{"id":10434,"date":"2020-03-05T13:09:32","date_gmt":"2020-03-05T06:09:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10434"},"modified":"2021-04-15T10:22:50","modified_gmt":"2021-04-15T03:22:50","slug":"thu-thap-du-lieu-trong-marketing-khai-niem-phuong-phap-ky-thuat","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thu-thap-du-lieu-trong-marketing-khai-niem-phuong-phap-ky-thuat\/","title":{"rendered":"Thu th\u1eadp d\u1eef li\u1ec7u trong Marketing| Kh\u00e1i ni\u1ec7m, ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt"},"content":{"rendered":"

\u0110a ph\u1ea7n c\u00e1c c\u00f4ng ty \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a t\u01b0\u01a1ng lai n\u1ebfu mu\u1ed1n ti\u1ebfp t\u1ee5c kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, 90% doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam l\u00e0 Startups v\u00e0 SMEs. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi d\u1eef li\u1ec7u l\u1ecbch s\u1eed ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 n\u00f3i l\u00ean nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 h\u00e0nh vi c\u0169ng nh\u01b0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng. Thu th\u1eadp th\u00eam d\u1eef li\u1ec7u l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft!<\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n

Thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n c\u00f3 li\u00ean quan \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u, ki\u1ec3m tra gi\u1ea3 thuy\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh Marketing\/ kinh doanh \u0111\u00fang \u0111\u1eafn.<\/p>\n

Marketers ho\u1eb7c c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady: c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7, b\u00e1o c\u00e1o ng\u00e0nh t\u1eeb nh\u1eefng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn, c\u00e1c b\u00e0i b\u00e1o \u0111\u0103ng tr\u00ean c\u00e1c t\u1ea1p tr\u00ed uy t\u00edn, k\u00eanh th\u00f4ng tin c\u1ee7a ch\u00ednh \u0111\u1ed1i th\u1ee7,…<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u<\/strong><\/h2>\n

C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh \u0111\u1ec3 ti\u1ebfn h\u00e0nh thu th\u1eadp d\u1eef li\u1ec7u: ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/strong><\/h3>\n

Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p th\u01b0\u1eddng d\u01b0\u1edbi d\u1ea1ng th\u00f4ng tin tr\u00ean c\u00e1c t\u1edd b\u00e1o uy t\u00edn, c\u00e1c b\u00e1o c\u00e1o, c\u1ed5ng th\u00f4ng tin tr\u1ef1c tuy\u1ebfn,…\u00a0 hay ch\u00ednh tr\u00ean k\u00eanh website c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n

\"Thu<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng d\u1eef li\u1ec7u c\u00f3 s\u1eb5n tr\u00ean nh\u1eefng ngu\u1ed3n n\u00e0y v\u1ec1 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 hay l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfn h\u00e0nh. Do \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng b\u1ed9 ti\u00eau ch\u00ed ph\u00f9 h\u1ee3p \u0111\u1ec3 ch\u1ecdn d\u1eef li\u1ec7u th\u1ee9 c\u1ea5<\/strong>p<\/a> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u0103ng m\u1ee9c \u0111\u1ed9\u00a0hi\u1ec7u l\u1ef1c v\u00e0 \u0111\u1ed9 tin c\u1eady\u00a0c\u1ee7a\u00a0nghi\u00ean c\u1ee9u.<\/p>\n

1. C\u00e1c b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng\u00a0<\/strong><\/h4>\n

C\u00e1c b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn, uy t\u00edn s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan, s\u00e2u s\u1eafc v\u1ec1 c\u00e1c b\u00e1o c\u00e1o v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh b\u1ea1n \u0111ang kinh doanh l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n

2. D\u1eef li\u1ec7u th\u1ed1ng k\u00ea \u0111\u00e3 c\u00f4ng khai c\u1ee7a c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7<\/strong><\/h4>\n

\u0110\u00e2y s\u1ebd l\u00e0 ngu\u1ed3n cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c, c\u1eadp nh\u1eadt nh\u1ea5t v\u1ec1 nh\u00e2n kh\u1ea9u v\u00e0 nh\u1eefng xu h\u01b0\u1edbng c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y d\u1eef li\u1ec7u t\u1eeb Data.gov hay The World Bank, website c\u1ee7a t\u1ed5ng c\u1ee5c th\u00f4ng k\u00ea http:\/\/www.gso.gov.vn\/.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho Start-ups v\u00e0 SMEs<\/a><\/strong><\/p>\n

