{"id":10463,"date":"2020-03-05T15:07:43","date_gmt":"2020-03-05T08:07:43","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10463"},"modified":"2023-09-13T11:37:32","modified_gmt":"2023-09-13T04:37:32","slug":"bao-cao-hanh-vi-chia-se-thong-tin-san-pham-thoi-trang-tren-facebook-cua-gioi-tre-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-chia-se-thong-tin-san-pham-thoi-trang-tren-facebook-cua-gioi-tre-viet-nam\/","title":{"rendered":"[B\u00c1O C\u00c1O] H\u00e0nh vi chia s\u1ebb th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u00ean Facebook c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam &#8211; Download PDF"},"content":{"rendered":"<p class=\"_04xlpA direction-ltr align-justify para-style-body\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i li\u00ean l\u1ea1c, k\u1ebft n\u1ed1i b\u1ea1n b\u00e8 c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, truy c\u1eadp c\u00e1c ngu\u1ed3n th\u00f4ng tin \u0111\u1ea1i ch\u00fang nhanh v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n t\u1ea1o th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng cho c\u00e1c nh\u00e3n hi\u1ec7u v\u00e0 c\u00e1c nh\u00e0 kinh doanh.<\/p>\n<h1>Th\u1ebf h\u1ec7 Z &#8211; Gen Z<\/h1>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Trong s\u1ed1 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, Th\u1ebf h\u1ec7 Z* \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi dung l\u01b0\u1ee3ng l\u1edbn v\u00e0 h\u00e0nh vi kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3. C\u1ee5 th\u1ec3, t\u00ednh \u0111\u1ebfn n\u0103m 2025, h\u1ecd s\u1ebd chi\u1ebfm kho\u1ea3ng 25% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng qu\u1ed1c gia v\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi kho\u1ea3ng 15 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng t\u1ea1i Vi\u1ec7t Nam**.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Do v\u1eady, \u0111\u00e2y c\u0169ng l\u00e0 t\u1eadp ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Sinh ra trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n v\u00e0 l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i smartphone, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb &#8211; Th\u1ebf h\u1ec7 Z \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u1ebf h\u1ec7 \u01b0a chu\u1ed9ng tr\u1ea3i nghi\u1ec7m v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng b\u1ea5t c\u1ee9 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0o ngay l\u1eadp t\u1ee9c***.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Th\u1ebf h\u1ec7 NTD tr\u1ebb hi\u1ec7n nay c\u00f3 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi kh\u00e1c v\u1edbi th\u1ebf h\u1ec7 cha m\u1eb9 h\u1ecd r\u1ea5t nhi\u1ec1u, c\u00e1ch th\u1ee9c th\u1ebf h\u1ec7 n\u00e0y ti\u1ebfp nh\u1eadn v\u00e0 chia s\u1ebb th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u0169ng kh\u00e1c, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Facebook.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">*Gen Z hay Th\u1ebf h\u1ec7 Z l\u00e0 nh\u00f3m ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1996 &#8211; 2005, Nielsen<br \/>\n**Nghi\u00ean c\u1ee9u Th\u1ebf h\u1ec7 Z \u2013 Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng T\u01b0\u01a1ng Lai, Nielsen<br \/>\n***The Deloitte Global Millennials Survey 2019<\/p>\n<h1 class=\"_04xlpA direction-ltr align-start para-style-body\">Facebook &#8211; n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1ea1i vi\u1ec7t nam<\/h1>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Trong s\u1ed1 c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i hi\u1ec7n nay, Facebook l\u00e0 n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t th\u1ebf gi\u1edbi (2,449 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng), l\u01b0\u1ee3t ti\u1ebfp c\u1eadn l\u00ean \u0111\u1ebfn 1,95 t\u1ef7 ng\u01b0\u1eddi v\u00e0 c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t*.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">T\u1ea1i Vi\u1ec7t Nam, t\u1ed5ng l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00ean \u0111\u1ebfn 65 tri\u1ec7u (chi\u1ebfm 67% t\u1ed5ng d\u00e2n s\u1ed1).<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Trong \u0111\u00f3, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Facebook chi\u1ebfm \u0111\u1ebfn 61 tri\u1ec7u\u00a0 ng\u01b0\u1eddi d\u00f9ng (chi\u1ebfm 90%) v\u00e0 Vi\u1ec7t Nam n\u1eb1m\u00a0trong top 10 n\u01b0\u1edbc c\u00f3 l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn cao nh\u1ea5t v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u0103ng nhi\u1ec1u nh\u1ea5t th\u1ebf gi\u1edbi*.<\/p>\n<p>* Digital 2020 Global Yearbook \u2013 Hootsuite &amp; we are social<\/p>\n<h1>Th\u1eddi trang t\u1ea1i Vi\u1ec7t Nam<\/h1>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">N\u0103m 2019 \u0111\u00e3 qua, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ch\u1ee9ng ki\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t tr\u00ean Instagram v\u00e0 Facebook.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Tuy nhi\u00ean, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook c\u1ee7a ng\u00e0nh th\u1eddi trang (0.04) l\u1ea1i d\u01b0\u1edbi m\u1ee9c trung b\u00ecnh c\u00e1c ng\u00e0nh (0,09) cho th\u1ea5y c\u00e1c nh\u00e3n hi\u1ec7u v\u00e0 nh\u00e0 kinh doanh th\u1eddi trang ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd*.