{"id":10416,"date":"2020-03-03T12:13:22","date_gmt":"2020-03-03T05:13:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10416"},"modified":"2020-11-28T10:36:50","modified_gmt":"2020-11-28T03:36:50","slug":"marketing-intelligence-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-intelligence-la-gi\/","title":{"rendered":"Marketing Intelligence l\u00e0 g\u00ec?"},"content":{"rendered":"<h1>1-Marketing Intelligence l\u00e0 g\u00ec?<\/h1>\n<p><em>Marketing Intelligence (tr\u00ed tu\u1ec7 marketing) l\u00e0 vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a t\u1ed5 ch\u1ee9c v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, sau \u0111\u00f3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u00f3 \u00edch gi\u00fap s\u1ee9c cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10419 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/market-intelligence-la-gi.jpg\" alt=\"Marketing intelligence l\u00e0 g\u00ec\" width=\"800\" height=\"438\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/market-intelligence-la-gi.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/market-intelligence-la-gi-300x164.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/market-intelligence-la-gi-768x420.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/market-intelligence-la-gi-260x142.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/market-intelligence-la-gi-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/market-intelligence-la-gi-137x75.jpg 137w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Marketing intelligence \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf nhi\u1ec1u c\u1ea5p \u0111\u1ed9 m\u1ee5c ti\u00eau kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. \u1ede c\u1ea5p \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c, marketing intelligence \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Marketing intelligence, hay tr\u00ed tu\u1ec7 marketing, bao g\u1ed3m t\u1ea5t v\u1ea3 v\u1ec1 vi\u1ec7c thu th\u1eadp th\u00f4ng tin tr\u00ean c\u00e1c b\u1ed9 d\u1eef li\u1ec7u kh\u00e1c nhau, chia nh\u1ecf d\u1eef li\u1ec7u v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng tin cho c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan.<\/p>\n<h2>C\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a marketing intelligence<\/h2>\n<p>Tr\u00ed tu\u1ec7 marketing bao g\u1ed3m 4 kh\u00eda c\u1ea1nh kh\u00e1c nhau:<\/p>\n<ul>\n<li>Tr\u00ed tu\u1ec7 c\u1ea1nh tranh (competitor intelligence)<\/li>\n<li>Tr\u00ed tu\u1ec7 s\u1ea3n ph\u1ea9m (product intelligence)<\/li>\n<li>Hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng (market understanding)<\/li>\n<li>Hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng (customer understanding)<\/li>\n<\/ul>\n<h3>Competitor intelligence<\/h3>\n<p>Tr\u00ed tu\u1ec7 c\u1ea1nh tranh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin h\u1ee3p ph\u00e1p t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u1eef li\u1ec7u n\u00e0y ph\u1ee5c v\u1ee5 vi\u1ec7c ph\u00e2n t\u00edch v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a tr\u00ed tu\u1ec7 c\u1ea1nh tranh l\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n th\u00f4ng qua nh\u1eefng th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb \u0111\u1ed1i th\u1ee7.<\/p>\n<h3>Product intelligence<\/h3>\n<p>Tr\u00ed tu\u1ec7 s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh b\u1ea1n. Nh\u1eefng th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1c th\u00f4ng tin v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c th\u00f4ng tin n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m gi\u00fap cho \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n<h3>Market understanding<\/h3>\n<p>Hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c c\u00f4ng ty c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin v\u00e0 hi\u1ec3u v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. C\u0169ng nh\u01b0 l\u00e0 xem x\u00e9t c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c n\u01a1i m\u00e0 c\u00f4ng ty mu\u1ed1n ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ea1i \u0111\u00f3..<\/p>\n<h3>Customer understanding<\/h3>\n<p>Hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o. Hi\u1ec3u kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng cho m\u1ed7i c\u00f4ng ty trong c\u1ea3 tr\u01b0\u1edbc v\u00e0 sau b\u00e1n h\u00e0ng.<\/p>\n<h1>2-L\u1ee3i \u00edch c\u1ee7a Marketing Intelligence<\/h1>\n<p>Marketing Intelligence gi\u00fap cho doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb \u0111\u1ec3 t\u1ed3n t\u1ea1i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10420 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/loi-ich-cua-Marketing-Intelligence.png\" alt=\"L\u1ee3i \u00edch c\u1ee7a MI\" width=\"772\" height=\"662\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/loi-ich-cua-Marketing-Intelligence.png 772w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/loi-ich-cua-Marketing-Intelligence-300x257.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/loi-ich-cua-Marketing-Intelligence-768x659.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/loi-ich-cua-Marketing-Intelligence-170x146.png 170w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/loi-ich-cua-Marketing-Intelligence-50x43.