{"id":10231,"date":"2020-03-03T12:08:56","date_gmt":"2020-03-03T05:08:56","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10231"},"modified":"2021-11-15T10:57:48","modified_gmt":"2021-11-15T03:57:48","slug":"cach-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-it-von-ngan-sach-thap","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-it-von-ngan-sach-thap\/","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p \u00edt v\u1ed1n, ng\u00e2n s\u00e1ch th\u1ea5p"},"content":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t quan tr\u1ecdng cho d\u00f9 c\u00f4ng ty b\u1ea1n c\u00f3 ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o hay h\u1ea1n ch\u1ebf.<\/p>\n<p>S\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty lu\u00f4n ph\u1ea3i kh\u00e1c bi\u1ec7t \u0111\u1ec3 l\u01b0u l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd b\u1ecb ch\u00ecm ngh\u1ec9m trong bi\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 &#8211; nh\u1eefng c\u00f4ng ty c\u00f3 ngu\u1ed3n l\u1ef1c m\u1ea1nh h\u01a1n b\u1ea1n r\u1ea5t nhi\u1ec1u.<\/p>\n<p>H\u01a1n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb \u200b\u200bc\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, ng\u01b0\u1ee3c l\u1ea1i doanh nghi\u1ec7p c\u0169ng s\u1ebd thu \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3 \u0111\u00f3. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng khi h\u1ecd tin r\u1eb1ng c\u00f4ng ty, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t, \u0111\u1ee7 s\u1ef1 tin t\u01b0\u1edfng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi quen.<strong>\u00a0<\/strong><\/p>\n<p>Th\u00e0nh c\u00f4ng v\u1edbi\u00a0<strong>vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong marketing v\u00e0 b\u00e1n h\u00e0ng<\/strong>\u00a0l\u00e0 xu\u1ea5t s\u1eafc trong c\u1ea3 ba l\u0129nh v\u1ef1c \u0111\u00f3:<\/p>\n<ul>\n<li>N\u1ed5i b\u1eadt (kh\u00e1c bi\u1ec7t) so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, c\u00f3 <a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a><\/li>\n<li>Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n<li>Truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p (message) v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng ra sao khi ti\u1ebfn h\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n<h2><strong>What is branding?<\/strong><\/h2>\n<p><strong>Branding is the process of giving a product or service meaning by creating an impact on consumers' minds.  (Kotler &amp; Keller, 2015)<\/strong><\/p>\n<p><strong>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (Brand) l\u00e0 m\u1ed9t t\u00ean, thu\u1eadt ng\u1eef, thi\u1ebft k\u1ebf, bi\u1ec3u t\u01b0\u1ee3ng ho\u1eb7c b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng n\u00e0o kh\u00e1c \u2013 \u1ea5n ch\u1ee9a m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c (American Marketing Association)<\/strong><\/p>\n<blockquote><p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra \u00fd ngh\u0129a t\u1ed3n t\u1ea1i cho m\u1ed9t c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch t\u1ea1o v\u00e0 \u0111\u1ecbnh h\u00ecnh m\u1ed9t h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p><\/blockquote>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u00e0 cho kh\u00e1ch h\u00e0ng l\u00fd do \u0111\u1ec3 ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>M\u1ee5c ti\u00eau cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee9a.<\/p>\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a LucidPress, truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 t\u0103ng doanh thu\u00a0<strong>l\u00ean t\u1edbi 23%.<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u00ean th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111ang c\u00f3, cho d\u00f9 doanh nghi\u1ec7p b\u1ea1n l\u00e0 doanh nghi\u1ec7p nh\u1ecf (SMEs) ch\u1ec9 c\u00f3 ngu\u1ed3n ng\u00e2n s\u00e1ch v\u00f4 c\u00f9ng h\u1ea1n ch\u1ebf th\u00ec b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7128\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding.jpg\" alt=\"\" width=\"800\" height=\"437\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding.jpg 1800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-300x164.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-768x420.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-1024x560.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-600x328.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-260x142.