{"id":10309,"date":"2020-02-22T09:38:54","date_gmt":"2020-02-22T02:38:54","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10309"},"modified":"2020-03-16T11:17:50","modified_gmt":"2020-03-16T04:17:50","slug":"thi-truong-ngach-la-gi-va-cach-xac-dinh-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-ngach-la-gi-va-cach-xac-dinh-nhu-the-nao\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 g\u00ec v\u00e0 C\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111ang \u1edf trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1edbi s\u1ef1 b\u00e3o h\u00f2a c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n hy v\u1ecdng t\u00ecm ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u01b0ng kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hay th\u1eadm ch\u00ed b\u1ea1n c\u00f2n kh\u00f4ng ch\u1eafc ch\u1eafn m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p l\u00e0 g\u00ec?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong b\u1ed1i c\u1ea3nh b\u00e3o h\u00f2a c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i th\u00edch h\u1ee3p cho ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch cho ri\u00eang b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2m nh\u1eadp hi\u1ec7u qu\u1ea3?<\/span><\/p>\n<h1><b>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 g\u00ec?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Marketing ng\u00e1ch l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau duy nh\u1ea5t. Thay v\u00ec marketing t\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m, m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p, ho\u1eb7c nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi s\u1ebd h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb \u200b\u200bc\u00e1c d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u1ee3i \u00edch c\u1ee7a marketing v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho ch\u00ednh h\u1ecd, xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t c\u01a1 quan duy nh\u1ea5t v\u00e0 c\u1ed9ng h\u01b0\u1edfng s\u00e2u s\u1eafc h\u01a1n v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t. Thay v\u00ec k\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c cung c\u1ea5p c\u00f9ng lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng marketing ng\u00e1ch \u0111\u1ec3 n\u1ed5i b\u1eadt, c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n, \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n, l\u00e2u d\u00e0i h\u01a1n v\u1edbi l\u00fd t\u01b0\u1edfng c\u1ee7a n\u00f3.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-it-von-ngan-sach-thap\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p \u00edt v\u1ed1n, ng\u00e2n s\u00e1ch th\u1ea5p<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n 4 b\u01b0\u1edbc sau \u0111\u00e2y \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h1><b>Quy tr\u00ecnh 4 b\u01b0\u1edbc gi\u00fap x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/b><\/h1>\n<h2><b>1. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00f4ng ty b\u1ea1n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch xem x\u00e9t nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00f4ng ty b\u1ea1n. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ng\u00e1ch t\u1ed1t nh\u1ea5t ph\u00e1t huy nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 quan \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-san-pham-la-lam-gi-cach-nghien-cuu-san-pham\/\" target=\"_blank\" rel=\"noopener noreferrer\">USP<\/a> nh\u00f3m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing cho th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111i s\u00e2u v\u00e0 t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n k\u1ebft n\u1ed1i nh\u1ea5t v\u1edbi. B\u1ea1n n\u00ean d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m n\u1ed5i b\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 ng\u00e0nh?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n ph\u1ee5c v\u1ee5 l\u00e0 ai?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n bi\u1ebft g\u00ec th\u00f4ng tin, <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-nghien-cuu-hanh-vi-nguoi-tieu-dung\/\" target=\"_blank\" rel=\"noopener noreferrer\">h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a>?<\/span><\/li>\n<\/ul>\n<h2><b>2. Ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u\/ kh\u1ea3o s\u00e1t v\u1ec1 ng\u00e0nh c\u1ee7a b\u1ea1n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng cho marketing v\u00e0o ng\u00e1ch th\u1ecb tr\u01b0\u1eddng b\u1ea1n \u0111ang quan t\u00e2m, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng ch\u00ednh x\u00e1c!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n m\u1ed9t ph\u00e2n t\u00edch c\u1ea1nh tranh \u0111\u1ec3 xem li\u1ec7u c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong kh\u00f4ng gian n\u00e0y kh\u00f4ng. N\u1ebfu c\u00f3, h\u00e3y xem nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u00e3 l\u00e0m g\u00ec.<\/span><\/p>\n<h3><b>S\u1eed d\u1ee5ng Ubersuggest \u0111\u1ec3 ki\u1ec3m tra nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng\u00a0<\/b><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10310 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Ubersuggest.png\" alt=\"\" width=\"654\" height=\"470\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Ubersuggest.png 654w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Ubersuggest-300x216.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Ubersuggest-203x146.png 203w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Ubersuggest-50x36.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Ubersuggest-104x75.png 104w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ubersuggest l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 g\u1ee3i \u00fd t\u1eeb kh\u00f3a cung c\u1ea5p c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a c\u1ee5m t\u1eeb ho\u1eb7c t\u1eeb m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm. Nh\u1eadp m\u1ed9t thu\u1eadt ng\u1eef r\u1ed9ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0 kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a, l\u1ea5y \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1ch \u0111i s\u00e2u v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1.