{"id":10205,"date":"2020-02-15T15:05:34","date_gmt":"2020-02-15T08:05:34","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10205"},"modified":"2020-02-15T15:05:34","modified_gmt":"2020-02-15T08:05:34","slug":"cach-lap-ke-hoach-marketing-nganh-duoc","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-lap-ke-hoach-marketing-nganh-duoc\/","title":{"rendered":"C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing ng\u00e0nh d\u01b0\u1ee3c"},"content":{"rendered":"
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Gi\u1ed1ng nh\u01b0 th\u1ee3 x\u00e2y c\u1ea7n m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf ki\u1ebfn \u200b\u200btr\u00fac, \u0111\u1ea7u b\u1ebfp c\u1ea7n c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c v\u00e0 marketer n\u00f3i chung v\u00e0 marketer trong ng\u00e0nh d\u01b0\u1ee3c lu\u00f4n c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch marketing cho m\u1ed7i chi\u1ebfn d\u1ecbch d\u00f9 l\u1edbn hay nh\u1ecf. K\u1ebf ho\u1ea1ch marketing ch\u00ednh l\u00e0 b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 m\u1ed7i khi r\u1ed1i r\u1eafm, k\u1ebft qu\u1ea3 kh\u00f4ng nh\u01b0 mong mu\u1ed1n b\u1ea1n bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec, n\u00ean l\u00e0m g\u00ec v\u00e0 c\u00f3 nh\u1eefng g\u00ec,…<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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B\u1ea1n kh\u00f4ng th\u1ec3 offer s\u1ebfp 1 con s\u1ed1 ng\u00e2n s\u00e1ch l\u00e0 XXX tri\u1ec7u cho n\u0103m hay qu\u00fd t\u1edbi \u0111\u01b0\u1ee3c, s\u1ebfp c\u1ea7n c\u00f3 cam k\u1ebft t\u1eeb b\u1ea1n, k\u1ebf ho\u1ea1ch b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u00e0n th\u00e0nh cam k\u1ebft \u0111\u00f3, ng\u01b0\u1eddi c\u1ea7n tuy\u1ec3n th\u00eam ra sao,\u2026.Quan tr\u1ecdng nh\u1ea5t, k\u1ebf ho\u1ea1ch nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp l\u00e0 \u201cb\u1ea3n \u0111\u1ed3\u201d h\u01b0\u1edbng d\u1eabn b\u1ea1n l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y theo \u0111\u1ecbnh h\u01b0\u1edbng c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 d\u1ea7n d\u1ea7n ti\u1ebfn t\u1edbi m\u1ee5c ti\u00eau marketing nh\u01b0 t\u0103ng 20% kh\u00e1ch h\u00e0ng m\u1edbi trong qu\u00fd t\u1edbi; l\u00e0 benchmarks \u0111\u1ec3 b\u1ea1n theo d\u00f5i v\u00e0 \u0111\u00e1nh\u00a0 gi\u00e1 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y tr\u00ean t\u1eebng k\u00eanh, t\u1eebng action, th\u1eddi gian,\u2026<\/p>\n

M\u1ed7i ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c, c\u00f4ng ty l\u1ea1i c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p, v\u00e0 ng\u00e0nh d\u01b0\u1ee3c l\u1ea1i c\u00e0ng kh\u00e1c v\u1edbi F&B, FMCG,\u00a0 vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing cho ri\u00eang c\u00f4ng ty m\u00ecnh ho\u1eb7c k\u00eanh m\u00ecnh \u0111ang ph\u1ee5 tr\u00e1ch. Tuy nhi\u00ean r\u1ea5t nhi\u1ec1u b\u1ea1n b\u1ed1i r\u1ed1i khi kh\u00f4ng bi\u1ebft c\u00e1ch th\u1ee9c l\u1eadp k\u1ebf ho\u1ea1ch marketing hay kinh doanh ra sao v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu k\u1ebf ho\u1ea1ch marketing tr\u00ean internet hay c\u00e1c c\u1ed9ng \u0111\u1ed3ng social media. Th\u1ef1c ch\u1ea5t c\u00e1c m\u1eabu \u0111\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n cho m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh v\u00e0 b\u1ea1n n\u00ean t\u00f9y bi\u1ebfn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh cho t\u1eebng y\u1ebfu t\u1ed1 \u0111\u00f3. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch marketing v\u00e0 m\u1ed9t m\u1eabu chung cho m\u1ecdi marketer t\u00f9y bi\u1ebfn.<\/p>\n