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-137x75.jpg 137w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><strong>B\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<p><strong>\u00a0<\/strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng th\u00ec c\u00f4ng ty c\u00f2n c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu h\u00fat v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u1ecd t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touchpoint).<\/p>\n<p>Nh\u1eb1m cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch l\u00e0m ra sao, DTM Consulting \u0111\u00e3 n\u00eau ra <strong>quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0b\u00ean d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p>Ch\u00fang t\u00f4i cho r\u1eb1ng doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00f9y t\u1eebng ngu\u1ed3n l\u1ef1c s\u1ebd c\u00f3 c\u00e1c ph\u01b0\u01a1ng \u00e1n, k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, v\u1eady n\u00ean \u0111\u1eebng lo l\u1eafng khi c\u00f4ng ty b\u1ea1n nh\u1ecf, kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u ti\u1ec1n chi tr\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1n k\u00e9m nh\u01b0 c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia.<\/p>\n<p>Nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, s\u1ef1 c\u1ea1nh tranh th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u00ean internet, hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o k\u00e9m d\u1ea7n do kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1ee9 h\u01a1n l\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01a1n thu\u1ea7n.<\/p>\n<p style=\"text-align: center;\"><strong>C\u00f4ng ty n\u00e0o c\u0169ng c\u1ea7n TH\u01af\u01a0NG HI\u1ec6U \u2013 \u0111\u00e2y l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t m\u00e0 c\u00f4ng ty s\u1ebd s\u1edf h\u1eefu v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t.<\/strong><\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1eaft \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<h3><strong style=\"font-size: 48px;\">Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/strong><\/h3>\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 vi\u1ec7c gi\u1eef cam k\u1ebft v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 h\u00ecnh dung m\u1ed9t kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng trong \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o (persona \u2013 ch\u00e2n dung kh\u00e1ch h\u00e0ng).<\/p>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng h\u01b0 c\u1ea5u \u0111\u1ea1i di\u1ec7n cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty c\u00f9ng v\u1edbi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd, \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng marketer hay ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c \u0111ang kinh doanh s\u1ea3n ph\u1ea9m g\u00ec? (l\u00e0 s\u1ea3n ph\u1ea9m hay gi\u1ea3i ph\u00e1p), s\u1ea3n ph\u1ea9m ch\u1ee7 \u0111\u1ea1o l\u00e0 g\u00ec?<\/p>\n<p>N\u1ebfu c\u00f4ng ty \u0111ang l\u00e0 doanh nghi\u1ec7p m\u1edbi c\u00f3 \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng nhi\u1ec1u c\u00f3 th\u1ec3 t\u1ef1 tri\u1ec3n khai ho\u1eb7c thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. (t\u1ea1i DTM Consulting ch\u00fang t\u00f4i hi\u1ec7n \u0111ang cung c\u1ea5p g\u00f3i <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">d\u1ecbch v\u1ee5 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> ch\u1ec9 t\u1eeb 20 tri\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c mi\u1ec5n ph\u00ed sau d\u1ef1 \u00e1n)<\/p>\n<h3>X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng &#8211; persona<\/h3>\n<p>T\u1ea5t nhi\u00ean l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a c\u00e1c m\u1ee5c ti\u00eau khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed. V\u00e0 d\u1eef li\u1ec7u thu v\u1ec1 s\u1ebd ph\u1ee5c v\u1ee5 cho c\u00f4ng ty \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 kinh doanh, marketing: kh\u00e1ch h\u00e0ng mu\u1ed1n s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o (\u0111i\u1ec1u h\u1ecd k\u1ef3 v\u1ecdng v\u00e0 lo ng\u1ea1i \u2013 nh\u1eb1m thu h\u00fat v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi h\u1ecd); kh\u00e1ch h\u00e0ng hi\u1ec7n di\u1ec7n \u1edf \u0111\u00e2u (nh\u1eb1m l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn); kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng hay b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o y\u1ebfu t\u1ed1 n\u00e0o (ng\u01b0\u1eddi th\u00e2n hay v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u00e1,..) khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua,..