{"id":10450,"date":"2020-05-23T10:12:23","date_gmt":"2020-05-23T03:12:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10450"},"modified":"2023-12-04T11:52:32","modified_gmt":"2023-12-04T04:52:32","slug":"ung-dung-ai-trong-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ung-dung-ai-trong-marketing\/","title":{"rendered":"\u1ee8ng d\u1ee5ng AI – T\u01b0\u01a1ng lai c\u1ee7a Marketing"},"content":{"rendered":"

Trong m\u1ed9t ph\u1ecfng v\u1ea5n nghi\u00ean c\u1ee9u c\u1ee7a PwC, 72% nh\u1eefng marketer tham gia \u0111\u1ed3ng \u00fd r\u1eb1ng AI \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u1ee3i th\u1ebf trong kinh doanh. Nh\u1edd c\u00f4ng ngh\u1ec7 AI, c\u00e1c chi\u1ebfn d\u1ecbch digital marketing \u0111ang tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 li\u1ec1n m\u1ea1ch h\u01a1n bao gi\u1edd h\u1ebft. Vi\u1ec7c doanh nghi\u1ec7p \u00e1p d\u1ee5ng AI trong marketing gi\u1edd \u0111\u00e2y \u0111em \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng th\u1ec3 n\u00e0o \u0111ong \u0111\u1ebfm h\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n

1-AI l\u00e0 g\u00ec?<\/h2>\n

AI (Artificial Intelligence – tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o) l\u00e0 tr\u00ed th\u00f4ng minh \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng m\u00e1y m\u00f3c, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi tr\u00ed th\u00f4ng minh t\u1ef1 nhi\u00ean \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb b\u1edfi con ng\u01b0\u1eddi. AI thu\u1ed9c v\u1ec1 nghi\u00ean c\u1ee9u ” t\u00e1c nh\u00e2n th\u00f4ng minh “: b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o nh\u1eadn bi\u1ebft m\u00f4i tr\u01b0\u1eddng c\u1ee7a n\u00f3 v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1ed1i \u0111a h\u00f3a c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng. [1] V\u1ec1 m\u1eb7t th\u00f4ng th\u01b0\u1eddng, thu\u1eadt ng\u1eef “tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o” th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c m\u00e1y m\u00f3c (ho\u1eb7c m\u00e1y t\u00ednh) b\u1eaft ch\u01b0\u1edbc c\u00e1c ch\u1ee9c n\u0103ng “nh\u1eadn th\u1ee9c” m\u00e0 con ng\u01b0\u1eddi li\u00ean k\u1ebft v\u1edbi t\u00e2m tr\u00ed con ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 “h\u1ecdc t\u1eadp” v\u00e0 “gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1”.<\/p>\n

2-AI trong marketing<\/h2>\n

\"AI<\/p>\n

\u1ee8ng d\u1ee5ng AI l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, machine learning v\u00e0 c\u00e1c d\u1ea1ng thu\u1eadt to\u00e1n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi. AI s\u1ebd c\u1ea7n d\u00f9ng r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 ch\u00ednh x\u00e1c cho d\u1ef1 \u0111o\u00e1n. V\u1edbi AI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n tuy\u1ec7t v\u1eddi \u0111\u1ec3 nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

AI s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung cho kh\u00e1ch h\u00e0ng n\u1ed9i dung ph\u00f9 h\u1ee3p tr\u00ean \u0111\u00fang k\u00eanh v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. AI l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1, trong Marketing Intelligence<\/a>.<\/p>\n

3-V\u00ec sao AI trong marketing l\u1ea1i quan tr\u1ecdng?<\/h2>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ebfn digital marketing r\u1ea5t l\u1edbn. Trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Smart Insights th\u00f4ng qua 100 senior marketer t\u1eeb nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau \u0111\u00e3 \u0111\u01b0a ra k\u1ebft qu\u1ea3 r\u1eb1ng c\u00f3 55% c\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng ho\u1eb7c c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng AI cho c\u00f4ng vi\u1ec7c marketing c\u1ee7a h\u1ecd.<\/p>\n

AI Marketing (AIM) cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, web, app trong th\u1eddi gian c\u1ef1c k\u1ef3 ng\u1eafn. AI c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng nh\u1eadn bi\u1ebft, mang \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c v\u00e0 nhanh ch\u00f3ng \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho doanh nghi\u1ec7p t\u0103ng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) nhanh h\u01a1n.<\/p>\n

