{"id":10244,"date":"2020-03-06T14:05:26","date_gmt":"2020-03-06T07:05:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10244"},"modified":"2020-03-12T13:44:54","modified_gmt":"2020-03-12T06:44:54","slug":"influence-marketing-5-tips-tang-hieu-qua-khi-book-kols","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/influence-marketing-5-tips-tang-hieu-qua-khi-book-kols\/","title":{"rendered":"[Influence Marketing] 5 tips t\u0103ng hi\u1ec7u qu\u1ea3 khi book KOLs"},"content":{"rendered":"

Ng\u00e0y nay, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a social media vi\u1ec7c s\u1eed d\u1ee5ng KOL hay Infulence Marketing \u0111ang thay th\u1ebf cho qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p.<\/p>\n

KOL hay Influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00f4ng ty v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. V\u00ec fan hay kh\u00e1n gi\u1ea3 c\u1ee7a nh\u01b0ng Influencer \u0111\u00f3 \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh v\u00e0 ch\u00ednh Influencer c\u0169ng \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 uy tin, ngu\u1ed3n b\u1ea3o \u0111\u1ea3m cho kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Influence Marketing l\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c nh\u00e2n trong \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 ch\u00ednh nh\u1eefng c\u00e1 nh\u00e2n b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u00e0y l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi kh\u00e1c l\u1eafng nghe v\u00e0 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng. B\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9 b\u1edfi m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 tin t\u01b0\u1edfng b\u1edfi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a Influence Marketing<\/h1>\n

\u0110i\u1ec1u g\u00ec \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 khi marketer, doanh nghi\u1ec7p s\u1eed d\u1ee5ng Influence Marketing ?<\/p>\n

C\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 m\u1ed9t KOL ch\u1ecbu qu\u1ea3ng b\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 tr\u1ea3 ti\u1ec1n cho h\u1ecd, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, b\u1edfi n\u1ebfu v\u1eady th\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c v\u00e0 c\u1ea7n c\u00f3 nhi\u1ec1u ti\u1ec1n h\u01a1n, nhi\u1ec1u ti\u1ec1n h\u01a1n n\u1eefa n\u1ebfu mu\u1ed1n l\u00e0m Influence Marketing.<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, ng\u00e0y nay r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 gi\u1edbi thi\u1ec7u hay PR cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u0169ng bi\u1ebft \u0111i\u1ec1u \u0111\u00f3, h\u1ecd tr\u1edf n\u00ean \u00edt tin t\u01b0\u1edfng h\u01a1n khi vi\u1ec7c s\u1eed d\u1ee5ng KOL qu\u00e1 nhi\u1ec1u nh\u01b0 v\u1eady.\u00a0 V\u00e0 chi ph\u00ed \u0111\u1ec3 thu\u00ea nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng nh\u01b0 v\u1eady th\u01b0\u1eddng kh\u00e1 cao v\u00e0 trong khi \u0111\u00f3 l\u1ea1i ch\u01b0a ch\u1eafc th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3.<\/p>\n

M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n khi s\u1eed d\u1ee5ng Influence Marketing l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 th\u1ef1c s\u1ef1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung quan \u0111i\u1ec3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t nh\u00f3m kh\u00e1n gi\u1ea3 (fan) trung th\u00e0nh v\u00e0 tin t\u01b0\u1edfng v\u00e0o ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi n\u00e0y.<\/p>\n

\"\"<\/a><\/p>\n

Quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 khi\u1ebfn h\u1ecd quan t\u00e2m v\u00e0 \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng.<\/p>\n

Vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi Influencer c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn v\u00e0 chu \u0111\u00e1o t\u1eeb vi\u1ec7c ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi cho \u0111\u1ebfn ti\u1ebfp c\u1eadn h\u1ecd \u0111\u00fang c\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu khi marketer hay doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m l\u00ean k\u1ebf ho\u1ea1ch chu\u1ea9n b\u1ecb booking KOLs.<\/p>\n

