{"id":10139,"date":"2020-02-10T10:21:10","date_gmt":"2020-02-10T03:21:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10139"},"modified":"2020-02-10T10:21:10","modified_gmt":"2020-02-10T03:21:10","slug":"6-ky-nang-digital-marketer-phai-thanh-thao-trong-tuong-lai","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/6-ky-nang-digital-marketer-phai-thanh-thao-trong-tuong-lai\/","title":{"rendered":"6 k\u1ef9 n\u0103ng Digital Marketer ph\u1ea3i th\u00e0nh th\u1ea1o trong t\u01b0\u01a1ng lai"},"content":{"rendered":"

C\u00e1c nguy\u00ean t\u1eafc marketing c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 v\u1eabn gi\u1eef nguy\u00ean nh\u01b0ng c\u00e1c c\u00f4ng c\u1ee5 b\u1ea1n s\u1eed d\u1ee5ng trong marketing s\u1ebd kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i. Do v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c nh\u1eefng k\u1ef9 n\u0103ng Marketing c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Chu\u1ea9n b\u1ecb cho m\u1ed9t c\u00f4ng vi\u1ec7c trong th\u1ebf gi\u1edbi marketing trong t\u01b0\u01a1ng lai s\u1ebd kh\u00e1c r\u1ea5t nhi\u1ec1u so v\u1edbi h\u00f4m nay. M\u1eb7c d\u00f9 c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 marketing c\u00f3 th\u1ec3 gi\u1ed1ng nhau, c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n t\u00edch, t\u1ea1o v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t.<\/span><\/p>\n

90% c\u00e1c marketer n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng t\u1ed1t. N\u00f3i c\u00e1ch kh\u00e1c, c\u00f3 m\u1ed9t kho\u1ea3ng c\u00e1ch l\u1edbn v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft v\u00e0 nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 bi\u1ebft. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao 41% gi\u00e1m \u0111\u1ed1c marketing v\u00e0 qu\u1ea3ng c\u00e1o n\u00f3i r\u1eb1ng h\u1ecd \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c chuy\u00ean gia l\u00e0nh ngh\u1ec1.<\/span><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c marketer tr\u1ebb!<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 trong s\u1ed1 c\u00e1c k\u1ef9 n\u0103ng m\u1edbi nh\u01b0ng b\u1ea1n c\u1ea7n ph\u1ea3i th\u00e0nh th\u1ea1o \u0111\u1ec3 s\u1eb5n s\u00e0ng trong digital marketing.<\/span><\/p>\n

1. Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 r\u00fat ra insights<\/strong><\/h1>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a digital marketing<\/a> \u0111\u00e3 t\u1ea1o ra l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00f4 t\u1eadn. Gi\u1edd \u0111\u00e2y, c\u00e1c marketer c\u00f3 nhi\u1ec1u quy\u1ec1n truy c\u1eadp h\u01a1n v\u00e0o c\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch \u0111ang th\u1ef1c hi\u1ec7n v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 n\u00e0y, ng\u00e0y mai c\u00e1c digital marketer s\u1ebd c\u1ea7n ph\u1ea3i th\u00e0nh th\u1ea1o k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/p>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u digital marketing v\u01b0\u1ee3t xa ch\u1ec9 ph\u00e2n t\u00edch trang web v\u00e0 <\/span>website performance. <\/span>Trong t\u01b0\u01a1ng lai, c\u00e1c marketer s\u1ebd c\u1ea7n ph\u1ea3i th\u00e0nh th\u1ea1o trong c\u00e1ch \u0111\u1ecbnh h\u00ecnh d\u1eef li\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 k\u00eanh. H\u1ecd s\u1ebd c\u1ea7n th\u00e0nh th\u1ea1o m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 bao g\u1ed3m Google Analytics, Google Ads, Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Facebook v\u00e0 c\u00e1c trao \u0111\u1ed5i qu\u1ea3ng c\u00e1o kh\u00e1c nhau.\u00a0<\/span><\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1ed5 sung, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i th\u00e0nh th\u1ea1o Excel v\u00e0 SQL \u0111\u1ec3 ch\u1ea1y c\u00e1c truy v\u1ea5n \u0111\u1ed1i v\u1edbi d\u1eef li\u1ec7u v\u00e0 kh\u00e1m ph\u00e1 insights.<\/span><\/p>\n

