VI\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00ecnh lu\u1eadn hay l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t nh\u1ea5t: \u0111\u00f3 l\u00e0 v\u1ec1 vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia \u0111\u1ed3ng th\u1eddi t\u0103ng ho\u1eb7c duy tr\u00ec t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n
C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/p>\n Truy\u1ec1n th\u00f4ng v\u00e0 th\u1ec3 thao l\u00e0 2 ng\u00e0nh c\u00f3 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft h\u00e0ng ng\u00e0y nhi\u1ec1u nh\u1ea5t<\/p>\n M\u1ecdi ng\u00e0nh \u0111\u1ec1u cho th\u1ea5y t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook gi\u1ea3m m\u1ea1nh trong n\u0103m nay v\u00e0 \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u00edt h\u01a1n m\u1ed9t n\u1eeda so v\u1edbi n\u0103m ngo\u00e1i. Gi\u00e1 tr\u1ecb trung b\u00ecnh n\u0103m ngo\u00e1i l\u00e0 0,16%, m\u1ed9t con s\u1ed1 m\u00e0 kh\u00f4ng c\u00f3 ng\u00e0nh n\u00e0o \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m nay.<\/p>\n C\u00e1c ng\u00e0nh c\u00f3 \u00edt b\u00e0i \u0111\u0103ng (R\u01b0\u1ee3u, Th\u1ef1c ph\u1ea9m & \u0110\u1ed3 u\u1ed1ng v\u00e0 Kh\u00e1ch s\u1ea1n & Khu ngh\u1ec9 d\u01b0\u1ee1ng) l\u1ea1i \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng v\u1ec1 s\u1ef1 tham gia, trong khi ng\u00e0nh truy\u1ec1n th\u00f4ng v\u1edbi l\u01b0\u1ee3ng b\u00e0i vi\u1ebft h\u00e0ng ng\u00e0y nhi\u1ec1u nh\u1ea5t l\u1ea1i \u0111\u1ee9ng \u1edf cu\u1ed1i v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n >> Xem th\u00eam: [B\u00e1o c\u00e1o] T\u01b0\u01a1ng t\u00e1c tr\u00ean Instagram 2019<\/a><\/strong><\/p>\n Gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc c\u00f3 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c tr\u00ean Instagram, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c ng\u00e0nh kh\u00e1c gi\u1ea3m nh\u1eb9 so v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c n\u0103m ngo\u00e0i l\u00e0 1,73%. <\/p>\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh r\u01b0\u1ee3u \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd tr\u00ean Facebook v\u00e0 Twitter v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c cao tr\u00ean c\u1ea3 hai k\u00eanh.<\/p>\n Marketer \u0111ang l\u00e0m marketing trong ng\u00e0nh n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt sau \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c:<\/p>\n N\u0103m th\u1ee9 hai li\u00ean ti\u1ebfp, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Th\u1eddi trang ch\u1ee9ng ki\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t tr\u00ean Instagram. Tuy nhi\u00ean, cho d\u00f9 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean IG t\u0103ng cao th\u00ec trung b\u00ecnh tr\u00ean c\u1ea3 3 n\u1ec1n t\u1ea3ng (Facebook, Instagram, Twitter) v\u1eabn th\u1ea5p h\u01a1n so v\u1edbi trung b\u00ecnh c\u00e1c ng\u00e0nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh F&B c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh so v\u1edbi trung b\u00ecnh c\u00e1c ng\u00e0nh tr\u00ean c\u1ea3 ba n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, kh\u00e1c xa so v\u1edbi hi\u1ec7u su\u1ea5t cao tr\u00ean Facebook v\u00e0 Twitter n\u0103m ngo\u00e1i. Tuy nhi\u00ean, ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u00e1c t\u1eeb t\u00ednh n\u0103ng s\u1eed d\u1ee5ng hashtag c\u00f3 v\u1ebb hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean Instagram v\u00e0 Twitter.