1 \u2013 X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau<\/h1>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Influence Marketing hi\u1ec7u qu\u1ea3, h\u00e0i h\u00f2a gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, marketer ph\u1ea3i n\u1eafm b\u1eaft \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec. Khi m\u1ed9t s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ai l\u00e0 ng\u01b0\u1eddi t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn KOL v\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau kh\u00f4ng ph\u00f9 h\u1ee3p mang l\u1ea1i nh\u1eefng t\u00e1c h\u1ea1i kh\u00f4ng t\u01b0\u1edfng, \u0111\u00f4i khi th\u01b0\u01a1ng hi\u1ec7u b\u1ecb \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1eeb KOL khi KOL c\u00f3 scandal.<\/p>\n

D\u00e0nh th\u00eam th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u k\u1ef9 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty, s\u1ea3n ph\u1ea9m. Building customer personas<\/a><\/strong> \u0111\u1ec3 h\u00ecnh dung v\u00e0 kh\u00e1i qu\u00e1t kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 ai, c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec? k\u1ef3 v\u1ecdng g\u00ec? hi\u1ec7n di\u1ec7n \u1edf \u0111\u00e2u? b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi ai?,… tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3 th\u00ec doanh nghi\u1ec7p s\u1ebd \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c n\u00ean book KOL n\u00e0o cho ph\u00f9 h\u1ee3p.<\/p>\n

Trong k\u1ebf ho\u1ea1ch Influence marketing, marketing ph\u1ea3i l\u00e0m r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, bao g\u1ed3m c\u1ea3 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n

M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng gi\u00fap d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u \u0111\u1ec3 bi\u1ebft nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0o l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t \u0111\u1ec3 tham gia v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"\"<\/a><\/p>\n

2 – X\u00e1c \u0111\u1ecbnh v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00fang KOLs<\/h1>\n

Kh\u00f3 m\u00e0 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c KOL ph\u00f9 h\u1ee3p m\u00e0 kh\u00f4ng c\u00f3 nh\u1eefng s\u1ef1 \u0111\u00e1nh gi\u00e1 v\u00e0 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n

C\u00f4ng ty lu\u00f4n ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ty \u0111ang theo d\u00f5i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ai tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i? H\u1ecd \u0111ang th\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c k\u00eanh n\u00e0o? N\u1ed9i dung, v\u1ea5n \u0111\u1ec1 n\u00e0o t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau quan t\u00e2m?<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung quan \u0111i\u1ec3m v\u00e0 t\u00ednh c\u00e1ch v\u1edbi l\u0129nh v\u1ef1c v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 h\u00ecnh th\u00e0nh v\u00e0 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch, quan \u0111i\u1ec3m v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra n\u1ed9i dung c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi theo d\u00f5i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 r\u1ea5t nhi\u1ec1u s\u1ef1 tham gia tr\u00ean k\u00eanh c\u1ee7a h\u1ecd. L\u00e0m th\u1ebf n\u00e0o th\u01b0\u01a1ng hi\u1ec7uc\u00f3 th\u1ec3 b\u1ed5 sung v\u00e0 gi\u00fap ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ti\u1ebfp t\u1ee5c qu\u1ea3ng b\u00e1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh v\u00e0\u00a0 x\u00e2y d\u1ef1ng s\u1ef1 \u1ea3nh h\u01b0\u1edfng?<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, KOL hay Influencer th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n c\u00f3 m\u1ed9t list c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n thu\u00ea h\u1ecd \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i ng\u01b0\u1eddi \u0111\u00f3. V\u1eady n\u00ean, \u0111\u1eebng v\u1ed9i v\u00e0ng ti\u1ebfp c\u1eadn c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn KOL cho \u0111\u1ebfn khi c\u00f4ng ty bi\u1ebft ch\u00ednh x\u00e1c th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n v\u00e0 nh\u1eefng g\u00ec c\u00f4ng ty ph\u1ea3i cung c\u1ea5p cho ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Hi\u1ec7n nay tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 kha kh\u00e1 c\u00f4ng c\u1ee5 \u0111\u1ec3 marketer nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch KOL ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh c\u00e1ch\u00a0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n th\u00f4ng nh\u01b0 BuzzSumo,…<\/p>\n