3. D\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u1ec1 nh\u1eefng \u0111\u01a1n h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea1n<\/strong><\/h4>\n

T\u1eeb nh\u1eefng d\u1eef li\u1ec7u l\u1ecbch s\u1eed s\u1eb5n c\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u<\/strong><\/a> \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 h\u00e0nh vi, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi cho chi\u1ebfn l\u01b0\u1ee3c marketing trong t\u01b0\u01a1ng lai.<\/p>\n

Nh\u00ecn v\u00e0o d\u1eef li\u1ec7u b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9 kh\u00f4ng ch\u1ec9 cho th\u1ea5y l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n gi\u00fap c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00e2n kh\u00fac xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng. \u0110\u00e2y s\u1ebd l\u00e0 \u0111\u1ea7u v\u00e0o cho m\u1ee5c ti\u00eau c\u1ee7a Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh sau \u0111\u00f3.<\/p>\n

\"\"<\/p>\n

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Ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ea1nh tranh l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e1p \u1ee9ng c\u00e1c con s\u1ed1 b\u1ea1n n\u00ean nh\u1eafm m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 n\u1eafm b\u1eaft to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u1ec1 c\u00e1c \u0111\u01a1n h\u00e0ng, th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ee7 l\u1edbn, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111i s\u00e2u v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch b\u1ed9 d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u00ecm ra t\u1eadp kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u1ea1n. L\u00fac n\u00e0y, b\u1ea1n ch\u1ec9 c\u1ea7n k\u1ebft h\u1ee3p th\u00eam v\u1edbi c\u00e1c d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 \u0111i\u1ec3m chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh marketing \u0111\u00fang \u0111\u1eafn. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecf qua b\u01b0\u1edbc thu th\u1eadp v\u00e0 nghi\u00ean c\u1ee9u c\u01a1 c\u1ea5p \u0111\u1ec3 ti\u1ebft ki\u1ec7m m\u1ed9t l\u01b0\u1ee3ng ng\u00e2n s\u00e1ch \u0111\u00e1ng k\u1ec3 cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty.<\/p>\n

N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n hay kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u1edbi\u00a0 c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 t\u1eeb b\u1ed9 ph\u1eadn sale \u0111\u01b0a v\u1ec1, h\u00e3y li\u00ean h\u1ec7 v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c CONSULTANTS MI\u1ec4N PH\u00cd<\/a><\/strong> ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u1ed7 tr\u1ee3 Data Analysis<\/strong><\/a>.<\/p>\n

4. \u0110i\u1ec3m chu\u1ea9n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h4>\n

B\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin v\u1ec1 doanh thu, c\u01a1 c\u1ea5u ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 ch\u00ednh s\u00e1ch m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang tri\u1ec3n khai v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. H\u00e3y ph\u00e2n t\u00edch, so s\u00e1nh v\u00e0 \u0111\u00e1nh gi\u00e1 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m so v\u1edbi benchmark th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea3 c\u00f4ng ty b\u1ea1n.<\/p>\n

N\u1ebfu \u0111\u1ee7 kh\u1ea3 n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 nhi\u1ec1u h\u01a1n th\u1ebf, v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hay th\u1eadm ch\u00ed l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u1ecd t\u1eeb \u0111\u00f3 \u0111\u1ec3 c\u00f3 ngu\u1ed3n d\u1eef li\u1ec7u gi\u00fap ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing, chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00fang cho doanh nghi\u1ec7p.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch khai th\u00e1c d\u1eef li\u1ec7u trong Marketing\u00a0<\/a><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p<\/strong><\/h3>\n

Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 chia th\u00e0nh hai nh\u00f3m: Thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n

D\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh cung c\u1ea5p cho nh\u00e0 nghi\u00ean c\u1ee9u c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng mong mu\u1ed1n, k\u1ef3 v\u1ecdng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd l\u00e0 m\u1eabu s\u1ed1 r\u1ed9ng \u0111\u1ec3 ki\u1ec3m tra l\u1ea1i s\u1ef1 \u0111\u00fang \u0111\u1eafn, s\u00e2u s\u1eafc c\u1ee7a nh\u1eefng th\u00f4ng tin \u0111\u1ecbnh t\u00ednh.<\/p>\n

Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n v\u00e0 nh\u00f3m t\u1eadp trung<\/strong><\/h4>\n

C\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh tuy\u1ec7t v\u1eddi. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i, h\u1ed9i ngh\u1ecb video ho\u1eb7c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp. C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n hay nh\u00f3m t\u1eadp trung gi\u00fap cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc cho nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1ec3 t\u00ecm ra nh\u1eefng ph\u00e1t hi\u1ec7n m\u1edbi.<\/p>\n