<\/span><\/p>\n<h3><b>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 lang thang c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a Amazon<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Amazon l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u1ed5ng l\u1ed3, \u0111\u00e2y l\u00e0 n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng cho c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ngh\u0129 t\u1edbi. D\u00e0nh th\u1eddi gian duy\u1ec7t web \u0111\u1ec3 xem l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n<h3><b>Alexa\u2019s Keyword Difficulty Tool \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1edf th\u00edch t\u00ecm ki\u1ebfm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bi\u1ebft nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm s\u1ebd cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n xem lo\u1ea1i c\u1ea1nh tranh n\u00e0o \u0111\u00e3 t\u1ed3n t\u1ea1i trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p. S\u1eed d\u1ee5ng <\/span><b>Alexa\u2019s Keyword Difficulty Tool<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u v\u00e0 xem t\u1ea7n su\u1ea5t c\u00e1c c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng (m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn) v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a c\u1ee5m t\u1eeb.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10311 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-tu-khoa-Alexa.png\" alt=\"cong-cu-tu-khoa-Alexa\" width=\"800\" height=\"462\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-tu-khoa-Alexa.png 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-tu-khoa-Alexa-300x173.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-tu-khoa-Alexa-768x444.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-tu-khoa-Alexa-253x146.png 253w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-tu-khoa-Alexa-50x29.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/cong-cu-tu-khoa-Alexa-130x75.png 130w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/462;\" \/><\/p>\n<p>N\u1ebfu s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang t\u00ednh \u0111\u1eb7c th\u00f9 cao, c\u00e1c c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a kh\u00f4ng th\u1ec3 h\u1ed7 tr\u1ee3 nhi\u1ec1u cho b\u1ea1n, h\u00e3y ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u, m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o g\u00f3i d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <strong>ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong> cho Startups v\u00e0 SMEs\u00a0 c\u1ee7a DTM Consulting <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ea0I \u0110\u00c2Y<\/a>.\u00a0<\/strong>Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n, th\u1ef1c thi v\u00e0 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho c\u00e1c SMEs t\u1ea1i Vi\u1ec7t Nam v\u1edbi m\u1ee9c ng\u00e2n s\u00e1ch t\u1ed1i \u01b0u, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 h\u1ea1n ch\u1ebf chi ph\u00ed v\u00e0 r\u00fat ng\u1eafn th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/p>\n<h2><b>3. Nh\u1eadn bi\u1ebft nh\u1eefng kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho marketing v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 nh\u00ecn k\u1ef9 v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n v\u00e0 c\u1ea7n. L\u00e0m quen v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n cung c\u1ea5p cho h\u1ecd m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u00f4ng \u0111i\u1ec7p t\u1ed1t h\u01a1n<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tim-hieu-thi-truong-khach-hang-cho-doanh-nghiep-vua-va-nho-ngan-sach-han-che\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf<\/a><\/strong><\/p>\n<h2><b>4. L\u1ef1a ch\u1ecdn, ki\u1ec3m tra, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 l\u1eb7p l\u1ea1i<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch marketing v\u00e0 cho r\u1eb1ng n\u00f3 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 b\u1ea1n mu\u1ed1n. B\u1ea1n ph\u1ea3i ki\u1ec3m tra, \u0111o l\u01b0\u1eddng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u c\u1ee7a m\u00ecnh, xem l\u1ea1i k\u1ebft qu\u1ea3 v\u00e0 ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng \u00fd t\u01b0\u1edfng \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n v\u1ec1 marketing ng\u00e1ch \u0111\u00e3 kh\u00f4ng hi\u1ec7u qu\u1ea3, m\u1ed9t \u0111i\u1ec1u ch\u1ec9nh \u0111\u01a1n gi\u1ea3n nh\u01b0ng h\u1ee3p l\u00fd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec3m thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 d\u1eabn \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi.\u00a0<\/span><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: Kim Kosaka<\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang \u1edf trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1edbi s\u1ef1 b\u00e3o h\u00f2a c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? B\u1ea1n hy v\u1ecdng t\u00ecm ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u01b0ng kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?\u00a0 Hay th\u1eadm ch\u00ed b\u1ea1n c\u00f2n kh\u00f4ng ch\u1eafc ch\u1eafn m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p l\u00e0 g\u00ec? [&hellip;]<\/p>","protected":false},"author":17,"featured_media":10316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[651],"class_list":["post-10309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10309"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10309\/revisions"}],"predecessor-version":[{"id":10622,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10309\/revisions\/10622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10316"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}