V\u1eady mu\u1ed1n b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch marketing th\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?
\n\u0110\u1ecdc b\u00e0i vi\u1ebft n\u00e0y c\u00f3 l\u1ebd l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m – hi\u1ec3u c\u00e1ch th\u1ee9c l\u1eadp k\u1ebf ho\u1ea1ch marketing trong ng\u00e0nh d\u01b0\u1ee3c g\u1ed3m nh\u1eefng g\u00ec, c\u1ea7n nh\u1eefng g\u00ec?,…<\/p>\n

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Y\u1ebfu t\u1ed1 trong k\u1ebf ho\u1ea1ch marketing ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/h1>\n

D\u00f9 b\u1ea1n ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch marketing ng\u00e0nh d\u01b0\u1ee3c hay b\u1ea5t c\u1ee9 ng\u00e0nh n\u00e0o th\u00ec nh\u00ecn chung, n\u1ed9i dung “b\u1eaft bu\u1ed9c” \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch marketing t\u01b0\u01a1ng \u0111\u1ed1i gi\u1ed1ng nhau.
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 cho marketer ng\u00e0nh d\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch marketing:<\/p>\n

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    Ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh \u2013 hi\u1ec7n tr\u1ea1ng doanh nghi\u1ec7p<\/span><\/h2>\n<\/li>\n<\/ol>\n

    Cho d\u00f9 l\u00e0 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch marketing chi\u1ebfn l\u01b0\u1ee3c, t\u1ed5ng th\u1ec3 hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 k\u1ebf ho\u1ea1ch marketing cho k\u00eanh social media, marketer v\u1eabn c\u1ea7n ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p \u0111ang c\u00f3. Marketer c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch nh\u01b0 SWOT, PEST, ma tr\u1eadn BCG, Ansoff, 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter,.. t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch.<\/p>\n

    D\u01b0\u1ee3c ph\u1ea9m l\u1ea1i c\u00e0ng c\u1ea7n ph\u1ea3i quan t\u00e2m h\u01a1n v\u00ec ng\u00e0y nay kh\u00e1ch h\u00e0ng mong mu\u1ed1n hay t\u00ecm ki\u1ebfm nhi\u1ec1u th\u1ee9 h\u01a1n khi mua m\u1ed9t lo\u1ea1i thu\u1ed1c hay th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng (TPCN). Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 l\u1ee3i \u00edch, ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t h\u00e3ng thu\u1ed1c th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi th\u01b0\u01a1ng hi\u1ec7u, uy t\u00edn c\u1ee7a lo\u1ea1i thu\u1ed1c, TPCN \u0111\u00f3. Li\u1ec7u c\u00f3 \u0111\u1ee7 \u0111\u1ec3 h\u1ecd tin t\u01b0\u1edfng, ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 nh\u01b0 tr\u00ean truy\u1ec1n th\u00f4ng? B\u00e1c s\u0129 hay nh\u1eefng ng\u01b0\u1eddi th\u00e2n h\u1ecd \u0111\u00e3 “khuy\u00ean” ra sao? L\u00fac n\u00e0y lo\u1ea1i thu\u1ed1c hay TPCN n\u00e0y kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ee9a \u0111\u1ef1ng nh\u1eefng th\u1ee9 nh\u01b0 con ng\u01b0\u1eddi nh\u01b0 h\u00ecnh \u1ea3nh, t\u00ednh c\u00e1ch, s\u1ef1 uy t\u00edn, s\u1ef1 th\u1ed1ng nh\u1ea5t,..<\/p>\n

    \"SWOT<\/a><\/p>\n

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      M\u1ee5c ti\u00eau \u200b\u200bkinh doanh<\/span><\/h2>\n<\/li>\n<\/ol>\n

      R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn hay ch\u00ednh c\u00e1c marketer ch\u1ec9 ngh\u0129 \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn \u2013 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng,.. Tuy nhi\u00ean, quay tr\u1edf l\u1ea1i b\u1ea3n ch\u1ea5t kinh doanh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3 l\u00e0 vi\u1ec7c \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u. L\u1ee3i nhu\u1eadn hay vi\u1ec7c kh\u00e1ch h\u00e0ng mua h\u00e0ng ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c doanh nghi\u1ec7p mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 duy tr\u00ec\/ gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

      V\u00ec v\u1eady vi\u1ec7c c\u00e1c marketer hay l\u00e3nh \u0111\u1ea1o c\u1ee7a doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t l\u00e0 doanh nghi\u1ec7p \u0111ang kinh doanh gi\u00e1 tr\u1ecb th\u1ecfa m\u00e3n nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

