{"id":10177,"date":"2020-02-13T12:56:12","date_gmt":"2020-02-13T05:56:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10177"},"modified":"2020-02-13T12:56:12","modified_gmt":"2020-02-13T05:56:12","slug":"6-cach-giu-chan-khach-hang-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/6-cach-giu-chan-khach-hang-cho-doanh-nghiep\/","title":{"rendered":"6 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, \u00edt v\u1ed1n"},"content":{"rendered":"<p>M\u1ed7i kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec1u kh\u00f4ng d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c. Chi ph\u00ed v\u00e0 th\u1eddi gian b\u1ea1n b\u1ecf ra \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 r\u1ea5t l\u1edbn. V\u1eady th\u00ec t\u1ea1i sao kh\u00f4ng c\u1ed1 g\u1eafng gi\u1eef ch\u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u01a1n l\u00e0 ph\u1ea3i l\u1eb7p l\u1ea1i c\u1ea3 m\u1ed9t quy tr\u00ecnh t\u1eeb khi b\u1ea1n thu h\u00fat \u0111\u1ebfn khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua?<\/p>\n<h1><b>V\u00ec sao c\u1ea7n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/b><\/h1>\n<h2><b>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Khi h\u1ecfi c\u00e1c<\/span><span style=\"font-weight: 400;\"> ch\u1ee7 doanh nghi\u1ec7p v\u1ec1 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p trong n\u0103m t\u1edbi v\u00e0 ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi xoay quanh m\u1ed9t m\u1ee5c ti\u00eau \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng m\u01a1 h\u1ed3: <strong>ph\u00e1t ti\u1ec3n v\u00e0 t\u0103ng doanh thu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng c\u00f3 v\u00f4 s\u1ed1 c\u00e1ch \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u00f3 \u0111\u1ec1u c\u1ea7n tri\u1ec3n khia tr\u00ean ph\u1ea1m vi r\u1ea5t l\u1edbn v\u1ec1 th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 c\u00f4ng s\u1ee9c c\u1ea7n c\u00f3 \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e9t cho c\u00f9ng, t\u0103ng tr\u01b0\u1edfng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, trong khi h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i kia t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c &#8220;m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng&#8221;, t\u00f4i \u0111\u1ec1 xu\u1ea5t m\u1ed9t chi\u1ebfn thu\u1eadt m\u00e0 \u00edt th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o &#8211; nh\u01b0ng s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian h\u01a1n &#8211; <strong>chi\u1ebfn thu\u1eadt gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7819\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands.jpeg\" alt=\"\" width=\"800\" height=\"501\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands.jpeg 973w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-300x188.jpeg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-768x481.jpeg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-600x376.jpeg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-233x146.jpeg 233w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-50x31.jpeg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-120x75.jpeg 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><b>V\u00ec sao c\u1ea7n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u1ecd \u0111\u00e3 mua t\u1eeb b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. D\u1eef li\u1ec7u cho th\u1ea5y <\/span><span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i chi ti\u00eau trung b\u00ecnh nhi\u1ec1u h\u01a1n 67% so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi<\/span><span style=\"font-weight: 400;\"> .<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 trung th\u00e0nh v\u00e0 t\u00ecnh y\u00eau t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i t\u0103ng c\u01a1 h\u1ed9i h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u b\u1ea1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1edbi b\u1ea1n b\u00e8. Marketing truy\u1ec1n mi\u1ec7ng, ho\u1eb7c c\u00e1c khuy\u1ebfn ngh\u1ecb th\u00e2n thi\u1ec7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong b\u1eefa t\u1ed1i, l\u00e0 <\/span><span style=\"font-weight: 400;\">c\u00e1ch ph\u1ed5 <\/span><span style=\"font-weight: 400;\">b<\/span><span style=\"font-weight: 400;\">i\u1ebfn nh\u1ea5t<\/span><span style=\"font-weight: 400;\"> m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i chi ti\u1ec1n \u0111\u1ec3 \u0111i t\u00ecm nh\u1eefng ng\u01b0\u1eddi n\u00e0y. B\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ecba ch\u1ec9 email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd. B\u00e2y gi\u1edd, b\u1ea1n ch\u1ec9 c\u1ea7n t\u00ecm ra c\u00e1ch tham gia v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n<h2><b>C\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ednh t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng , tr\u01b0\u1edbc