S\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y, c\u00e1c digital marketer c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u insights v\u1ec1 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 xem nh\u1eefng chi\u1ebfn d\u1ecbch n\u00e0o \u0111ang l\u00e0m m\u1ea5t \u0111i kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0o kh\u00f4ng mang l\u1ea1i ROI.<\/span><\/p>\n

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Marketer s\u1ebd c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 nh\u1eadn ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh. M\u1ea5t kh\u00e1 l\u00e2u \u0111\u1ec3 marketer th\u00e0nh th\u1ea1o vi\u1ec7c s\u1eafp x\u1ebfp d\u1eef li\u1ec7u – kh\u1ea3 n\u0103ng l\u1ea5y d\u1eef li\u1ec7u th\u00f4 v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh. B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1edbi d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

C\u00e1c nh\u00e0 ph\u00e2n t\u00edch marketing s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng, bao g\u1ed3m c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 s\u1ed1 m\u00e0 ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 \u0111\u1eb7t h\u00e0ng. D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh, bao g\u1ed3m c\u00e1c t\u00f9y ch\u1ecdn ch\u1ee7 quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 ph\u1ea3n h\u1ed3i kh\u1ea3o s\u00e1t, nh\u1eadn x\u00e9t blog ho\u1eb7c nh\u1eadn x\u00e9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

>>> Xem th\u00eam: C\u00e1c ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n

2. K\u1ef9 n\u0103ng t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/strong><\/h1>\n

Ch\u1ea1y nhi\u1ec1u chi\u1ebfn d\u1ecbch digital c\u00f3 th\u1ec3 khi\u1ebfn cho vi\u1ec7c qu\u1ea3n l\u00fd tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. X\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch marketing \u0111a k\u00eanh bao g\u1ed3m c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c nhau v\u00e0 c\u00e1c ph\u00e9p \u0111o kh\u00e1c nhau d\u1eabn \u0111\u1ebfn c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn.<\/span><\/p>\n

K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n l\u00e0 vi\u1ec7c ch\u1ec9 \u0111\u1ea1o c\u00e1c nh\u00f3m n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 ph\u00e2n ph\u1ed1i. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt, nh\u01b0ng c\u0169ng ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng chia c\u00e1c d\u1ef1 \u00e1n ph\u1ee9c t\u1ea1p th\u00e0nh c\u00e1c b\u01b0\u1edbc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. N\u00f3 \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng, th\u00fac \u0111\u1ea9y c\u00e1c nh\u00f3m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch.<\/span><\/p>\n

Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n digital marketing l\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh c\u00f4ng vi\u1ec7c. B\u1ea1n n\u00ean th\u00e0nh th\u1ea1o v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Trello, Basecamp ho\u1eb7c Wrike. B\u1ea1n s\u1ebd c\u1ea7n kinh nghi\u1ec7m v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n nhanh v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS).<\/span><\/p>\n

3. Ki\u1ebfn th\u1ee9c v\u1ec1 t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong><\/h1>\n

N\u00f3 cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing v\u00e0 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng quy tr\u00ecnh c\u00f4ng vi\u1ec7c. Nh\u1eefng n\u1ed7 l\u1ef1c marketing tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh nhanh ch\u00f3ng \u0111\u1ec3 g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau t\u1ea1i c\u00e1c \u0111i\u1ec3m kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing (<\/span>Marketing automation)<\/strong><\/a> \u0111\u00e3 cho ph\u00e9p nh\u1eafn tin ch\u00ednh x\u00e1c h\u01a1n v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi h\u1ea7u h\u1ebft c\u00e1c b\u1ed9 ph\u1eadn marketing \u1edf c\u00f4ng ty l\u1edbn. Kho\u1ea3ng 67% c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o marketing hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing. 21% kh\u00e1c n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng h\u00f3a trong v\u00f2ng hai n\u0103m t\u1edbi.<\/span><\/p>\n