<\/p>\n Marketer c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt sau n\u1ebfu mu\u1ed1n t\u0103ng t\u01b0\u01a1ng t\u00e1c:<\/p>\n Trong n\u0103m th\u1ee9 ba li\u00ean ti\u1ebfp, ng\u00e0nh Health & Beauty \u0111\u1ec1u b\u00e1o c\u00e1o v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c d\u01b0\u1edbi m\u1ee9c trung b\u00ecnh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i. Gi\u1ed1ng nh\u01b0 nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ec1u c\u00f3 s\u1ef1 tham gia r\u1ea5t l\u1edbn c\u1ee7a Facebook trong n\u0103m nay.<\/p>\n V\u1eady marketer n\u00ean l\u00e0m g\u00ec?<\/p>\n N\u1ed9i dung li\u00ean quan \u0111\u1ebfn gi\u00e1o d\u1ee5c t\u0103ng cao cho th\u1ea5y r\u1eb1ng c\u00e1c sinh vi\u00ean, c\u1ef1u sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1ec1u n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Gi\u1ed1ng nh\u01b0 m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u00e1c tr\u01b0\u1eddng cao \u0111\u1eb3ng v\u00e0 \u0111\u1ea1i h\u1ecdc \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o cho th\u1ea5y \u0111ang c\u00f3 gi\u1ea3m t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng Facebook so v\u1edbi n\u0103m ngo\u00e1i. Tuy nhi\u00ean, n\u1ed9i dung t\u0103ng cao h\u01a1n \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ef7 l\u1ec7 c\u1ea1nh tranh l\u1edbn h\u01a1n<\/p>\n Marketer n\u1ebfu mu\u1ed1n c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c:<\/p>\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn nh\u00e0 c\u1eeda \u0111ang g\u1eb7p ph\u1ea3i s\u1ef1 c\u1ea1nh tranh v\u00e0 kh\u00f3 khi thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi s\u1ef1 suy gi\u1ea3m v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean t\u1ea5t c\u1ea3 ba n\u1ec1n t\u1ea3ng. H\u00ecnh th\u1ee9c n\u1ed9i dung \u1ea3nh c\u00f3 hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c t\u1ed1t tr\u00ean Facebook v\u00e0 Instagram. Hotels & Resorts \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u01b0\u01a1gn t\u00e1c cao tr\u00ean n\u1ec1n t\u1ea3ng Twitter m\u1ed9t l\u1ea7n n\u1eefa trong n\u0103m nay, nh\u01b0ng l\u1ea1i gi\u1ea3m tr\u00ean Facebook v\u00e0 Instagram. C\u00e1c lo\u1ea1i b\u00e0i \u0111\u0103ng th\u00e0nh c\u00f4ng nh\u1ea5t (\u1ea3nh v\u00e0 video) v\u00e0 hashtag \u0111\u00e3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111\u00e3 tr\u1ea3i qua k\u1ef3 ngh\u1ec9<\/p>\n M\u1ed9t v\u00e0i g\u1ee3i \u00fd \u0111\u1ec3 theo k\u1ecbp \u0111\u00e0 ph\u00e1t tri\u1ec3n x\u00e3 h\u1ed9i:<\/p>\n <\/p>\n M\u1ed9t l\u1ea7n n\u1eefa, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00f3m Influencer t\u0103ng cao h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c trung b\u00ecnh tr\u00ean Facebook v\u00e0 IG.<\/p>\n \u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng Influence Marketing v\u1eabn s\u1ebd l\u00e0 xu h\u01b0\u01a1ng trong n\u0103m t\u1edbi n\u1ebfu mu\u1ed1n thu h\u00fat v\u00e0 t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a fid \u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec1u cho th\u1ea5y video c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ed1t, v\u1eady n\u00ean Influencer n\u00ean t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng d\u1ea1ng n\u1ed9i dung n\u00e0y.<\/p>\n <\/p>\n T\u1ea7n su\u1ea5t \u0111\u0103ng t\u1ea3i cao ti\u1ebfp t\u1ee5c g\u00e2y th\u00eam nhi\u1ec1u c\u1ea3n tr\u1edf cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Truy\u1ec1n th\u00f4ng.<\/p>\n N\u1ebfu mu\u1ed1n t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, marketer n\u00ean<\/p>\n <\/p>\n Ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u00e0nh n\u00e0y hi\u1ec7u qu\u1ea3 tr\u00ean c\u1ea3 Facebook v\u00e0 Instagram.