ti\u00ean h\u00e3y x\u00e1c \u0111\u1ecbnh kho\u1ea3ng th\u1eddi gian m\u00e0 b\u1ea1n \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng, m\u1ed9t qu\u00fd, m\u1ed9t n\u0103m). Sau \u0111\u00f3, ki\u1ec3m tra s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1ea1n c\u00f3 v\u00e0o \u0111\u1ea7u kho\u1ea3ng th\u1eddi gian, v\u00e0o cu\u1ed1i kho\u1ea3ng th\u1eddi gian v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau \u0111\u00f3, s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c sau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(kh\u00e1ch h\u00e0ng v\u00e0o cu\u1ed1i kho\u1ea3ng th\u1eddi gian &#8211; kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c trong kho\u1ea3ng th\u1eddi gian) \/ kh\u00e1ch h\u00e0ng khi b\u1eaft \u0111\u1ea7u kho\u1ea3ng th\u1eddi gian x 100%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n b\u1eaft \u0111\u1ea7u qu\u00fd v\u1edbi 100 kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea1n m\u1ea5t 10 kh\u00e1ch h\u00e0ng nh\u01b0ng ki\u1ebfm \u0111\u01b0\u1ee3c 20 kh\u00e1ch h\u00e0ng m\u1edbi, b\u1ea1n s\u1ebd k\u1ebft th\u00fac qu\u00fd v\u1edbi 110 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n = (110-20) \/ 100 x 100% = 90%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/span><span style=\"font-weight: 400;\">\u0111\u1ebfn m\u1ee9c trung b\u00ecnh 80% doanh thu \u0111\u1ebfn t\u1eeb ch\u1ec9 20% kh\u00e1ch h\u00e0ng<\/span><span style=\"font-weight: 400;\"> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t ho\u1eb7c nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng sau \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ROI l\u1edbn h\u01a1n cho c\u00f4ng vi\u1ec7c \u00edt h\u01a1n nhi\u1ec1u.<\/span><\/p>\n<h1><b>6 c\u00e1ch \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/b><\/h1>\n<h2><b>1. \u0110i\u1ec1u ch\u1ec9nh gi\u00e1<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e3 bao l\u00e2u r\u1ed3i doanh nghi\u1ec7p b\u1ea1n ch\u01b0a \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 s\u1ea3n ph\u1ea9m?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p t\u00ednh ph\u00ed qu\u00e1 \u00edt khi h\u1ecd ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t m\u1eb7t h\u00e0ng \u0111ang b\u00e1n r\u1ea5t t\u1ed1t, h\u00e3y ki\u1ec3m tra m\u1ee9c t\u0103ng gi\u00e1 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n, nh\u01b0ng th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c m\u1eb7t h\u00e0ng c\u01a1 b\u1ea3n nh\u01b0ng thi\u1ebft y\u1ebfu, nhu c\u1ea7u ti\u00eau d\u00f9ng cao.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu doanh s\u1ed1 gi\u1ea3m sau khi \u0111i\u1ec1u ch\u1ec9nh, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u b\u1ea1n \u0111\u00e3 \u0111\u1eb7t gi\u00e1 qu\u00e1 cao. Nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ng\u1ea1c nhi\u00ean b\u1edfi b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 bao nhi\u00eau m\u00e0 kh\u00f4ng th\u1ea5y doanh s\u1ed1 gi\u1ea3m.<\/span><\/p>\n<h2><b>2. T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng c\u1ee7a m\u1ed7i l\u1ea7n b\u00e1n<\/b><\/h2>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o m\u1ecdi kh\u00e1ch h\u00e0ng ki\u1ec3m tra v\u1edbi m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ch\u00e9o v\u00e0 b\u00e1n th\u00eam cho trang web v\u00e0 th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi mua h\u00e0ng trong m\u1ed9t c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf r\u1ea5t d\u1ec5 d\u00e0ng &#8211; b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan c\u1ea1nh nhau ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng kh\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u00fac \u0111\u1ea9y mua h\u00e0ng nhi\u1ec1u h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm m\u1ed9t m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 b\u1eaft m\u1eaft v\u1edbi vi\u1ec7c b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo Amazon, <\/span><span style=\"font-weight: 400;\">c\u00f3 t\u1edbi 35% doanh thu c\u1ee7a h\u1ecd<\/span><span style=\"font-weight: 400;\"> ch\u1ec9 \u0111\u01b0\u1ee3c quy cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ch\u00e9o c\u1ee7a h\u1ecd, bao g\u1ed3m c\u00e1c ph\u1ea7n &#8220;Th\u01b0\u1eddng xuy\u00ean mua c\u00f9ng nhau&#8221; v\u00e0 &#8220;Kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1eb7t h\u00e0ng n\u00e0y c\u0169ng \u0111\u00e3 mua&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c <\/span><span style=\"font-weight: 400;\">b\u00e1n <\/span><span style=\"font-weight: 400;\">th\u00eam v\u00e0 b\u00e1n ch\u00e9o s\u1ebd kh\u00e1c nhau cho m\u1ed7i doanh nghi\u1ec7p.<\/span><\/p>\n<h3><strong>T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u l\u1ecbch s\u1eed ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t n\u01a1i kh\u00e1 t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c b\u00e1n th\u00eam c\u1ee7a b\u1ea1n l\u00e0 t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu trong d\u1eef li\u1ec7u b\u00e1n h\u00e0ng trong qu\u00e1 kh\u1ee9.