Vi\u1ec7c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap nh\u00f3m ho\u00e0n th\u00e0nh nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n v\u00e0 c\u0169ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. C\u00e1c marketer ng\u00e0y mai n\u00ean hi\u1ec3u c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung c\u1ea7n thi\u1ebft. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y \u0111ang th\u00fac \u0111\u1ea9y c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1eb1m cung c\u1ea5p kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n th\u00f4ng qua th\u1eed nghi\u1ec7m v\u00e0 ph\u00e2n t\u00edch li\u00ean t\u1ee5c.<\/span><\/p>\n

4. SEO t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i\u00a0<\/strong><\/h1>\n

\u0110\u1ebfn n\u0103m 2020, 30% t\u00ecm ki\u1ebfm s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u00e0 kh\u00f4ng c\u1ea7n m\u00e0n h\u00ecnh, theo c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u Gartner. V\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng nhanh ch\u00f3ng loa th\u00f4ng minh trong nh\u00e0 v\u00e0 c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 gi\u1ecdng n\u00f3i, chi\u1ebfn l\u01b0\u1ee3c SEO \u0111ang thay \u0111\u1ed5i.<\/span><\/p>\n

T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i kh\u00f4ng ch\u1ec9 tr\u1ea3 l\u1ea1i li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang web. N\u00f3 t\u00ecm c\u00e1ch cung c\u1ea5p c\u00e1c \u0111o\u1ea1n th\u00f4ng tin tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp truy v\u1ea5n. Trong m\u1ed9t th\u1ebf gi\u1edbi t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 t\u1eeb kh\u00f3a v\u00e0 li\u00ean k\u1ebft ng\u01b0\u1ee3c, n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o theo c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm xem l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/span><\/p>\n

V\u1edbi kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o \u0111i\u1ec7n tho\u1ea1i, loa, thi\u1ebft b\u1ecb, ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn, chuy\u00ean m\u00f4n v\u1edbi SEO t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i s\u1ebd l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng quan tr\u1ecdng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

>>> Xem th\u00eam: 5 xu h\u01b0\u1edbng marketer c\u1ea7n bi\u1ebft cho 2020<\/a><\/strong><\/p>\n

5. K\u1ef9 n\u0103ng UX v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h1>\n

Marketing kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng mua h\u00e0ng. B\u00e2y gi\u1edd n\u00f3 bao g\u1ed3m c\u00e1c tr\u1ea3i nghi\u1ec7m ti\u1ebfp t\u1ee5c sau khi b\u00e1n h\u00e0ng bao g\u1ed3m c\u1ea3 th\u00f4ng tin li\u00ean l\u1ea1c, v\u00e0 th\u1eadm ch\u00ed t\u0103ng gi\u00e1. B\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y ti\u1ebfp t\u1ee5c n\u1ed7 l\u1ef1c \u0111\u1ec3 gi\u1eef v\u00e0 n\u00e2ng cao kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, c\u00e1c marketer ph\u1ea3i hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p nh\u1eefng suy ngh\u0129 xung quanh UX v\u00e0 CX t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

C\u00e1c marketer c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 kh\u00e1ch h\u00e0ng, mong mu\u1ed1n, nhu c\u1ea7u v\u00e0 pain points c\u1ee7a h\u1ecd. Sau \u0111\u00f3, h\u1ecd s\u1ebd x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7, t\u1eeb nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua tu\u1ed5i th\u1ecd kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u1ea1n c\u0169ng n\u00ean xem x\u00e9t l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tham gia th\u00f4ng qua c\u00e1c b\u1ea3n tin ho\u1eb7c chi\u1ebfn d\u1ecbch nh\u1ecf. Cu\u1ed1i c\u00f9ng, h\u1ecd n\u00ean ti\u1ebfp t\u1ee5c nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng c\u0169 v\u1ec1 l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. Th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c t\u00e0i li\u1ec7u marketing \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"\"<\/a><\/p>\n