Nh\u1edd v\u00e0o vi\u1ec7c AI t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng trong marketing, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1eddi gian \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c quan tr\u1ecdng kh\u00f4ng k\u00e9m. \u0110\u1ed3ng th\u1eddi c\u0169ng gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00ec c\u1ea7n \u00edt nh\u00e2n s\u1ef1 h\u01a1n trong khi AI c\u00f3 th\u1ec3 \u0111\u1ea3m \u0111\u01b0\u01a1ng nhi\u1ec1u c\u00f4ng vi\u1ec7c.<\/p>\n

Theo b\u00e1o c\u00e1o t\u1eeb Saleforces, 76% kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i c\u00f4ng ty c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd. AIM s\u1ebd gi\u00fap c\u00e1c marketer bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai, t\u1eeb \u0111\u00f3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho m\u1ed7i kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n

4-C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a AI trong marketing<\/h2>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o cho m\u00ecnh l\u1ee3i th\u1ebf ri\u00eang.<\/p>\n

D\u1eef li\u1ec7u l\u1edbn (Big Data)<\/h3>\n

D\u1eef li\u1ec7u l\u1edbn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ee7a marketer v\u1ec1 t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n \u0111o\u1ea1n d\u1eef li\u1ec7u l\u1edbn v\u1edbi nh\u1eefng t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng t\u1ed1i thi\u1ec3u. Sau \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o g\u1eedi \u0111i c\u00e1c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p t\u1edbi \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m th\u00f4ng qua c\u00e1c k\u00eanh \u0111\u1ecbnh s\u1eb5n.<\/p>\n

Machine learning<\/h3>\n

C\u00e1c n\u1ec1n t\u1ea3ng machine learning s\u1ebd r\u1ea5t c\u00f3 \u00edch khi m\u00e0 marketer mu\u1ed1n t\u1eadn d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u l\u1edbn n\u00e0y. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 d\u1ef1 \u0111o\u00e1n hi\u1ec7u qu\u1ea3 v\u1ec1 insights, s\u1ef1 ph\u1ea3n h\u1ed3i do \u0111\u00f3 marketer c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a v\u1ea5n \u0111\u1ec1 v\u00e0 kh\u1ea3 n\u0103ng l\u1eb7p l\u1ea1i c\u1ee7a h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n

Gi\u1ea3i ph\u00e1p m\u1ea1nh m\u1ebd<\/h3>\n

AI \u0111ang th\u1ef1c s\u1ef1 tr\u1edf n\u00ean hi\u1ec3u th\u1ebf gi\u1edbi theo c\u00e1ch gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, v\u00e0 trong t\u01b0\u01a1ng lai h\u1ee9a h\u1eb9n s\u1ebd c\u00f2n hi\u1ec3u nhi\u1ec1u h\u01a1n c\u1ea3 con ng\u01b0\u1eddi n\u1eefa. N\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u00ecm ra nh\u1eefng th\u00f4ng tin c\u00f3 \u00edch tr\u00ean t\u1eadp d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. N\u00f3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung d\u1ea1ng m\u1edf, d\u1ea1ng \u0111\u1ecbnh t\u00ednh nh\u01b0 c\u00e1c n\u1ed9i dung tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ph\u1ea3n h\u1ed3i email,…<\/p>\n

5-L\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a AI trong Marketing<\/h2>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a PwC th\u00ec c\u00f3 t\u1edbi 72% c\u00e1c marketer xem AI nh\u01b0 l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf kinh doanh \u0111\u00edch th\u1ef1c.<\/p>\n

Xem th\u00eam:<\/strong> Marketing Intelligence System<\/a><\/p>\n

\"AI<\/p>\n

T\u00ecm ki\u1ebfm th\u00f4ng minh h\u01a1n<\/h3>\n

Khi c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn ph\u00e1t tri\u1ec3n th\u00f4ng minh h\u01a1n, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 kh\u00e1n gi\u1ea3 c\u0169ng \u0111ang tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n. Nh\u1edd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nhanh ch\u00f3ng (c\u1ea3m \u01a1n Google!), M\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm nhanh h\u01a1n bao gi\u1edd h\u1ebft. AI v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p d\u1eef li\u1ec7u l\u1edbn th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c m\u1eabu t\u00ecm ki\u1ebfm n\u00e0y v\u00e0 gi\u00fap c\u00e1c nh\u00e0 marketer x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c ch\u00ednh m\u00e0 h\u1ecd n\u00ean t\u1eadp trung n\u1ed7 l\u1ef1c.<\/p>\n