3 – X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi KOL<\/span><\/p>\n

\u0110i\u1ec1u cu\u1ed1i c\u00f9ng m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng mu\u1ed1n nghe t\u1eeb b\u1ea1n l\u00e0 m\u1ed9t l\u1eddi ch\u00e0o h\u00e0ng ho\u1eb7c y\u00eau c\u1ea7u s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd.\u00a0Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 ngh\u0129a l\u00e0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng\u00a0m\u1ed1i quan h\u1ec7\u00a0v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.\u00a0H\u00e3y nh\u1edb r\u1eb1ng \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u t\u1ed3i t\u1ec7 c\u00f3 th\u1ec3 ph\u00e1 h\u1ee7y c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u h\u1ecd, v\u00ec v\u1eady h\u00e3y d\u00e0nh th\u1eddi gian c\u1ee7a b\u1ea1n \u0111\u1ec3 ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi v\u00e0 t\u1eeb t\u1eeb l\u00e0m quen v\u1edbi h\u1ecd v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd.<\/p>\n

Tr\u01b0\u1edbc khi b\u1ea1n ti\u1ebfp c\u1eadn h\u1ecd, h\u00e3y theo d\u00f5i h\u1ecd v\u00e0 b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd tr\u00ean blog c\u1ee7a h\u1ecd v\u00e0 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0Th\u00edch ho\u1eb7c chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd, v\u00e0 th\u00eam \u00fd ki\u1ebfn \u200b\u200bs\u00e2u s\u1eafc b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3.<\/p>\n

B\u1ea1n n\u00ean th\u1ef1c s\u1ef1 th\u00edch n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng xu\u1ea5t b\u1ea3n.\u00a0N\u1ebfu b\u1ea1n l\u00e0m nh\u01b0 v\u1eady, s\u1ef1 quan t\u00e2m x\u00e1c th\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi h\u1ecd v\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd s\u1ebd r\u00f5 r\u00e0ng.\u00a0Cu\u1ed9c tr\u00f2 chuy\u1ec7n s\u1ebd tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 t\u1ef1 nhi\u00ean h\u01a1n v\u00e0 \u00edt g\u01b0\u1ee3ng \u00e9p h\u01a1n.\u00a0Khi b\u1ea1n d\u1ea7n d\u1ea7n mang l\u1ea1i gi\u00e1 tr\u1ecb cho m\u1ed1i quan h\u1ec7, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng mu\u1ed1n tr\u1ea3 l\u1ea1i s\u1ef1 \u1ee7ng h\u1ed9.<\/p>\n

Khi b\u1ea1n li\u00ean h\u1ec7 v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 \u0111\u1ec1 ngh\u1ecb h\u1ecd ch\u1ee9ng th\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1eb7c \u0111\u01b0a n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0o blog \u0111\u00e3 th\u00e0nh l\u1eadp c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd quen v\u1edbi b\u1ea1n l\u00e0 ai v\u00e0 th\u1ef1c t\u1ebf l\u00e0 b\u1ea1n \u0111ang \u1edf trong m\u1ed9t ph\u00e2n kh\u00fac li\u00ean quan.\u00a0H\u1ecd c\u0169ng s\u1ebd bi\u1ebft r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd theo c\u00e1ch kh\u00f4ng th\u00fac \u0111\u1ea9y, kh\u00f4ng \u0111\u00f2i h\u1ecfi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/p>\n

4 – \u0110\u1eb7t Influence Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c<\/h1>\n