<\/p>\n C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p phi l\u1ee3i nhu\u1eadn c\u00f3 m\u1ee9c t\u01b0\u01a1ng t\u00e1c t\u1ed1t tr\u00ean c\u1ea3 ba k\u00eanh trong n\u0103m th\u1ee9 hai li\u00ean ti\u1ebfp, n\u1ed5i b\u1eadt tr\u00ean Facebook v\u00e0 Instagram. Kh\u00f4ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng v\u00e0o c\u00e1c hashtag tr\u00ean IG t\u01b0ng g\u1ea5p 2 l\u1ea7n so v\u1edbi n\u0103m ngo\u00e1i.<\/p>\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1 th\u1ea5p so v\u1edbi trung b\u00ecnh c\u00e1c ng\u00e0nh tr\u00ean c\u1ea3 Facebook v\u00e0 Twitter<\/p>\n Kh\u00e1ch h\u00e0ng ng\u00e0nh b\u00e1n l\u1ebb lu\u00f4n mu\u1ed1n xem h\u00ecnh \u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m, v\u1eady n\u00ean c\u00e1c d\u1ea1ng n\u1ed9i dung \u1ea3nh v\u00e0 video l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 v\u00e0 th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n Marketer \u0111ang l\u00e0m trong ng\u00e0nh b\u00e1n l\u1ebb n\u00ean l\u00e0m g\u00ec?<\/p>\n Ng\u00e0nh th\u1ec3 thao \u0111ang tr\u1ea3i qua s\u1ef1 c\u1ea1nh tranh t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u00ean Facebook v\u00e0 IG.<\/p>\n Gi\u1ed1ng nh\u01b0 ng\u00e0nh gi\u00e1o d\u1ee5c, ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i ng\u00e0nh n\u00e0y \u0111ang “th\u00e8m kh\u00e1t” c\u00e1c d\u1ea1ng n\u1ed9i dung x\u00e3 h\u1ed9i \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh kh\u00f3 m\u00e0 theo \u0111\u01b0\u1ee3c.![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/social-media-benchmark.png\")
<\/a><\/p>\n\n
Facebook Benchmark<\/h1>\n
<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\nInstagram Benchmark<\/h1>\n
\nC\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean b\u1ea3ng v\u1eabn duy tr\u00ec (nh\u01b0ng kh\u00f4ng t\u0103ng) t\u1ea7n su\u1ea5t \u0111\u0103ng Instagram c\u1ee7a h\u1ecd t\u1ea1i ch\u1ed7 trong n\u0103m nay so v\u1edbi n\u0103m ngo\u00e1i<\/p>\n<\/a><\/p>\n<\/a><\/p>\nChi ti\u1ebft c\u00e1c ng\u00e0nh<\/h1>\n
R\u01b0\u1ee3u<\/h2>\n
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<\/a><\/p>\nTh\u1eddi trang<\/h2>\n
\nM\u1ed9t s\u1ed1 g\u1ee3i \u00fd cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Th\u1eddi trang mu\u1ed1n t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean social media:<\/p>\n\n
<\/a><\/p>\nF&B (Th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng)<\/h2>\n
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<\/a><\/p>\nS\u1ee9c kh\u1ecfe & S\u1eafc \u0111\u1eb9p (Health & Beauty)<\/h2>\n
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<\/a><\/p>\nGi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc<\/h2>\n
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<\/a><\/p>\nNh\u00e0 c\u1eeda (Home Decor)<\/h2>\n
\nMarketer n\u00ean l\u00e0m g\u00ec?<\/p>\n\n
<\/a><\/p>\nKh\u00e1ch s\u1ea1n v\u00e0 resort<\/h2>\n
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<\/a><\/p>\nNg\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (Infuencers)<\/h2>\n
<\/a><\/p>\nTruy\u1ec1n th\u00f4ng (media)<\/h2>\n
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<\/a><\/p>\nPhi l\u1ee3i nhu\u1eadn (Nonprofit)<\/h2>\n
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<\/a><\/p>\nB\u00e1n l\u1ebb (Retail)<\/h2>\n
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<\/a><\/p>\nTh\u1ec3 thao (Sport teams)<\/h2>\n
\nV\u1eady l\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh t\u1ed1t h\u01a1n?<\/p>\n\n