Qu\u1ea3ng c\u00e1o th\u00f4ng minh h\u01a1n<\/h3>\n

Nh\u1edd AI, vi\u1ec7c qu\u1ea3ng c\u00e1o b\u00e2y gi\u1edd \u0111\u00e3 \u0111i xa h\u01a1n, th\u00f4ng minh h\u01a1n d\u1ef1a v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ef1c s\u1ef1 s\u00e2u s\u1eafc. V\u1edbi s\u1ef1 phong ph\u00fa c\u1ee7a d\u1eef li\u1ec7u, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n. AI c\u00f3 th\u1ec3 \u0111\u00e0o s\u00e2u v\u00e0o t\u00ecm ki\u1ebfm v\u1ec1 t\u1eeb kh\u00f3a, h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/p>\n

Ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n

V\u1edbi AI, c\u00e1c marketer c\u00f3 th\u1ec3 s\u1eed dung d\u1eef li\u1ec7u \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u1edf m\u1ed9t c\u1ea5p \u0111\u1ed9 ho\u00e0n to\u00e0n kh\u00e1c. Gi\u1edd \u0111\u00e2y, c\u00e1c marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ea3 kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t t\u1edbi h\u1ecd, ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a theo h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng t\u1eebng ng\u01b0\u1eddi.<\/p>\n

D\u1ef1a v\u00e0o Bots<\/h3>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1c m\u00e0 AI s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t l\u1edbn trong t\u01b0\u01a1ng lai. S\u1eafp t\u1edbi, c\u00e1c ch\u1ee9c n\u0103ng tr\u00f2 chuy\u1ec7n v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi c\u00e1c bot AI. Nhi\u1ec1u c\u00f4ng ty c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed cho nh\u00e2n vi\u00ean v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt n\u00e0y. C\u00e1c bot AI c\u0169ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb d\u1eef li\u1ec7u, th\u00f4ng tin v\u00e0 l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a internet, khi\u1ebfn ch\u00fang tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u.<\/p>\n

H\u1ecdc t\u1eadp v\u0129nh vi\u1ec5n<\/h3>\n

AI kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u bi\u1ebft \u1ea9n gi\u1ea5u m\u1ed9t l\u1ea7n, n\u00f3 th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ea1y v\u00e0 h\u1ecdc c\u00e1ch k\u1ebft h\u1ee3p nh\u1eefng hi\u1ec3u bi\u1ebft ch\u01b0a \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 tr\u01b0\u1edbc \u0111\u00f3 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi, t\u1ed1i \u01b0u h\u00f3a ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p nh\u1ea5t. Theo th\u1eddi gian, c\u00e1c gi\u1ea3i ph\u00e1p AI n\u00e0y s\u1ebd tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n, lo\u1ea1i b\u1ecf nh\u1eefng h\u1ea1n ch\u1ebf, t\u0103ng \u0111\u00e1ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh theo th\u1eddi gian th\u1ef1c.<\/p>\n

Ngu\u1ed3n: Emarsys<\/em><\/p>\n

Ch\u00eca kh\u00f3a c\u1ee7a th\u00e0nh c\u00f4ng d\u00f9 c\u00f3 AI hay kh\u00f4ng l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u nh\u01b0ng kh\u00f4ng bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. H\u00e3y tham kh\u1ea3o D\u1ecaCH V\u1ee4 PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U<\/a> c\u1ee7a ch\u00fang t\u00f4i.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Trong m\u1ed9t ph\u1ecfng v\u1ea5n nghi\u00ean c\u1ee9u c\u1ee7a PwC, 72% nh\u1eefng marketer tham gia \u0111\u1ed3ng \u00fd r\u1eb1ng AI \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u1ee3i th\u1ebf trong kinh doanh. Nh\u1edd c\u00f4ng ngh\u1ec7 AI, c\u00e1c chi\u1ebfn d\u1ecbch digital marketing \u0111ang tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 li\u1ec1n m\u1ea1ch h\u01a1n bao gi\u1edd h\u1ebft. Vi\u1ec7c doanh nghi\u1ec7p \u00e1p d\u1ee5ng AI trong marketing […]<\/p>","protected":false},"author":4,"featured_media":11301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,656],"class_list":["post-10450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10450"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10450\/revisions"}],"predecessor-version":[{"id":16620,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10450\/revisions\/16620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/11301"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}