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u00f3 hai ho\u1eb7c nhi\u1ec1u m\u1eb7t h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua c\u00f9ng nhau?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0o b\u1ed5 sung cho nhau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean &#8211; v\u00ed d\u1ee5, m\u1ed9t \u0111\u00f4i t\u1ea5t \u0111i c\u00f9ng v\u1edbi \u0111\u00f4i gi\u00e0y m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang xem?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng m\u1eb7t h\u00e0ng n\u00e0o b\u1ea1n c\u00f3 c\u0169ng c\u00f3 trong c\u00e1c phi\u00ean b\u1ea3n \u0111\u1eaft h\u01a1n, gi\u00e0u t\u00ednh n\u0103ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng chi\u1ebfn thu\u1eadt n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n h\u01a1n; v\u00ed d\u1ee5: b\u1eb1ng c\u00e1ch cung c\u1ea5p v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed b\u1eb1ng c\u00e1ch \u0111\u1ea1t t\u1ed5ng s\u1ed1 gi\u1ecf h\u00e0ng ho\u1eb7c g\u00f3i qu\u00e0 cho nh\u1eefng kh\u00e1ch h\u00e0ng th\u00eam m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3 v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n ch\u1ea1y trong th\u1ef1c t\u1ebf: Artis Resistance cung c\u1ea5p v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed khi gi\u1ecf h\u00e0ng \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t m\u1ee9c gi\u00e1 nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xac-dinh-tung-buoc-trong-hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<h2><b>3. X\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 gi\u1eef v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t. V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1eady. Th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd. H\u00e3y cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quay l\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng <\/span><span style=\"font-weight: 400;\">ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><span style=\"font-weight: 400;\"> c\u1ee7a ri\u00eang b\u1ea1n nghe c\u00f3 v\u1ebb t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1u cung c\u1ea5p c\u00e1c \u1ee9ng d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 gi\u00fap qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch truy c\u1eadp v\u00e0o CRM c\u1ee7a b\u1ea1n v\u00e0 xem kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u nh\u1ea5t v\u1edbi b\u1ea1n m\u1ed7i th\u00e1ng ho\u1eb7c qu\u00fd. Sau \u0111\u00f3, g\u1eedi email cho 10% kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u m\u1ed9t \u0111\u1ec1 ngh\u1ecb m\u1ed7i th\u00e1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra nh\u1eefng \u01b0u \u0111\u00e3i n\u00e0o \u0111ang c\u1ed9ng h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0o, sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh ph\u1ea7n th\u01b0\u1edfng c\u1ee7a b\u1ea1n theo th\u1eddi gian. Cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd bi\u1ebft nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh \u0111\u1ed9ng v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1 \u0111o\u00e1n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng sau khi cung c\u1ea5p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n th\u01b0\u1edfng c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb m\u1ed9t l\u1eddi c\u1ea3m \u01a1n \u0111\u1ebfn v\u1eadn chuy\u1ec3n mi\u1ec5n ph\u00ed ho\u1eb7c gi\u1ea3m 10% cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham gia v\u1edbi b\u1ea1n trong m\u1ed9t th\u1eddi gian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi b\u1ea1n thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam h\u1ec7 th\u1ed1ng \u0111i\u1ec3m, cho ph\u00e9p kh\u00e1ch h\u00e0ng ki\u1ebfm \u0111i\u1ec3m cho c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<h3><strong>M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">L\u1ea5y v\u00ed d\u1ee5 Shop4 Vit vitamin<\/span><span style=\"font-weight: 400;\">, m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n m\u1ed9t lo\u1ea1t c\u00e1c ch\u1ea5t b\u1ed5 sung trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh cao.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, th\u1ecb tr\u01b0\u1eddng b\u1ed5 sung r\u1ea5t c\u1ea1nh tranh, \u0111\u1ebfn n\u1ed7i c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi n\u1ed5i b\u1eaft \u0111\u1ea7u b\u00e1n vitamin v\u1edbi chi ph\u00ed \u0111\u1ec3 \u0111\u00e1nh c\u1eafp kinh doanh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh l\u1eadp h\u01a1n. Ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a Shop4Vit vitamin \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng, \u0111\u1ec3 gi\u1eef cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh g\u1eafn b\u00f3 v\u00e0 trung th\u00e0nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y d\u1ef1a tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01a1n gi\u1ea3n nh\u01b0ng h\u00e0o ph\u00f3ng, th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng ho\u00e0n l\u1ea1i ti\u1ec1n t\u1eeb 10 &#8211; 15% cho m\u1ed7i l\u1ea7n mua. V\u00e0 k\u1ec3 t\u1eeb khi ra m\u1eaft ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng l\u1eb7p l\u1ea1i c\u1ee7a Shop4Vit Vitamin \u0111\u00e3 t\u0103ng 265% t\u1eeb $ 21,441 l\u00ean g\u1ea7n $ 57.000 m\u1ed7i n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ea7n nh\u1edb khi th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 gi\u1eef cho n\u00f3 \u0111\u01a1n gi\u1ea3n. Gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng hi\u1ec3u nh\u1eefng b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ki\u1ebfm ph\u1ea7n th\u01b0\u1edfng v\u00e0 gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng ph\u1ea7n th\u01b0\u1edfng \u0111\u00f3. N\u1ebfu n\u00f3 kh\u00f4ng d\u1ec5 hi\u1ec3u, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng \u0111\u0103ng k\u00fd ho\u1eb7c c\u00f3 c\u00e1c h\u00e0nh \u0111\u1ed9ng xung quanh.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/digital-customer-insights-tai-sao-lai-can\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital customer insight l\u00e0 g\u00ec \u2013 T\u1ea1i sao l\u1ea1i c\u1ea7n?<\/a><\/strong><\/p>\n<h2><b>4. C\u00e1 nh\u00e2n h\u00f3a h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00e1ch kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e0 th\u00f4ng qua <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-su-mau-thuan-giua-nguoi-tieu-dung-trai-nghiem-ca-nhan-hoa-va-bao-mat-du-lieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<\/a> mua s\u1eafm c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t v\u00e0i v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>N\u00f3i xin ch\u00e0o<\/b><span style=\"font-weight: 400;\">: Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n khi h\u1ecd truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 nh\u1ecf cho l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. S\u1eed d\u1ee5ng m\u1ed9t bi\u1ec3u m\u1eabu \u0111\u1ec3 thu th\u1eadp t\u00ean, \u0111\u1ecba ch\u1ec9 email, ng\u00e0y sinh c\u1ee7a h\u1ecd v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. L\u1ea7n sau khi h\u1ecd quay l\u1ea1i trang web c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb &#8220;Ch\u00e0o m\u1eebng tr\u1edf l\u1ea1i, (T\u00ean)&#8221; tr\u00ean gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd ho\u1eb7c t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb lo\u1ea1i ti\u1ec1n ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean v\u1ecb tr\u00ed c\u1ee7a h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Gi\u00e1m s\u00e1t s\u1edf th\u00edch:<\/b><span style=\"font-weight: 400;\"> L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch truy c\u1eadp n\u00e0y? C\u00f3 ph\u1ea3i h\u1ecd \u0111ang xem m\u1ed9t ph\u1ea7n n\u1ed9i dung ho\u1eb7c m\u1ed9t qu\u1ea3ng c\u00e1o d\u1eabn h\u1ecd \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n? H\u1ecd c\u00f3 th\u01b0\u1eddng xuy\u00ean xem m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh? Th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n vi\u1ebft, thi\u1ebft k\u1ebf v\u00e0 \u0111\u1eb7t qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng cho t\u1eebng ph\u00e2n kh\u00fac.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Thay \u0111\u1ed5i n\u00f3: <\/b><span style=\"font-weight: 400;\">\u00a0M\u1edf r\u1ed9ng tr\u00ean m\u1eb9o tr\u01b0\u1edbc b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m trang web cho kh\u00e1ch h\u00e0ng m\u1ed7i khi h\u1ecd quay l\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 thay \u0111\u1ed5i tin nh\u1eafn tr\u00ean trang ho\u1eb7c t\u1ea1o trang b\u00e1n h\u00e0ng ho\u1eb7c trang \u0111\u00edch t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u1ee7a h\u1ecd.<br \/>\n<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-5412 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer.jpg\" alt=\"\" width=\"800\" height=\"443\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer.jpg 931w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer-300x166.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer-768x426.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer-600x333.