<\/p>\n<p>Th\u1eddi trang v\u00e0 m\u1ef9 ph\u1ea9m l\u00e0 ng\u00e0nh h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Ecommerce) \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng chi ti\u00eau nhi\u1ec1u nh\u1ea5t tr\u00ean\u00a0 t\u1ea1i Vi\u1ec7t Nam (717 tri\u1ec7u USD), t\u0103ng t\u01b0\u1edfng 17% so v\u1edbi n\u0103m tr\u01b0\u1edbc**<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/LS-target-collabs.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10464 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/LS-target-collabs.jpg\" alt=\"\" width=\"494\" height=\"275\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/LS-target-collabs.jpg 494w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/LS-target-collabs-300x167.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/LS-target-collabs-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/LS-target-collabs-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/LS-target-collabs-135x75.jpg 135w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Facebook l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e0 kinh doanh th\u1eddi trang khai th\u00e1c nh\u01b0 m\u1ed9t k\u00eanh marketing nh\u1eb1m ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u00e0 lan t\u1ecfa nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\">Tuy nhi\u00ean, \u0111\u1ec3 Facebook th\u1ef1c s\u1ef1 bi\u1ebfn th\u00e0nh k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 gi\u00fap th\u1ef1c hi\u1ec7n viral marketing, c\u00e1c nh\u00e3n hi\u1ec7u c\u1ea7n ph\u1ea3i hi\u1ec3u l\u00fd do c\u0169ng nh\u01b0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi chia s\u1ebb, lan t\u1ecfa th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u00ean Facebook c\u1ee7a th\u1ebf h\u1ec7 NTD tr\u1ebb.<\/p>\n<p>* 2019 Social media benchmark report \u2013 Rival IQ<\/p>\n<p>**Digital 2020 Global Yearbook \u2013 Hootsuite &amp; we are social<\/p>\n<h1>B\u00e1o c\u00e1o h\u00e0nh vi chia s\u1ebb th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u00ean Facebook<\/h1>\n<p>C\u00e1c nh\u00e3n hi\u1ec7u v\u00e0 nh\u00e0 kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m n\u00ean quan t\u00e2m h\u01a1n \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb ti\u1ec1m n\u0103ng &#8211; Th\u1ebf h\u1ec7 Z. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu h\u1ecd kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i th\u00ec c\u00e0ng c\u1ea7n ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn h\u00e0nh vi v\u00e0 l\u00fd do th\u00fac \u0111\u1ea9y nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb th\u00f4ng tin.<\/p>\n<p>M\u1ed9t kh\u1ea3o s\u00e1t* \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong chu\u1ed7i nghi\u00ean c\u1ee9u h\u00e0nh vi NTD tr\u1ebb tu\u1ed5i Vi\u1ec7t Nam th\u1ef1c hi\u1ec7n v\u00e0 ho\u00e0n thi\u1ec7n b\u1edfi DTM Consulting n\u0103m 2019 ti\u1ebft l\u1ed9 nh\u1eefng th\u00f4ng tin v\u1ec1 nh\u1eefng n\u1ed9i dung nh\u00f3m ng\u01b0\u1eddi n\u00e0y chia s\u1ebb v\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y h\u00e0nh vi chia s\u1ebb c\u1ee7a h\u1ecd.<\/p>\n<p>*Kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c DTM Consulting th\u1ef1c hi\u1ec7n tr\u00ean 168 ng\u01b0\u1eddi d\u00f9ng Facebook trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18-24<\/p>\n<p>H\u00e3y theo d\u00f5i nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u1ee7a ch\u00fang t\u00f4i trong b\u00e1o c\u00e1o chi ti\u1ebft c\u1ee7a DTM Consulting<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/marketing-report-social-behaviors-on-fashion\/\"><strong>T\u1ea2I XU\u1ed0NG B\u00c1O C\u00c1O MI\u1ec4N PH\u00cd<\/strong><\/a><\/span><\/p>\n<p><strong>DTM Consulting<\/strong> hi\u1ec7n \u0111ang cung c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 insight kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u d\u00e0nh cho c\u00e1c Startups v\u00e0 SMEs.<a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><strong> Contact<\/strong><\/a> ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn g\u00f3i <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-dtm\/\"><strong>t\u01b0 v\u1ea5n Marketing 1-1 MI\u1ec4N PH\u00cd <\/strong><\/a>v\u1edbi chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c trong th\u00e1ng 3 n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i li\u00ean l\u1ea1c, k\u1ebft n\u1ed1i b\u1ea1n b\u00e8 c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, truy c\u1eadp c\u00e1c ngu\u1ed3n th\u00f4ng tin \u0111\u1ea1i ch\u00fang nhanh v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y c\u0169ng [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,663,640,125],"tags":[],"class_list":["post-10463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-bao-cao-thi-truong","category-marketing-reports","category-viet-nam-insights",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10463"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10463\/revisions"}],"predecessor-version":[{"id":16112,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10463\/revisions\/16112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10477"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}