\"H\u00ecnh<\/p>\n

Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 r\u1ea5t ph\u1ee9c t\u1ea1p ho\u1eb7c nh\u1ea1y c\u1ea3m. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin m\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p kh\u00f4ng th\u1ec3 cung c\u1ea5p cho b\u1ea1n (do ch\u00fang nghi\u00ean c\u1ee9u ra kh\u00f4ng ph\u1ea3i cung c\u1ea5p cho doanh nghi\u1ec7p b\u1ea1n n\u00ean d\u0129 nhi\u00ean kh\u00f4ng ho\u00e0n to\u00e0n s\u00e1t v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm hi\u1ec3u).<\/p>\n

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N\u1ebfu c\u00f4ng ty b\u1ea1n c\u00f3 \u0111\u1ed9i ng\u0169 ph\u1ecfng v\u1ea5n vi\u00ean c\u00f3 chuy\u00ean m\u00f4n s\u00e2u, ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung s\u1ebd t\u0103ng l\u01b0\u1ee3ng th\u00f4ng tin b\u1ea1n khai th\u00e1c \u0111\u01b0\u1ee3c t\u1eeb nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0 t\u01b0\u01a1ng t\u00e1c n\u00e0y bao g\u1ed3m kho\u1ea3ng 8- 12 ng\u01b0\u1eddi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n tham gia. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi tham gia c\u1ee7a b\u1ea1n \u0111\u1ee7 \u0111a d\u1ea1ng \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t lo\u1ea1t c\u00e1c \u00fd ki\u1ebfn \u200b\u200bv\u00e0 c\u00f3 \u0111\u1ee7 \u0111\u1ea1i di\u1ec7n t\u1eeb m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

>>> Xem th\u00eam: 6 b\u01b0\u1edbc cho vi\u1ec7c ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a><\/p>\n

Kh\u1ea3o s\u00e1t th\u00f4ng qua b\u1ea3ng c\u00e2u h\u1ecfi<\/strong><\/h4>\n

D\u1eef li\u1ec7u thu v\u1ec1 t\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t (d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng) l\u00e0 s\u1ef1 l\u01b0\u1ee3ng h\u00f3a, ki\u1ec3m nghi\u1ec7m l\u1ea1i nh\u1eefng th\u00f4ng tin b\u1ea1n \u0111\u00e3 kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u. N\u00f3 \u0111\u1ea3m b\u1ea3o cho b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3, ch\u00ednh x\u00e1c v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn, bao g\u1ed3m \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u n\u1ed5i b\u1eadt, h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c b\u1ea1n c\u00f3 khai th\u00e1c \u0111\u01b0\u1ee3c t\u1ed1i \u0111a nh\u1eefng th\u00f4ng tin t\u1eeb d\u1eef li\u1ec7u cung c\u1ea5p hay kh\u00f4ng ph\u1ee5 thu\u1ed9c kh\u00e1 nhi\u1ec1u v\u1ec1 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 d\u1ef1 b\u00e1o c\u1ee7a c\u00e1c chuy\u00ean gia Marketing. D\u1eef li\u1ec7u c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o t\u01b0\u01a1ng lai: nhu c\u1ea7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng ng\u00e0nh, … nh\u01b0ng c\u0169ng l\u00e0 r\u1ee7i ro quan tr\u1ecdng n\u1ebfu c\u00f3 s\u1ef1 gian l\u1eadn hay sai s\u1ed1 trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n

DTM Consulting hi\u1ec7n \u0111ang cung c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho SMEs v\u00e0 Startups v\u1edbi ng\u00e2n s\u00e1ch ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng,<\/strong> chi ti\u1ebft T\u1ea0I \u0110\u00c2Y.<\/strong><\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0110a ph\u1ea7n c\u00e1c c\u00f4ng ty \u0111\u1ec1u bi\u1ebft \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a t\u01b0\u01a1ng lai n\u1ebfu mu\u1ed1n ti\u1ebfp t\u1ee5c kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, 90% doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam l\u00e0 Startups v\u00e0 SMEs. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi d\u1eef li\u1ec7u l\u1ecbch s\u1eed ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 n\u00f3i […]<\/p>","protected":false},"author":17,"featured_media":10457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-10434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10434"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10434\/revisions"}],"predecessor-version":[{"id":13534,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10434\/revisions\/13534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10457"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}