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/TechnologyCustomer-135x75.jpg 135w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/443;\" \/><\/a><\/span><\/li>\n<\/ul>\n<h2><b>5. Cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd \u0111\u1ecbnh k\u1ef3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ed1 suy ngh\u0129 <\/span><i><span style=\"font-weight: 400;\">b\u00ean trong<\/span><\/i><span style=\"font-weight: 400;\"> h\u1ed9p (\u0111\u0103ng k\u00fd). M\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd th\u00e0nh c\u00f4ng \u0111\u00e1ng ng\u1ea1c nhi\u00ean nh\u1ea5t \u0111\u00e3 t\u00ecm th\u1ea5y ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch ph\u1ee5c v\u1ee5 nhu c\u1ea7u thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n b\u1eb1ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd (v\u00ed d\u1ee5: ngh\u1ec7 thu\u1eadt), h\u00e3y xem x\u00e9t vi\u1ec7c b\u00e1n c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung nh\u01b0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ho\u1eb7c b\u1ea3o hi\u1ec3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 thi\u1ebft l\u1eadp d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh, h\u00e3y t\u00ecm ki\u1ebfm c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng c\u1ee7a nh\u00e0 cung c\u1ea5p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00edch, gi\u00fap b\u1ea1n thanh to\u00e1n t\u1ef1 \u0111\u1ed9ng v\u00e0 \u0111\u01a1n h\u00e0ng d\u1ec5 d\u00e0ng theo k\u1ecbp.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-nghien-cuu-hanh-vi-nguoi-tieu-dung\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/a><\/strong><\/p>\n<h2><b>6. G\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 kh\u1ea3 n\u0103ng l\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o v\u00e0 email \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng n\u00ean ho\u1ea1t \u0111\u1ed9ng li\u00ean k\u1ebft \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n &#8211; v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing nhi\u1ec1u l\u1edbp cho b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi kh\u00e1ch h\u00e0ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean, h\u00e3y y\u00eau c\u1ea7u h\u1ecd ch\u1ecdn tham gia v\u00e0o danh s\u00e1ch c\u1ee7a b\u1ea1n. N\u1ebfu h\u1ecd v\u1eabn ch\u01b0a \u0111\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n, h\u00e3y g\u1eedi cho h\u1ecd m\u1ed9t lo\u1ea1t gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf r\u01a1i ho\u1eb7c email &#8220;ch\u00fang t\u00f4i nh\u1edb b\u1ea1n&#8221; \u0111\u1ec3 h\u1ecd quay l\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi kh\u00e1ch truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i qu\u1ea3ng c\u00e1o Facebook cho h\u1ecd b\u1eb1ng c\u00e1ch c\u00e0i \u0111\u1eb7t <\/span><span style=\"font-weight: 400;\">pixel Facebook<\/span><span style=\"font-weight: 400;\"> tr\u00ean trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y theo d\u00f5i kh\u00e1ch truy c\u1eadp v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o theo th\u1eddi gian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ed9 ba marketing n\u00e0y cho ph\u00e9p b\u1ea1n gi\u00e1m s\u00e1t h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch truy c\u1eadp khi h\u1ecd di chuy\u1ec3n gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111i\u1ec1u g\u00ec truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u1ecd truy c\u1eadp trang web c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u n\u00e0y cho ph\u00e9p b\u1ea1n t\u1eadp trung v\u00e0o s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng theo th\u1eddi gian \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m tr\u00ean n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p, cu\u1ed1i c\u00f9ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1edf l\u1ea1i nhi\u1ec1u h\u01a1n.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-tim-hieu-khach-hang-danh-cho-doanh-nghiep-vua-va-nho\/\">C\u00e1ch th\u1ee9c t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, \u00edt v\u1ed1n<\/a><\/span><\/strong><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: Tracey Wallace<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec1u kh\u00f4ng d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c. Chi ph\u00ed v\u00e0 th\u1eddi gian b\u1ea1n b\u1ecf ra \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 r\u1ea5t l\u1edbn. V\u1eady th\u00ec t\u1ea1i sao kh\u00f4ng c\u1ed1 g\u1eafng gi\u1eef ch\u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u01a1n l\u00e0 ph\u1ea3i l\u1eb7p l\u1ea1i c\u1ea3 m\u1ed9t quy tr\u00ecnh t\u1eeb khi b\u1ea1n [&hellip;]<\/p>","protected":false},"author":17,"featured_media":10184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[651,660],"class_list":["post-10177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-nghien-cuu-thi-truong-tag","tag-smes",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10177"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10177\/revisions"}],"predecessor-version":[{"id":10185,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10177\/revisions\/10185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10184"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}