      V\u00ed d\u1ee5, b\u1ea1n \u0111\u1ec1u bi\u1ebft Omo l\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ed9t gi\u1eb7t, nh\u01b0ng \u1ea9n sau nh\u1eefng vi\u1ec7c c\u00e1c b\u00e0 m\u1eb9 mua b\u1ed9t gi\u1eb7t Omo l\u00e0 g\u00ec? Th\u1ef1c ch\u1ea5t Omo kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m b\u1ed9t gi\u1eb7t m\u00e0 h\u1ecd b\u00e1n gi\u1ea3i ph\u00e1p\/d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 cho c\u00e1c b\u00e0 m\u1eb9 nu\u00f4i con khi con ch\u01a1i \u0111\u00f9a l\u1ea5m b\u1ea9n \u0111\u01b0\u1ee3c nh\u1eb9 nh\u00e0ng khi gi\u1eb7t gi\u0169, con c\u00e1i h\u1ecd c\u0169ng \u201cth\u1ecfa th\u00edch\u201d vui ch\u01a1i, s\u00e1ng t\u1ea1o ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng lo l\u1ea5m b\u1ea9n.<\/p>\n

      V\u00e0 thu\u1ed1c hay TPCN c\u00f2n c\u1ea7n nhi\u1ec1u h\u01a1n th\u1ebf, v\u00ec khi c\u00e2n nh\u1eafc mua ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng nhi\u1ec1u y\u1ebfu t\u1ed1 l\u00fd tr\u00ed h\u01a1n l\u00e0 t\u00ecnh c\u1ea3m, c\u1ea3m x\u00fac.<\/p>\n

      Vi\u1ec7c \u0111\u1ecbnh h\u00ecnh r\u00f5 doanh nghi\u1ec7p \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m hay gi\u1ea3i ph\u00e1p s\u1ebd gi\u00fap marketer r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edbng \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111ang kinh doanh v\u1ec1 m\u1eb7t l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng m\u00e0 kh\u00f4ng ph\u1ea3i lo ch\u1ea1y \u0111ua \u0111\u1ec3 c\u00f3 l\u1ee3i nhu\u1eadn khi c\u1ed1 g\u1eafng \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0, khuy\u1ebfn m\u1ea1i m\u1ed9t c\u00e1ch v\u00f4 \u00edch,\u2026<\/p>\n

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        Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/h2>\n<\/li>\n<\/ol>\n

        \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n. N\u1ebfu c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng, ph\u1ea7n n\u00e0y trong k\u1ebf ho\u1ea1ch marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft h\u1ee3p h\u01a1n v\u00e0 b\u1ea1n t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing.<\/p>\n

        Cu\u1ed1i c\u00f9ng, y\u1ebfu t\u1ed1 n\u00e0y trong k\u1ebf ho\u1ea1ch marketing s\u1ebd gi\u00fap b\u1ea1n m\u00f4 t\u1ea3 l\u1ea1i t\u00ecnh h\u00ecnh, th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c hi\u1ec7n t\u1ea1i, d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai, ph\u00e2n t\u00edch v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n.<\/p>\n

        N\u1ebfu c\u00f3 th\u1ec3 h\u00e3y x\u00e2y d\u1ef1ng persona (ch\u00e2n dung kh\u00e1ch h\u00e0ng)<\/a><\/strong>, ng\u00e0nh d\u01b0\u1ee3c hay ng\u00e0nh n\u00e0o \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Ngo\u00e0i t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 tu\u1ed5i t\u00e1c, v\u1ecb tr\u00ed, ch\u1ee9c danh c\u00f4ng vi\u1ec7c v\u00e0 k\u1ef3 v\u1ecdng c\u00e1 nh\u00e2n marketer l\u00e0m trong ng\u00e0nh d\u01b0\u1ee3c r\u1ea5t c\u1ea7n quan t\u00e2m \u0111\u1ebfn h\u00e0nh vi, y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng khi ra quy\u1ebft \u0111\u1ecbnh mua thu\u1ed1c hay TPCN,<\/p>\n

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          Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/span><\/h2>\n<\/li>\n<\/ol>\n

          Chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh. Hay n\u00f3i c\u00e1ch kh\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ch\u1ee9a \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u2013 Value Proposition \u00a0c\u1ee7a doanh nghi\u1ec7p, th\u00f4ng \u0111i\u1ec7p, c\u00e1c th\u00f4ng tin\/d\u1eef li\u1ec7u v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026<\/p>\n

          Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng th\u00f4ng tin c\u00f3 trong ph\u1ea7n Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1ch c\u00f4ng ty c\u1ee7a b\u1ea1n n\u00ean ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd cung c\u1ea5p cho ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n nh\u1eefng g\u00ec m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n ch\u01b0a cung c\u1ea5p ho\u1eb7c nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u00e0 b\u1ea1n nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c<\/p>\n

          G\u1ee3i \u00fd m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing:<\/strong><\/p>\n