<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9943 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\" alt=\"\" width=\"800\" height=\"549\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg 1490w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-1024x703.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-768x527.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-213x146.jpg 213w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-109x75.jpg 109w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/549;\" \/><\/a><\/p>\n<p>C\u00f2n n\u1ebfu c\u00f4ng ty \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng m\u1ed9t th\u1eddi gian v\u00e0 c\u00f3 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed mua h\u00e0ng,\u2026 H\u00e3y \u0111\u00e1nh gi\u00e1 l\u1ea1i xem \u0111\u00e3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00e1nh gi\u00e1 l\u1ea1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u01b0a?<\/p>\n<p>Ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t t\u00ean. H\u1ecd s\u1ebd c\u00f3 m\u1ed9t t\u00ednh c\u00e1ch, l\u1ed1i s\u1ed1ng, mong mu\u1ed1n v\u00e0 s\u1ef1 th\u1ea5t v\u1ecdng (\u0111\u00e2y l\u00e0 n\u01a1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn!). T\u1ea1o m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u1eeaNG C\u1ed0 G\u1eaeNG B\u00c1N H\u00c0NG CHO T\u1ea4T C\u1ea2 M\u1eccI NG\u01af\u1edcI!<\/strong><\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o \u0111\u1ec1u kh\u00f3 m\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng h\u1ebft nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<ul>\n<li>\u0110\u1ea7u ti\u00ean, lo\u1ea1i b\u1ecf nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f4ng ty kh\u00f4ng nh\u1eafm \u0111\u1ebfn ho\u1eb7c h\u00e0i l\u00f2ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<li>Nh\u00ecn v\u00e0o d\u1eef li\u1ec7u Google Analytics n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t trang web<\/li>\n<li>Th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1 l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n<li>Th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li>\n<li>Tham gia t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n \u0111\u1ec3 hi\u1ebfu nh\u1eefng v\u1ea5n \u0111\u1ec1, <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\">pain point c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/strong>. <strong>\u00a0<\/strong><\/li>\n<\/ul>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">4 c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng personas<\/a><\/strong><\/p>\n<h2><strong>C\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/strong><\/h2>\n<p>D\u00e0nh th\u1eddi gian \u0111\u1ec3 xem x\u00e9t nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang l\u00e0m. L\u01b0u \u00fd nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m \u0111\u00fang, v\u00e0 nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 \u0111ang l\u00e0m sai trong c\u00e1c kh\u00eda c\u1ea1nh:<\/p>\n<ul>\n<li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cung c\u1ea5p<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trang web<\/li>\n<li>Xu\u1ea5t b\u1ea3n n\u1ed9i dung<\/li>\n<li>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li>\n<li>Qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t th\u1ef1c hi\u1ec7n\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/swot-la-gi-cach-thuc-hien-ra-sao-2\/\"><strong>ph\u00e2n t\u00edch SWOT<\/strong><\/a>\u00a0cho th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nghi\u00ean c\u1ee9u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses.png\"><img decoding=\"async\" class=\"size-full wp-image-7465 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses.png\" alt=\"SWOT l\u00e0 g\u00ec\" width=\"800\" height=\"575\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses.png 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-300x216.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-768x552.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-600x431.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-203x146.png 203w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-50x36.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-104x75.png 104w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/575;\" \/><\/a><\/p>\n<p>C\u00f3 l\u1ebd m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh theo m\u1ed9t c\u00e1ch nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng g\u00ec b\u1ea1n l\u00e0m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n. C\u00e1ch \u0111\u1ed1i th\u1ee7 \u0111ang tri\u1ec3n khai c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 kh\u00f4ng? C\u00f3 thu \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng? C\u00f3 \u0111\u1ed9c \u0111\u00e1o hay m\u1edbi m\u1ebb \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng?