{"id":10444,"date":"2020-03-05T13:12:03","date_gmt":"2020-03-05T06:12:03","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10444"},"modified":"2020-12-17T09:59:58","modified_gmt":"2020-12-17T02:59:58","slug":"marketing-intelligence-system","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-intelligence-system\/","title":{"rendered":"Marketing Intelligence System &#8211; H\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 Marketing"},"content":{"rendered":"<p>\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Big Data, <a title=\"Marketing Intelligence l\u00e0 g\u00ec\" href=\"https:\/\/dtmconsulting.vn\/en\/marketing-intelligence-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing Intelligence<\/strong><\/a> (hay tr\u00ed tu\u1ec7 marketing) gi\u1edd \u0111\u00e2y c\u0169ng \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p c\u1ef1c k\u1ef3 ch\u00fa \u00fd.<\/p>\n<p>Marketing Intelligence gi\u00fap cho c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing h\u1ee3p l\u00fd, c\u00f3 c\u01a1 s\u1edf d\u1ef1a v\u00e0o c\u00e1c ngu\u1ed3n th\u00f4ng tin, d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o. V\u00e0 \u0111\u1ec3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng Marketing Intelligence, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t H\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing &#8211; <strong>Marketing Intelligence System.<\/strong><\/p>\n<h1>1-Marketing Intelligence system l\u00e0 g\u00ec?<\/h1>\n<p><em>Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Kotler (2009) th\u00ec marketing intelligence system (hay h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing) l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c quy tr\u00ecnh m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin h\u00e0ng ng\u00e0y v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng marketing.<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-12490\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-system.png\" alt=\"Marketing Intelligence system\" width=\"772\" height=\"662\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-system.png 772w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-system-300x257.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-system-768x659.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-system-170x146.png 170w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-system-50x43.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-system-87x75.png 87w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/p>\n<p>H\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing gi\u00fap c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin t\u1eeb h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/p>\n<p>C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin di\u1ec5n bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch ch\u00fang v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c cho c\u00f4ng ty.<\/p>\n<p>Marketing Intelligence System ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c ngu\u1ed3n th\u00f4ng tin v\u1ec1 c\u00f4ng ty, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf v\u0129 m\u00f4.<\/p>\n<h1>2-Hi\u1ec7u qu\u1ea3 nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng<\/h1>\n<p>H\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing (Marketing intelligence system) \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u1eed l\u00fd d\u1eef li\u1ec7u.<\/p>\n<p>Thomas Winninger (2006) \u0111\u00e3 t\u1eebng vi\u1ebft trong m\u1ed9t b\u00e0i b\u00e1o online r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00f4ng ty ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Marketing Intelligence. C\u00e1c doanh nghi\u1ec7p ng\u00e0y nay ho\u1ea1t \u0111\u1ed9ng th\u00f4ng minh h\u01a1n, logic h\u01a1n v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-tang-truong-xay-dung-loi-the-canh-tranh-cho-smes\/\" target=\"_blank\" rel=\"noopener noreferrer\">t\u1ef1 t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/a> c\u1ee7a ch\u00ednh m\u00ecnh \u0111\u1ec3 t\u1ed3n t\u1ea1i trong th\u1ecb tr\u01b0\u1eddng nh\u1edd v\u00e0o marketing intelligence. Nh\u1eefng doanh nghi\u1ec7p th\u1ea5t b\u1ea1i gi\u1edd \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 do h\u1ecd thi\u1ebfu nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh hay, m\u00e0 do th\u1ef1c t\u1ebf l\u00e0 h\u1ecd \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh k\u00e9m do vi\u1ec7c thi\u1ebfu th\u00f4ng tin, hay th\u00f4ng tin kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n<p>Hans Hedin (2010) t\u1eebng n\u00f3i r\u1eb1ng d\u1eef li\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng cho c\u00f4ng ty. Vi\u1ec7c t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u n\u00e0o tr\u01b0\u1edbc c\u0169ng c\u1ea7n xem x\u00e9t tr\u00ean c\u01a1 s\u1edf th\u1ee9 t\u1ef1 \u01b0u ti\u00ean. M\u1ed9t h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 marketing t\u1ed1t s\u1ebd ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 \u00fd ngh\u0129a. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00ec n\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh h\u1ed3 s\u01a1, \u0111\u1ed9ng c\u01a1, th\u00f3i quen, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h2>C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng Marketing Intelligence System<\/h2>\n<p>\u0110\u1ec3 c\u1ea3i thi\u1ec7n h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 Marketing, Kotler (2009) \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t c\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\n<ul>\n<li>\u0110\u00e0o t\u1ea1o v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1o c\u00e1o nh\u1eefng ph\u00e1t hi\u1ec7n m\u1edbi<\/li>\n<li>Th\u00fac \u0111\u1ea9y nh\u00e0 b\u00e1n bu\u00f4n, nh\u00e0 b\u00e1n l\u1ebb v\u00e0 c\u00e1c trung gian kh\u00e1c thu th\u1eadp th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n<li>Thu th\u1eadp th\u00f4ng tin qua m\u1ea1ng l\u01b0\u1edbi b\u00ean ngo\u00e0i<\/li>\n<li>Thi\u1ebft l\u1eadp k\u00eanh t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng<\/li>\n<li>T\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u t\u1eeb ch\u00ednh ph\u1ee7, s\u00e1ch, t\u1ea1p ch\u00ed<\/li>\n<li>Mua th\u00f4ng tin t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean ngo\u00e0i<\/li>\n<li>S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ph\u1ea3n h\u1ed3i tr\u1ef1c tuy\u1ebfn<\/li>\n<\/ul>\n<h1>3-T\u1ea1i sao Marketing Intelligence System l\u1ea1i quan tr\u1ecdng?<\/h1>\n<p>Khi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng t\u0103ng vi\u1ec7c qu\u1ea3n l\u00fd marketing c\u1ee7a c\u00f4ng ty c\u1ea7n nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Th\u00f4ng tin v\u1ec1 tr\u00ed tu\u1ec7 marketing l\u00e0 d\u1eef li\u1ec7u r\u1ea5t quan tr\u1ecdng v\u00e0 r\u1ea5t \u0111\u00e1ng tin c\u1eady cho vi\u1ec7c qu\u1ea3n l\u00fd c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y gi\u00fap cho\u00a0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n<p>D\u1eef li\u1ec7u s\u1ebd \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p s\u1ef1 nh\u1eadn bi\u1ebft, d\u1ef1 \u0111o\u00e1n, ph\u00e2n t\u00edch, gi\u1ea3i quy\u1ebft v\u00e0 ng\u0103n ch\u1eb7n m\u1ecdi v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. V\u00e0 c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c gi\u00fap h\u1ecd ph\u00e2n t\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin \u0111\u00e1ng tin c\u1eady quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ee7a h\u1ecd t\u1eeb c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong c\u0169ng nh\u01b0 b\u00ean ngo\u00e0i.<\/p>\n<h2>Market Intelligence System<\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i nhanh ch\u00f3ng, do \u0111\u00f3 c\u00e1c c\u00f4ng ty c\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 th\u00f4ng tin c\u0169ng nh\u01b0 Marketing intelligence system (h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 th\u1ecb tr\u01b0\u1eddng). Nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng r\u1ea5t n\u0103ng \u0111\u1ed9ng, t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i c\u0169ng \u0111ang d\u1ea7n tr\u1edf n\u00ean nhanh h\u01a1n. Khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u00ec c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i c\u00f3 c\u00e0ng nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n.<\/p>\n<p>S\u1ef1 c\u1ea1nh tranh t\u0103ng, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u00ec v\u1eady h\u1ecd ch\u1ecdn l\u1ecdc h\u01a1n khi mua s\u1ea3n ph\u1ea9m. C\u00e1c c\u00f4ng ty ph\u1ea3i li\u00ean t\u1ee5c thay \u0111\u1ed5i d\u1eef li\u1ec7u v\u00e0 h\u1ec7 th\u1ed1ng tr\u00ed tu\u1ec7 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n<p>C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ng\u00e0y nay ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u00e0 s\u1ef1 ph\u1ee9c t\u1ea1p ph\u00e1t tri\u1ec3n t\u1eeb s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00f4ng ty v\u1edbi m\u00f4i tr\u01b0\u1eddng marketing h\u1ed7n lo\u1ea1n b\u00ean ngo\u00e0i. V\u00e2ng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ng\u00e0y nay c\u1ea7n ph\u1ea3i quen v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ef1c k\u1ef3 nh\u1ea1y c\u1ea3m v\u00e0 li\u00ean t\u1ee5c tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed7i v\u00e0 m\u1ecdi nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft r\u1ea5t t\u1ed1t v\u1ec1 n\u1ed9i b\u1ed9 v\u00e0 b\u1ea7u kh\u00f4ng kh\u00ed b\u00ean ngo\u00e0i. S\u1ef1 c\u1ea3nh gi\u00e1c v\u00e0 th\u00f4ng minh v\u1ec1 th\u1ecb tr\u01b0\u1eddng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec c\u00f4ng ty ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ea7u v\u00e0o c\u1ee7a t\u00e0i nguy\u00ean v\u00e0 \u0111\u1ea7u ra c\u1ee7a d\u1ecbch v\u1ee5. H\u00e3y nh\u1edb r\u1eb1ng m\u1ecdi c\u00f4ng ty th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/xay-dung-dinh-huong-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n<p>Ngu\u1ed3n: educba + UKessays<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Big Data, Marketing Intelligence (hay tr\u00ed tu\u1ec7 marketing) gi\u1edd \u0111\u00e2y c\u0169ng \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p c\u1ef1c k\u1ef3 ch\u00fa \u00fd. Marketing Intelligence gi\u00fap cho c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing h\u1ee3p l\u00fd, c\u00f3 c\u01a1 s\u1edf d\u1ef1a v\u00e0o c\u00e1c [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,126],"tags":[644,666],"class_list":["post-10444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-chuyen-doi-so","tag-chien-luoc-marketing","tag-chuyen-doi-so",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10444"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10444\/revisions"}],"predecessor-version":[{"id":12489,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10444\/revisions\/12489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10460"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}