Khi m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m m\u00e0 b\u1ea1n s\u1eb5n s\u00e0ng y\u00eau c\u1ea7u ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng gi\u00fap b\u1ea1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau.\u00a0B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 ngh\u1ecb cung c\u1ea5p n\u1ed9i dung cho blog c\u1ee7a h\u1ecd ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng h\u1ed3 s\u01a1 b\u1ea1n ho\u1eb7c ph\u1ecfng v\u1ea5n b\u1ea1n tr\u00ean podcast c\u1ee7a h\u1ecd.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n n\u00f3 lu\u00f4n lu\u00f4n c\u00f3 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng.\u00a0M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y m\u1ed9t ch\u00fat nh\u1ea1y c\u1ea3m v\u1edbi l\u1eddi khuy\u00ean c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u c\u1ee7a b\u1ea1n, h\u00e3y c\u1edfi m\u1edf v\u1edbi chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng m\u00e0 ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng ph\u1ea3i cung c\u1ea5p.<\/p>\n

V\u00ed d\u1ee5: ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a kh\u00e1ch m\u00e0 b\u1ea1n \u0111\u00e3 vi\u1ebft cho trang web c\u1ee7a h\u1ecd.\u00a0H\u00e3y nh\u1edb r\u1eb1ng h\u1ecd \u0111\u00e3 bi\u1ebft kh\u00e1n gi\u1ea3 v\u00e0 nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng.\u00a0H\u1ecd bi\u1ebft l\u00e0m th\u1ebf n\u00e0o v\u00e0 khi n\u00e0o \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u00f4ng tin \u0111\u1ec3 c\u00f3 ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t t\u1eeb \u200b\u200bkh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/p>\n

N\u1ed9i dung m\u00e0 ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u1ea1o ra cho blog ri\u00eang c\u1ee7a h\u1ecd \u0111\u1ec3 n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 phong c\u00e1ch c\u1ee7a ri\u00eang h\u1ecd, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd \u0111\u00e3 mong \u0111\u1ee3i.\u00a0N\u1ebfu h\u1ecd \u0111ang vi\u1ebft \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u1eebng c\u1ed1 ng\u0103n h\u1ecd trung th\u1ef1c ho\u1eb7c k\u1ef9 l\u01b0\u1ee1ng trong \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd.<\/p>\n

Cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tham gia v\u00e0 th\u1eadm ch\u00ed ra l\u1ec7nh cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 cho b\u1ea1n ti\u1ebfp x\u00fac nhi\u1ec1u h\u01a1n.\u00a0H\u00e3y l\u1eafng nghe nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb c\u1ee7a h\u1ecd.\u00a0Kh\u00e1n gi\u1ea3 \u0111\u00e3 tin t\u01b0\u1edfng h\u1ecd, v\u00e0 h\u1ecd c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t v\u1ec1 nh\u1eefng g\u00ec s\u1ebd mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t.<\/p>\n

5 – \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng qu\u00e1 tr\u00ecnh tri\u1ec3n khai<\/h1>\n

T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec1u y\u00eau c\u1ea7u b\u1ea1n d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian \u0111\u1ec3 xem x\u00e9t qu\u00e1 tr\u00ecnh v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y s\u1ebd li\u00ean quan \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng bao gi\u1edd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c g\u1eafn k\u1ebft v\u1edbi b\u1ea1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 kh\u00f4ng th\u00e0nh c\u00f4ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ea5p nh\u1eadn x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1edbi ho\u1eb7c kh\u00f4ng th\u00edch c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n. Khi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00f4ng th\u00e0nh c\u00f4ng, h\u00e3y xem li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111\u00e3 sai.<\/p>\n

Theo d\u00f5i c\u00e1c chia s\u1ebb v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 xem ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0\u0110\u00e1nh gi\u00e1 nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00e0 n\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n ngh\u0129 b\u1ea1n n\u00ean thay \u0111\u1ed5i trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/p>\n

S\u1eed d\u1ee5ng Influencer trong marketing l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i h\u00ecnh marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n nhi\u1ec1u trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn h\u01a1n.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a social media vi\u1ec7c s\u1eed d\u1ee5ng KOL hay Infulence Marketing \u0111ang thay th\u1ebf cho qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n uy t\u00edn v\u00e0 th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. KOL hay Influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi […]<\/p>","protected":false},"author":4,"featured_media":10501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[647],"class_list":["post-10244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10244"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10244\/revisions"}],"predecessor-version":[{"id":10573,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10244\/revisions\/10573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10501"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}