<\/p>\n<p>N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u00f3 website th\u00ec<a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-co-hoi-lon-nhat-cho-cac-nha-marketing\/\"><strong> tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng <\/strong><\/a>tr\u00ean website \u0111\u00f3 ra sao?<\/p>\n<p>\u0110\u00e1nh gi\u00e1 l\u1ea1i nh\u1eefng g\u00ec c\u00f4ng ty thu th\u1eadp, quan s\u00e1t t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n \u0111\u1ebfn \u0111\u00e2u?<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c \u0111\u01a1n gi\u1ea3n. T\u1eadn d\u1ee5ng kho\u1ea3ng c\u00e1ch \u0111\u00f3 khi t\u1ea1o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n h\u01a1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<h3><strong>Kh\u00f4ng n\u00ean copy \u0111\u1ed1i th\u1ee7<\/strong><\/h3>\n<p>L\u1ea5y c\u1ea3m h\u1ee9ng l\u00e0 m\u1ed9t chuy\u1ec7n, nh\u01b0ng \u0111\u1ea1o v\u0103n ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00e1c. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh c\u1eafp ho\u1eb7c s\u1eed d\u1ee5ng m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u kinh doanh kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb nh\u01b0 l\u1ebd th\u01b0\u1eddng, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng v\u1eady. B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean khi c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc v\u00e0 s\u1eed d\u1ee5ng logo b\u1edfi v\u00ec, t\u1ed1t, h\u1ecd kh\u00f4ng c\u00f9ng ng\u00e0nh ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>M\u1ed9t chi\u1ebfn thu\u1eadt k\u00e9m kh\u00e1c l\u00e0 c\u1ed1 g\u1eafng g\u00e2y nh\u1ea7m l\u1eabn cho m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng c\u00e1ch l\u00e0m cho logo th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty m\u00ecnh gi\u1ed1ng v\u1edbi m\u1ed9t c\u00f4ng ty c\u00f3 t\u00ean tu\u1ed5i.<\/p>\n<p>B\u1ea1n ngh\u0129 sao v\u1edbi h\u00ecnh \u1ea3nh n\u00e0y?<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-10285 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot2.png\" alt=\"\" width=\"639\" height=\"593\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot2.png 639w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot2-300x278.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot2-157x146.png 157w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot2-50x46.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot2-81x75.png 81w\" data-sizes=\"(max-width: 639px) 100vw, 639px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 639px; --smush-placeholder-aspect-ratio: 639\/593;\" \/><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot.png\"><img decoding=\"async\" class=\"aligncenter wp-image-10284 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot.png\" alt=\"\" width=\"615\" height=\"468\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot.png 615w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot-300x228.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot-192x146.png 192w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot-50x38.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/Screenshot-99x75.png 99w\" data-sizes=\"(max-width: 615px) 100vw, 615px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 615px; --smush-placeholder-aspect-ratio: 615\/468;\" \/><\/a><\/p>\n<h2><strong>X\u00e1c \u0111\u1ecbnh Value proposition khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<p><strong>\u201cValue proposition\u201d \u2013 t\u1ea1m d\u1ecbch \u201c\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb\u201d. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ed1i v\u1edbi m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\"><strong>Value proposition<\/strong><\/a>\u00a0ch\u00ednh l\u00e0 l\u00fd do d\u1ec5 hi\u1ec3u t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb doanh nghi\u1ec7p c\u1ee5 th\u1ec3 \u0111\u00f3. M\u1ed9t Value proposition s\u1ebd gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng l\u00e0m th\u1ebf n\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, truy\u1ec1n \u0111\u1ea1t c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 v\u1ec1 l\u1ee3i \u00edch gia t\u0103ng \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 n\u00eau l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m \u0111\u00f3<span class=\"text_exposed_show\"> t\u1ed1t h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/span><\/p>\n<p><span class=\"text_exposed_show\">Value proposition l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ed9t quan \u0111i\u1ec3m v\u00e0 l\u1eddi k\u00eau g\u1ecdi c\u00e1c tr\u00ecnh \u0111i\u1ec1u khi\u1ec3n ra quy\u1ebft \u0111\u1ecbnh m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean c\u00f3 m\u1ed9t t\u00ednh c\u00e1ch ho\u1eb7c quan \u0111i\u1ec3m nh\u1ea5t qu\u00e1n &#8211; gi\u1ed1ng nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi c\u00f3 t\u00ednh c\u00e1ch, c\u00f3 c\u1ea3m x\u00fac. H\u00e3y l\u00ean danh s\u00e1ch m\u1ed9t s\u1ed1 t\u00ednh t\u1eeb c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m c\u01a1 s\u1edf cho vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u (s\u1ea3n ph\u1ea9m) c\u1ee7a c\u00f4ng ty s\u1ebd l\u00e0:<\/p>\n<ul>\n<li>\u0110\u1ea7y s\u1ee9c s\u1ed1ng hay tinh t\u1ebf?<\/li>\n<li>Hi\u1ec7n \u0111\u1ea1i hay truy\u1ec1n th\u1ed1ng?<\/li>\n<li>S\u00e1ng t\u1ea1o hay chuy\u00ean nghi\u1ec7p?<\/li>\n<li>Vui v\u1ebb hay nghi\u00eam t\u00fac?<\/li>\n<li>\u0110\u1ed9c quy\u1ec1n hay d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn?<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty cung c\u1ea5p t\u00fai v\u1ea3i kh\u00f4ng d\u1ec7t. M\u1ed9t ph\u1ea7n c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 tinh t\u1ebf ho\u1eb7c \u0111\u1ed9c quy\u1ec1n v\u1ec1 c\u00f4ng ngh\u1ec7.<\/p>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch n\u00e0o th\u00ec c\u0169ng kh\u00f4ng th\u1ec3 ng\u1ed3i \u0111\u00f3 v\u00e0 ngh\u0129 ra.\u00a0T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua vi\u1ec7c giao ti\u1ebfp v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m \u0111\u00f3. Ch\u1ec9 ra nh\u1eefng thu\u1ed9c t\u00ednh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 v\u00e0 c\u00e1ch n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tham gia v\u00e0o m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1ef1c s\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9552 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1.jpg\" alt=\"\" width=\"800\" height=\"258\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1.jpg 879w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1-300x97.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1-768x248.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1-260x84.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1-50x16.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/value-proposition-futurecure-1-150x48.jpg 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/258;\" \/><\/a><\/p>\n<h2>X\u00e2y d\u1ef1ng v\u0103n h\u00f3a kinh doanh<\/h2>\n<p>M\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/p>\n<p>V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>C\u00e1ch c\u00f4ng ty b\u1ea1n \u0111\u1ed1i x\u1eed, giao ti\u1ebfp gi\u1eefa nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/li>\n<li>C\u00f4ng ty c\u00f3 coi tr\u1ecdng tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i v\u00e0 h\u1ee3p t\u00e1c kh\u00f4ng?<\/li>\n<li>Vi\u1ec7c m\u00f4i tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i, c\u1edf m\u1edf, lu\u00f4n l\u1eafng nghe \u00fd ki\u1ebfn nh\u00e2n vi\u00ean hay l\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 t\u1ed1t?<\/li>\n<\/ul>\n<p>T\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty.<\/p>\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cac-buoc-lap-ke-hoach-kinh-doanh-tong-the-cho-nguoi-moi-bat-dau\/\">C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ed5ng th\u1ec3 cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/a><\/strong><\/p>\n<h2><strong>\u0110i ng\u01b0\u1ee3c l\u1ea1i gi\u00e1 tr\u1ecb c\u00f4ng ty? <\/strong><\/h2>\n<p>M\u1ed9t khi c\u00f4ng ty \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a kinh doanh, th\u00ec lu\u00f4n c\u1ea7n duy tr\u00ec v\u00e0 c\u1ea3i thi\u1ec7n v\u0103n h\u00f3a \u0111\u00f3. N\u1ebfu kh\u00f4ng, th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch v\u00f4 t\u1ed5 ch\u1ee9c, thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh l\u00e0 vi\u1ec7c ph\u00e1 ho\u1ea1i, m\u00e2u thu\u1eabn v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i.