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/loi-ich-cua-Marketing-Intelligence-87x75.png 87w\" data-sizes=\"(max-width: 772px) 100vw, 772px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 772px; --smush-placeholder-aspect-ratio: 772\/662;\" \/><\/p>\n<h2>Mang l\u1ea1i quan \u0111i\u1ec3m to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>C\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> c\u00f3 th\u1ec3 mang l\u1ea1i cho doanh nghi\u1ec7p th\u00e0nh c\u00f4ng nhanh ch\u00f3ng. Marketing Intelligence mang l\u1ea1i nh\u1eefng th\u00f4ng tin t\u1eeb th\u1eddi gian th\u1ef1c t\u1eeb th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c th\u00eam v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 c\u1ea1nh tranh.<\/p>\n<h2>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/h2>\n<p>N\u1ebfu nh\u01b0 b\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u1ee7 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd b\u1ecb m\u1ea5t h\u1ecd v\u1ec1 tay \u0111\u1ed1i th\u1ee7. Tr\u00ed tu\u1ec7 marketing gi\u00fap b\u1ea1n hi\u1ec3u v\u00ec sao kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c n\u00f3 v\u00e0 ng\u0103n ng\u1eeba vi\u1ec7c m\u1ea5t kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 l\u0129nh v\u1ef1c hay t\u00ednh n\u0103ng c\u1ea7n c\u1ea3i ti\u1ebfn, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng gi\u00fap b\u1ea1n cung c\u1ea5p \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h2>C\u1ea3i thi\u1ec7n quy tr\u00ecnh b\u00e1n h\u00e0ng<\/h2>\n<p>C\u00e1c doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i m\u1ed9t v\u1ea5n \u0111\u1ec1, t\u1ee9c l\u00e0 s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea7n nh\u1eafm \u0111\u1ebfn nh\u00f3m n\u00e0o? Marketing Intelligence gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, do \u0111\u00f3 cho ph\u00e9p c\u00f4ng ty hi\u1ec3u s\u1ea3n ph\u1ea9m n\u00e0o s\u1ebd th\u00e0nh c\u00f4ng v\u1edbi nh\u00f3m ng\u01b0\u1eddi n\u00e0o.<\/p>\n<h2>T\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh<\/h2>\n<p>Tr\u00ed tu\u1ec7 marketing gi\u00fap cho doanh nghi\u1ec7p t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng su\u1ea5t t\u1ed5ng th\u1ec3 b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7 h\u1ed5ng, \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch cho vi\u1ec7c gi\u1ea3i quy\u1ebft ch\u00fang v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n cung c\u1ea5p cho t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c.<\/p>\n<h2>L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h2>\n<p>Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-loi-the-cua-doanh-nghiep-va-tai-sao-phai-lam-vay\/\">x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a><\/strong> v\u1eefng ch\u1eafc nh\u1edd marketing intelligence. N\u00f3 gi\u00fap b\u1ea1n theo d\u00f5i s\u1ef1 c\u1ea1nh tranh, c\u00e1c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/trend\/\">xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> s\u1eafp t\u1edbi v\u00e0 \u0111\u01b0a ra m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 th\u1ecb tr\u01b0\u1eddng. C\u00d9ng v\u1edbi \u0111\u00f3 l\u00e0 cho ph\u00e9p m\u1ed9t c\u00f4ng ty th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ho\u1eb7c chi\u1ebfm th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch tung ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t t\u00ednh n\u0103ng m\u1edbi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m cho h\u1ecd m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<h1>3-T\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing Intelligence<\/h1>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng Marketing Intelligence li\u00ean quan \u0111\u1ebfn thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch \u0111\u00f3. Ch\u00ednh nh\u1edd \u0111i\u1ec1u \u0111\u00f3, marketing intelligence gi\u1edd \u0111\u00e2y d\u1ea7n tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Marketing Intelligence gi\u00fap cho doanh nghi\u1ec7p hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan theo th\u1eddi gian th\u1ef1c, t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, gi\u1ea3m r\u1ee7i ro, n\u1eafm b\u1eaft th\u1ecb ph\u1ea7n cao h\u01a1n v\u00e0 mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10422 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-giup-duoc-gi.jpg\" alt=\"MI c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o?\" width=\"750\" height=\"500\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-giup-duoc-gi.jpg 750w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-giup-duoc-gi-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-giup-duoc-gi-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-giup-duoc-gi-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/marketing-intelligence-giup-duoc-gi-113x75.jpg 113w\" data-sizes=\"(max-width: 750px) 100vw, 750px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/500;\" \/><\/p>\n<h2>Hi\u1ec3u v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>Marketing Intelligence cho ph\u00e9p doanh nghi\u1ec7p b\u1ea1n hi\u1ec3u s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng. N\u00f3 cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111anh l\u00e0m. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec, xu h\u01b0\u1edbng t\u01b0\u01a1ng lai ra sao, hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ai, v\u00e0 nhi\u1ec1u h\u01a1n nh\u01b0 v\u1eady n\u1eefa.