6. Ki\u1ebfn th\u1ee9c social media n\u00e2ng cao<\/strong><\/h1>\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u t\u1ed5 ch\u1ee9c social media (ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 doanh s\u1ed1. V\u1edbi h\u01a1n 69% ng\u01b0\u1eddi l\u1edbn tr\u00ean Facebook, r\u00f5 r\u00e0ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111ang d\u00e0nh th\u1eddi gian cho c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

Trong t\u01b0\u01a1ng lai, c\u00e1c marketer c\u1ea7n l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 th\u1ec9nh tho\u1ea3ng \u0111\u0103ng l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n hi\u1ec3u qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, chatbot v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng h\u1ea5p d\u1eabn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u1edbi h\u00e0ng tr\u0103m t\u00f9y ch\u1ecdn cho c\u00e1c v\u1ecb tr\u00ed.<\/span><\/p>\n

C\u00e1c marketer c\u1ea7n nghi\u00ean c\u1ee9u xem audiences c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u, v\u00e0 lo\u1ea1i h\u00ecnh s\u00e1ng t\u1ea1o n\u00e0o s\u1ebd h\u1ea5p d\u1eabn h\u1ecd nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n t\u1ea1o n\u1ed9i dung \u1edf nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau nh\u01b0 h\u00ecnh \u1ea3nh v\u00e0 video v\u00e0 c\u00f3 th\u1ec3 c\u1eaft qu\u1ea3ng c\u00e1o \u0111\u00f3 th\u00e0nh c\u00e1c k\u00edch c\u1ee1 kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u x\u00e3 h\u1ed9i kh\u00e1c nhau. Cu\u1ed1i c\u00f9ng, c\u00e1c marketer c\u1ea7n d\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i \u0111ang mang l\u1ea1i ROI l\u1edbn.<\/span><\/p>\n

Ngo\u00e0i ra, c\u00e1c marketer c\u0169ng c\u1ea7n ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi n\u1ed5i nh\u01b0 Tik Tok, SnapChat v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. X\u00e3 h\u1ed9i l\u00e0 m\u1ed9t kh\u00f4ng gian lu\u00f4n ph\u00e1t tri\u1ec3n \u0111\u00f2i h\u1ecfi ph\u1ea3i hi\u1ec3u c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t \u0111\u1ed3ng th\u1eddi th\u1eed nghi\u1ec7m c\u00e1c c\u00e1ch m\u1edbi \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin. C\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng chi\u1ebfn d\u1ecbch x\u00e3 h\u1ed9i n\u00e0o th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.<\/span><\/p>\n

>>> Xem th\u00eam: Xu h\u01b0\u1edbng Social Media 2020<\/strong><\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a marketing s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u v\u00e0 m\u1edf r\u1ed9ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng. C\u00e1c digital marketer s\u1ebd c\u1ea7n ti\u1ebfp t\u1ee5c s\u00e1ng t\u1ea1o trong n\u1ed9i dung s\u1ea3n xu\u1ea5t, nh\u01b0ng c\u0169ng c\u1ea7n \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i n\u1ed7 l\u1ef1c marketing.<\/span><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

C\u00e1c nguy\u00ean t\u1eafc marketing c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 v\u1eabn gi\u1eef nguy\u00ean nh\u01b0ng c\u00e1c c\u00f4ng c\u1ee5 b\u1ea1n s\u1eed d\u1ee5ng trong marketing s\u1ebd kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i. Do v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ee9ng minh \u0111\u01b0\u1ee3c nh\u1eefng k\u1ef9 n\u0103ng Marketing c\u1ee7a m\u00ecnh. Chu\u1ea9n b\u1ecb cho m\u1ed9t c\u00f4ng vi\u1ec7c trong th\u1ebf gi\u1edbi marketing trong t\u01b0\u01a1ng lai s\u1ebd kh\u00e1c r\u1ea5t […]<\/p>","protected":false},"author":17,"featured_media":10154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[655],"class_list":["post-10139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10139"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10139\/revisions"}],"predecessor-version":[{"id":10155,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10139\/revisions\/10155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10154"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}