<\/p>\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kinh doanh m\u1ea1nh b\u1eaft \u0111\u1ea7u t\u1eeb trong n\u1ed9i b\u1ed9 c\u00f4ng ty. Nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty hi\u1ec3u v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 c\u00e1ch c\u01b0 x\u1eed c\u1ee7a nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3>\u0110\u0103ng k\u00fd b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>\u0110\u1ebfn v\u1edbi m\u1ed9t t\u00ean doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o \u0111ang tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n m\u1ed7i ng\u00e0y, v\u00ec c\u00f3 nhi\u1ec1u c\u00f4ng ty v\u00e0 c\u00e1c nh\u00e0 kinh doanh nh\u1ecf h\u01a1n. Kh\u00f4ng ai mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u, \u00fd t\u01b0\u1edfng hay ni\u1ec1m \u0111am m\u00ea c\u1ee7a b\u1ea3n th\u00e2n b\u1ecb b\u1eaft ch\u01b0\u1edbc c\u1ea3. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o v\u1ec7 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng, t\u00ean, m\u00e0u s\u1eafc, logo ho\u1eb7c thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a.<\/p>\n<p>Khi b\u1ea1n c\u00f3 t\u00ean, logo v\u00e0 slogan c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u00e3n hi\u1ec7u ch\u00ednh th\u1ee9c v\u00e0 n\u1ebfu mu\u1ed1n b\u1ea3o v\u1ec7 nh\u00e3n hi\u1ec7u\/th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f4ng ty n\u00ean \u0111i \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m tr\u00e1nh vi\u1ec7c copy t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. Th\u1ef1c t\u1ebf, nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u b\u1ecb \u1ea3nh h\u01b0\u1edfng x\u1ea5u b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u &#8220;nh\u00e1i&#8221; do ng\u01b0\u1eddi d\u00f9ng nh\u1ea7m l\u1eabn.<\/p>\n<h3><strong>Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n<\/strong><\/h3>\n<p>Ngo\u00e0i h\u01b0\u1edbng d\u1eabn phong c\u00e1ch h\u00ecnh \u1ea3nh cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00ec th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng cho truy\u1ec1n th\u00f4ng c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd.<\/p>\n<p>Th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch b\u1ea1n mu\u1ed1n h\u1ecd ngh\u0129 g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty. V\u00ed d\u1ee5, b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7n \u0111\u1ea1i, theo \u0111u\u1ed5i c\u00f4ng ngh\u1ec7.<\/p>\n<p>V\u1edbi th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f4ng ty x\u00e1c \u0111\u1ecbnh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty s\u1ebd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p li\u00ean quan v\u00e0 s\u1eed d\u1ee5ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, ch\u1eb3ng h\u1ea1n nh\u01b0 website v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n<h3><strong>Kh\u00f4ng n\u00ean thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p qu\u00e1 \u0111\u1ed9t ng\u1ed9t<\/strong><\/h3>\n<p>V\u00ec v\u1eady, gi\u1ea3 s\u1eed c\u00f4ng ty b\u1ea1n \u0111\u00e3 t\u1eebng s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u &#8220;vang b\u00f3ng m\u1ed9t th\u1eddi&#8221; nh\u01b0ng \u0111\u00f3 l\u00e0 qu\u00e1 kh\u1ee9, gi\u1edd \u0111\u00e2y kh\u00e1ch h\u00e0ng \u00edt quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 h\u01a1n v\u00e0 c\u00e1ch h\u1ecd nh\u00ecn nh\u1eadn qua th\u1eddi gian v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n d\u1ea7n c\u0169ng kh\u00e1c v\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng khi t\u00e1i \u0111\u1ecbnh v\u1ecb nh\u01b0 v\u1eady kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 truy\u1ec1n th\u00f4ng v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169.<\/p>\n<p>B\u1edfi th\u1ef1c t\u1ebf, <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\">\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u0169 \u0111\u00f3 ch\u01b0a ch\u1eafc ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n nay, c\u1ea7n \u0111\u1ed5i m\u1edbi v\u00e0 thay \u0111\u1ed5i cho ph\u00f9 h\u1ee3p. Nh\u01b0ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi t\u00ednh c\u00e1ch g\u00ec c\u1ea7n m\u1ed9t s\u1ef1 c\u00e2n nh\u1eafc v\u00e0 \u0111\u00e1nh gi\u00e1, th\u01b0\u1eddng l\u00e0 th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ph\u00f9 h\u1ee3p.<\/p>\n<p>Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 th\u1eed nghi\u1ec7m v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, \u0111\u1ec3 xem li\u1ec7u gi\u1ecdng n\u00f3i c\u00f3 c\u1ed9ng h\u01b0\u1edfng v\u1edbi h\u1ecd kh\u00f4ng.<\/p>\n<div id=\"attachment_8352\" style=\"width: 490px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/value-proposition-\u0111\u1ec1-xu\u1ea5t-gi\u00e1-tr\u1ecb.