1ee7a DTM v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p thay v\u00ec thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/p>\n<p>Sau \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch, quy\u1ec1n l\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng khi l\u00e0m vi\u1ec7c v\u1edbi DTM Consulting:<\/p>\n<ul>\n<li>C\u00e1c g\u1ecdi d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ed7 tr\u1ee3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a DTM l\u00e0 d\u1ea1ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1 bi\u1ec7t h\u00f3a theo nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs).<\/li>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb ch\u00fang mang l\u1ea1i cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing cho doanh nghi\u1ec7p l\u00e0 nh\u1eefng ti\u00eau ch\u00ed \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i<\/li>\n<li><strong>Chi ph\u00ed d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u, ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong>, th\u00f4ng qua vi\u1ec7c ch\u00fang t\u00f4i s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p t\u1ed1i \u0111a nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi ph\u00ed t\u1ed1i thi\u1ec3u m\u00e0 v\u1eabn b\u1ea3o \u0111\u1ea3m \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/li>\n<li>Nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chuy\u00ean gia c\u1ee7a DTM Consulting \u0111\u01b0a ra d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7n tr\u1ea1ng marketing c\u1ee7a doanh nghi\u1ec7p, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng,&#8230;<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10060 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\" alt=\"\" width=\"540\" height=\"304\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg 960w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-133x75.jpg 133w\" data-sizes=\"(max-width: 540px) 100vw, 540px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/304;\" \/><\/a><\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, trong n\u0103m 2020, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c SMEs v\u00e0 Startups, DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n MI\u1ec4N PH\u00cd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c (chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,\u2026) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn thu\u1eadt marketing c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u01a1c nh\u1eb1m gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i lu\u00f4n \u01b0u ti\u00ean k\u1ebft h\u1ee3p ngu\u1ed3n l\u1ef1c, l\u1ee3i th\u1ebf chuy\u00ean m\u00f4n (v\u1edbi c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n cao, nhi\u1ec1u n\u0103m kinh nghi\u1ec7m) c\u1ee7a DTM v\u00e0 ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1ea3i chi ph\u00ed cho doanh nghi\u1ec7p tr\u00ean c\u01a1 s\u1edf t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n nh\u01b0 d\u1ecbch v\u1ee5, nh\u00e2n s\u1ef1,\u2026 thay v\u00ec ph\u1ea3i thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u00e2u kh\u1ea3o s\u00e1t, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u1ea3o s\u00e1t, gi\u00e1m s\u00e1t tri\u1ec3n khai, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 ch\u1eafc th\u1ecb tr\u01b0\u1eddng b\u1ea1n s\u1eafp \u0111\u1ea7u t\u01b0 s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i, ti\u1ec1m n\u0103ng v\u00e0 v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c? B\u1ea1n \u0111ang x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 c\u1ea7n th\u00eam s\u1ed1 li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u kh\u00e1ch h\u00e0ng,..? N\u1ebfu [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[651],"class_list":["post-10534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10534"}],"version-history":[{"count":22,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10534\/revisions"}],"predecessor-version":[{"id":13639,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10534\/revisions\/13639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10564"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}