<\/p>\n<p>Ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap cho m\u1ed9t c\u00f4ng ty \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-phan-tich-tiem-nang-thi-truong-va-xac-dinh-thi-truong-muc-tieu\/\">C\u00e1ch x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<h2>\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h2>\n<p>Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t cho Marketing Intelligence s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u v\u1ec1 c\u00e1c t\u00ednh n\u0103ng c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m k\u1ef9 thu\u1eadt s\u1ea3n ph\u1ea9m. Th\u00f4ng tin nh\u01b0 v\u1eady gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh kh\u00f4n ngoan ph\u00f9 h\u1ee3p.<\/p>\n<h2>Bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h2>\n<p>Thu th\u1eadp th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng s\u1ebd cho ph\u00e9p m\u1ed9t c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 li\u1ec7t k\u00ea \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd cho c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/p>\n<h2>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n<p>Thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c r\u1ea5t quan tr\u1ecdng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u1ea5t b\u1ea1i c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn h\u01a1n.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"\u1ee8ng d\u1ee5ng AI \u2013 T\u01b0\u01a1ng lai c\u1ee7a Marketing\" href=\"https:\/\/dtmconsulting.vn\/en\/ung-dung-ai-trong-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u1ee8ng d\u1ee5ng AI \u2013 T\u01b0\u01a1ng lai c\u1ee7a Marketing<\/a><\/p>\n<h1>4-C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n Marketing Intelligence<\/h1>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10421 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/tam-quan-trong-cua-market-intelligence.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a MI\" width=\"640\" height=\"453\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/tam-quan-trong-cua-market-intelligence.jpg 640w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/tam-quan-trong-cua-market-intelligence-300x212.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/tam-quan-trong-cua-market-intelligence-206x146.jpg 206w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/tam-quan-trong-cua-market-intelligence-50x35.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/tam-quan-trong-cua-market-intelligence-106x75.jpg 106w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/453;\" \/><\/p>\n<h2>Tranh th\u1ee7 t\u1ed1i \u0111a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/h2>\n<p>C\u00e1c nh\u00f3m b\u00e1n h\u00e0ng cho c\u1ea3 kh\u00e1ch h\u00e0ng B2B v\u00e0 B2C \u0111ang \u1edf m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a marketing intelligence. B\u1edfi nh\u00f3m b\u00e1n h\u00e0ng n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u1ecd th\u01b0\u1eddng c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, \u0111i\u1ec3m m\u1ea1nh c\u00f9ng v\u1edbi \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i \u0111i\u1ec1u g\u00ec t\u1eeb gi\u1ea3i ph\u00e1p h\u1ecd s\u1eed d\u1ee5ng.<\/p>\n<h2>T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1eef li\u1ec7u<\/h2>\n<p>Th\u00f4ng qua vi\u1ec7c th\u1ecfa thu\u1eadn v\u1edbi \u0111\u1ed1i t\u00e1c hay b\u00ean th\u1ee9 ba cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u1ec1 d\u1eef li\u1ec7u, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u1ec1 c\u00e1c n\u1ed7 l\u1ef1c marketing h\u1ed7n h\u1ee3p tr\u00ean c\u1ea3 k\u00eanh online l\u1eabn offline.<\/p>\n<h2>S\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u00edch h\u1ee3p<\/h2>\n<p>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u00edch h\u1ee3p s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u1ec1 d\u1eef li\u1ec7u m\u00e0 m\u00ecnh s\u1eed d\u1ee5ng. V\u00ed d\u1ee5 nh\u01b0 h\u1ecd c\u00f3 ph\u1ea3n \u1ee9ng t\u1ed1t v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean TV kh\u00f4ng?<\/p>\n<h2>Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/h2>\n<p>Ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i cho ph\u00e9p b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eadn th\u1ee9c xung quanh c\u00e1c n\u1ed7 l\u1ef1c marketing, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m,&#8230; V\u1edbi c\u00e1c th\u00f4ng tin n\u00e0y, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 th\u1ec3 t\u1eadp trung t\u1ed1t h\u01a1n v\u00e0o c\u00e1c l\u0129nh v\u1ef1c th\u1ebf m\u1ea1nh. B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t \u0111\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u th\u0103m d\u00f2, kh\u1ea3o s\u00e1t \u0111\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n<p><em>Ngu\u1ed3n: Question Pro + Marketing Evolution<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>1-Marketing Intelligence l\u00e0 g\u00ec? Marketing Intelligence (tr\u00ed tu\u1ec7 marketing) l\u00e0 vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a t\u1ed5 ch\u1ee9c v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, sau \u0111\u00f3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u00f3 \u00edch gi\u00fap s\u1ee9c cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. Marketing intelligence \u0111\u01b0\u1ee3c s\u1eed [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,126],"tags":[644],"class_list":["post-10416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-chuyen-doi-so","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10416"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10416\/revisions"}],"predecessor-version":[{"id":12312,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10416\/revisions\/12312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10426"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}