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8352\" class=\"size-full wp-image-8352 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/value-proposition-\u0111\u1ec1-xu\u1ea5t-gi\u00e1-tr\u1ecb.jpg\" alt=\"\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb\" width=\"480\" height=\"341\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/value-proposition-\u0111\u1ec1-xu\u1ea5t-gi\u00e1-tr\u1ecb.jpg 480w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/value-proposition-\u0111\u1ec1-xu\u1ea5t-gi\u00e1-tr\u1ecb-300x213.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/value-proposition-\u0111\u1ec1-xu\u1ea5t-gi\u00e1-tr\u1ecb-206x146.jpg 206w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/value-proposition-\u0111\u1ec1-xu\u1ea5t-gi\u00e1-tr\u1ecb-50x36.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/value-proposition-\u0111\u1ec1-xu\u1ea5t-gi\u00e1-tr\u1ecb-106x75.jpg 106w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/341;\" \/><\/a><p id=\"caption-attachment-8352\" class=\"wp-caption-text\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/p><\/div>\n<h2>\u0110\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>M\u1ed9t khi b\u1ea1n c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, h\u00e3y ch\u1eafc ch\u1eafn \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u00f3.\u00a0Logo \u0111\u1eb9p nh\u1ea5t s\u1ebd kh\u00f4ng gi\u00fap \u00edch ch\u00fat n\u00e0o n\u1ebfu kh\u00f4ng ai nh\u00ecn th\u1ea5y n\u00f3!<\/p>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t website th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng nh\u1eefng g\u00ec c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e3y nh\u1edb bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ch\u1ec9 cho m\u1ecdi ng\u01b0\u1eddi \u0111i \u0111\u00fang h\u01b0\u1edbng (Mua ngay, L\u00ean l\u1ecbch cu\u1ed9c g\u1ecdi, \u0110\u0103ng k\u00fd). N\u00f3i v\u1edbi h\u1ecd ch\u00ednh x\u00e1c nh\u1eefng g\u00ec c\u1ea7n l\u00e0m.<\/p>\n<p>Ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch marketing v\u00e0 th\u1ef1c hi\u1ec7n n\u00f3.\u00a0C\u00e1c y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 n\u00ean bao g\u1ed3m:<\/p>\n<ul>\n<li>Content marketing<\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/social-media-marketing-lam-the-nao-de-do-luong-hieu-qua-roi-ty-suat-hoan-von\/\">Marketing truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social media marketing)<\/a><\/strong><\/li>\n<li>Email<\/li>\n<li>Paid advertising<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-6122 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand.jpg\" alt=\"\" width=\"800\" height=\"400\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand.jpg 1280w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-768x384.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-1024x512.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-600x300.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/top-brand-150x75.jpg 150w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/400;\" \/><\/a><\/p>\n<p>B\u1ea1n c\u00f3 t\u00f2 m\u00f2 v\u1ec1 nh\u1eefng c\u00f4ng ty tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t?\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch nhanh nh\u1eefng ng\u01b0\u1eddi c\u00f3 10 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u,\u00a0<strong>theo Forbes:<\/strong><\/p>\n<p># 1 &#8211; Apple<\/p>\n<p># 2 &#8211; Google<\/p>\n<p># 3 &#8211; Microsoft<\/p>\n<p># 4 &#8211; Amazon<\/p>\n<p># 5 &#8211; Facebook<\/p>\n<p># 6 &#8211; Coca-Cola<\/p>\n<p># 7 &#8211; Samsung<\/p>\n<p># 8 &#8211; Disney<\/p>\n<p># 9 &#8211; Toyota<\/p>\n<p># 10 &#8211; McDonald<\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: Sonia Gregory<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t quan tr\u1ecdng cho d\u00f9 c\u00f4ng ty b\u1ea1n c\u00f3 ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o hay h\u1ea1n ch\u1ebf. S\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty lu\u00f4n ph\u1ea3i kh\u00e1c bi\u1ec7t \u0111\u1ec3 l\u01b0u l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd b\u1ecb ch\u00ecm [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[647],"class_list":["post-10231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10231"}],"version-history":[{"count":21,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10231\/revisions"}],"predecessor-version":[{"id":14346,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10231\/revisions\/14346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10427"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}