{"id":10116,"date":"2020-02-10T10:58:19","date_gmt":"2020-02-10T03:58:19","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10116"},"modified":"2021-05-17T14:51:39","modified_gmt":"2021-05-17T07:51:39","slug":"cach-tham-nhap-thi-truong-moi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\">M\u1ed9t c\u00f4ng ty mu\u1ed1n bi\u1ebft c\u00e1ch <strong>th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/strong>, \u0111i\u1ec1u c\u1ea7n thi\u1ebft nh\u1ea5t l\u00e0 ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng. M\u1ed9t k\u1ebf ho\u1ea1ch l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c khi b\u1ea1n mu\u1ed1n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi, hay b\u1eaft \u0111\u1ea7u bu\u00f4n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi,&#8230;<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. H\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u1ea5y b\u1eb1ng c\u00e1c c\u00e2u h\u1ecfi what, when, why, who, how. B\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng c\u1ea7n c\u00e1c hi\u1ec3u bi\u1ebft li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng c\u00e1c nhi\u1ec1u c\u00e0ng t\u1ed1t.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c t\u1ed1t h\u01a1n, h\u00e3y tham kh\u1ea3o <strong>chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/strong> chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p style=\"text-align: justify;\">Nh\u01b0ng c\u00f3 m\u1ed9t \u0111i\u1ec1u c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 tr\u01b0\u1edbc ti\u00ean, th\u1ecb tr\u01b0\u1eddng ch\u00fang t\u00f4i n\u00f3i \u0111\u1ebfn \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng. Th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Ch\u00fang t\u00f4i kh\u00f4ng n\u00f3i \u0111\u1ebfn \u0111\u1ecba l\u00fd, v\u00f9ng l\u00e3nh th\u1ed5, m\u00e0 n\u00f3i \u0111\u1ebfn con ng\u01b0\u1eddi, nh\u1eefng ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h2 style=\"text-align: justify;\">C\u00e1c lo\u1ea1i th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h2>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p mu\u1ed1n th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi chia l\u00e0m hai lo\u1ea1i. Tuy v\u1eady, v\u1eabn c\u1ea7n thi\u1ebft ph\u1ea3i xem x\u00e9t \u0111\u1ebfn t\u1ea5t c\u00e1c b\u01b0\u1edbc x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn sau \u0111\u00f3.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10143\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/tham-nhap-thi-truong.jpg\" alt=\"C\u00e1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng\" width=\"640\" height=\"442\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/tham-nhap-thi-truong.jpg 640w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/tham-nhap-thi-truong-300x207.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/tham-nhap-thi-truong-211x146.jpg 211w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/tham-nhap-thi-truong-50x35.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/tham-nhap-thi-truong-109x75.jpg 109w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3 style=\"text-align: justify;\">1- S\u1ea3n ph\u1ea9m m\u1edbi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a. \u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u th\u1ecb tr\u01b0\u1eddng. Quan tr\u1ecdng h\u01a1n, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 mang \u0111\u1ebf gi\u00e1 tr\u1ecb cho th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">M\u1edf r\u1ed9ng kinh doanh sang th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1ea1nh m\u1ebd \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i.<\/p>\n<h3 style=\"text-align: justify;\">2- S\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h3>\n<p style=\"text-align: justify;\">C\u1ea7n hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng, l\u1ee3i th\u1ebf c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi m\u1ecdi gi\u1ea3i ph\u00e1p kinh doanh m\u1edbi, s\u1ebd c\u00f3 nh\u1eefng r\u1ee7i ro li\u00ean quan \u0111\u1ebfn n\u00f3, v\u00e0 b\u1ea5t c\u1ee9 \u0111\u1ed9ng th\u00e1i n\u00e0o t\u1eeb b\u00ean ngo\u00e0i c\u0169ng c\u00f3 th\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 r\u1ed1i tung. M\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi s\u1ebd kh\u00f4ng \u00eam \u00e1i, d\u1ec5 ch\u1ecbu, s\u1ebd c\u0169ng c\u00f3 nh\u1eefng doanh nghi\u1ec7p kh\u00e1c x\u00e2m nh\u1eadp v\u00e0o, v\u00e0 c\u00f3 nh\u1eefng nguy hi\u1ec3m lu\u00f4n r\u00ecnh r\u1eadp.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea9n th\u1eadn v\u00e0 l\u1eadp ra <a title=\"K\u1ebf ho\u1ea1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng cho m\u1ecdi doanh nghi\u1ec7p \u2013 G\u1ee3i \u00fd k\u1ebf ho\u1ea1ch m\u1eabu PDF\" href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-dua-san-pham-moi-ra-thi-truong\/#Trien_khai_dua_san_pham_ra_thi_truong\" target=\"_blank\" rel=\"noopener\">k\u1ebf ho\u1ea1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng.<\/a><\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam\" href=\"https:\/\/dtmconsulting.vn\/en\/xac-dinh-diem-khac-biet-va-loi-the-canh-tranh-trong-dinh-vi-thuong-hieu-cho-cac-doanh-nghiep-tai-viet-nam\/#Cach_dua_san_pham_vao_thi_truong\" target=\"_blank\" rel=\"noopener\">C\u00e1ch x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh cho s\u1ea3n ph\u1ea9m<\/a><\/p>\n<h2 style=\"text-align: justify;\">Chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/h2>\n<p style=\"text-align: justify;\">\u1ede \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f9ng xem x\u00e9t c\u00e1ch ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00f4ng qua m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10144 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi\" width=\"600\" height=\"400\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-113x75.jpg 113w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/p>\n<h3 style=\"text-align: justify;\">1-Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/h3>\n<p style=\"text-align: justify;\">B\u1ea1n c\u1ea7n ph\u1ea3i ch\u1eafc ch\u1eafn v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00e1c (<a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>nguy\u00ean t\u1eafc SMART<\/strong><\/a>), bao g\u1ed3m c\u1ea3 m\u1ee9c \u0111\u1ed9 giao d\u1ecbch m\u00e0 b\u1ea1n cho l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c. C\u00e1c m\u1ee5c ti\u00eau n\u00e0y gi\u00fap cho b\u1ea1n theo d\u00f5i v\u00e0 x\u00e1c nh\u1eadn r\u1eb1ng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7.<\/p>\n<h3 style=\"text-align: justify;\">2-Ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n<p style=\"text-align: justify;\">Vi\u1ec7c n\u00e0y nghe c\u00f3 v\u1ebb nh\u1eb9 nh\u00e0ng va \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng khi b\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho ai \u0111\u00f3, th\u1eadt kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn ra h\u1ebft nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-phan-tich-tiem-nang-thi-truong-va-xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00e1ch ph\u00e2n t\u00edch ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/p>\n<h3 style=\"text-align: justify;\">3-Ch\u1ecdn \u0111\u1ed1i t\u00e1c hi\u1ec7u qu\u1ea3<\/h3>\n<p style=\"text-align: justify;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, vi\u1ec7c t\u00ecm \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t quan tr\u1ecdng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c m\u1ea1nh m\u1ebd, ho\u1eb7c l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/p>\n<h3 style=\"text-align: justify;\">4-Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n<ul style=\"text-align: justify;\">\n<li>\u0110\u1ec3 ki\u1ec3m tra nhu c\u1ea7u cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c \u0111\u1ed5i m\u1edbi kh\u00e1c nhau<\/li>\n<li>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>\u0110\u1ec3 c\u1eadp nh\u1eadt v\u00e0 m\u1edf r\u1ed9ng kinh doanh<\/li>\n<li>\u0110\u1ec3 t\u0103ng l\u1ee3i \u00edch c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/li>\n<li>\u0110\u1ec3 duy tr\u00ec v\u00f2ng l\u1eb7p ch\u1eb7t ch\u1ebd v\u1ec1 xu h\u01b0\u1edbng marketing v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>DTM Consulting<\/strong> hi\u1ec7n \u0111ang cung c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5<strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">h\u1ed7 tr\u1ee3 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> cho Startups v\u00e0 SMEs v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p, c\u00e1 bi\u1ec7t h\u00f3a cho t\u1eebng doanh nghi\u1ec7p. <strong>Ch\u1ec9 t\u1eeb 20 TRI\u1ec6U<\/strong>, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o c\u00e1o chi ti\u1ebft, ri\u00eang bi\u1ec7t theo m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u. <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CONTACT<\/strong> <\/a>\u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n.<\/p>\n<h3 style=\"text-align: justify;\">5-L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2m nh\u1eadp<\/h3>\n<p style=\"text-align: justify;\">Khi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a n\u00f3, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u01b0u ti\u00ean c\u00e1c th\u1ec9 tr\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam v\u1ec1 <a title=\"Market size \u2013 Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? C\u00e1ch t\u00ednh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng\" href=\"https:\/\/dtmconsulting.vn\/en\/market-size-quy-mo-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n<h3 style=\"text-align: justify;\">6-X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng (Persona)<\/h3>\n<p style=\"text-align: justify;\">B\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft m\u00ecnh s\u1ebd b\u00e1n h\u00e0ng cho ai. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u trong c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n<p style=\"text-align: justify;\">Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 ngh\u0129 \u00edt h\u01a1n v\u1ec1 marketing trong khi \u0111\u1ea9y m\u1ea1nh v\u1ec1 c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. T\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o b\u1ea1n b\u00e1n h\u00e0ng cho h\u1ecd. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>&gt;&gt;&gt; T\u00ecm hi\u1ec3u th\u00eam v\u1ec1: <a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng &#8211; Persona l\u00e0 g\u00ec?<\/a><\/p>\n<h3 style=\"text-align: justify;\">7-Hi\u1ec3u c\u00e1c th\u00e1ch th\u1ee9c t\u01b0\u01a1ng lai c\u1ea7n ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 \u0111\u1ed9 c\u1ea1nh tranh cao, logistics, nh\u00e2n s\u1ef1,&#8230;<\/p>\n<h3 style=\"text-align: justify;\">8-Hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, x\u00e3 h\u1ed9i<\/h3>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng ra n\u01b0\u1edbc ngo\u00e0i. B\u1edfi v\u00ec c\u00e1c qu\u1ed1c gia kh\u00e1c nhau kh\u00f4ng ch\u1ec9 v\u1ec1 ng\u00f4n ng\u1eef m\u00e0 c\u00f2n v\u1ec1 v\u0103n h\u00f3a, x\u00e3 h\u1ed9i. \u0110\u1eb7c bi\u1ec7t l\u00e0 t\u00f4n gi\u00e1o.<\/p>\n<h3 style=\"text-align: justify;\">9-X\u00e1c nh\u1eadn s\u1ea3n ph\u1ea9m<\/h3>\n<p style=\"text-align: justify;\">X\u00e1c th\u1ef1c r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"text-align: justify;\">10-X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n<p style=\"text-align: justify;\">T\u1ea1i sao ai \u0111\u00f3 mua h\u00e0ng c\u1ee7a b\u1ea1n ho\u1eb7c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/p>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u g\u00ec khi\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n trong khi c\u00f3 v\u00f4 v\u00e0n l\u1ef1a ch\u1ecdn ngo\u00e0i kia? \u0110i\u1ec1u g\u00ec khi\u1ebfn cho d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n nh\u1eefng th\u1ee9 ngo\u00e0i kia?<\/p>\n<p style=\"text-align: justify;\">Ch\u00eca kh\u00f3a ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 th\u1ee9 khi\u1ebfn cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\">11-X\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m<\/h3>\n<p style=\"text-align: justify;\">X\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 h\u01a1n l\u00e0 ch\u1ec9 quan t\u00e2m t\u1edbi chi ph\u00ed b\u1ea1n b\u1ecf ra cho t\u1edbi khi b\u00e1n n\u00f3. \u0110\u1ecbnh gi\u00e1 b\u00e1n c\u0169ng c\u1ea7n ph\u1ea3i tu\u00e2n theo chi\u1ebfn l\u01b0\u1ee3c, c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u00eau bi\u1ec3u nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng,&#8230;<\/p>\n<h3 style=\"text-align: justify;\">12-Hi\u1ec3u c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p th\u00f4ng tin gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (t\u1ea1i sao n\u00f3 c\u00f3 l\u1ee3i) v\u00e0 gi\u00e1 tr\u1ecb (nh\u1eefng g\u00ec h\u1ecd tin t\u01b0\u1edfng). N\u00f3 k\u1ebft h\u1ee3p s\u1ef1 tham gia c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00edch th\u00edch mong mu\u1ed1n cho c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra m\u1ed9t c\u00e2u chuy\u1ec7n khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thu h\u00fat v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<h3 style=\"text-align: justify;\">13-C\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m<\/h3>\n<p style=\"text-align: justify;\">C\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng qu\u00e1 tr\u00ecnh quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t. V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m ng\u00e0y nay \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t ng\u1eafn. V\u00ec v\u1eady, s\u1ea3n ph\u1ea9m lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi. V\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 style=\"text-align: justify;\">14-Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p style=\"text-align: justify;\">Xem th\u00eam v\u1ec1:<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a><\/p>\n<div class=\"post-title\">\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/p>\n<\/div>\n<h3 style=\"text-align: justify;\">15-T\u1ea1o chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\">Xem th\u00eam v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h3 style=\"text-align: justify;\">16-T\u1ed1i \u01b0u website<\/h3>\n<p style=\"text-align: justify;\">Website nh\u01b0 l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a m\u1ed9t c\u00f4ng ty, v\u00e0 b\u1ea1n n\u00ean t\u1ed1i \u01b0u n\u00f3 th\u1eadt t\u1ed1t v\u00e0 chuy\u00ean nghi\u1ec7p.<\/p>\n<h3 style=\"text-align: justify;\">17-Ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ri\u00eang (n\u1ebfu c\u1ea7n)<\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png.png\"><img decoding=\"async\" class=\"size-full wp-image-9415 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png.png\" alt=\"\" width=\"900\" height=\"360\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png.png 900w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png-300x120.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png-768x307.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png-260x104.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png-50x20.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/Disney-app_png-150x60.png 150w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/360;\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\">18-C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/h3>\n<p style=\"text-align: justify;\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00f3i chung v\u00e0 n\u1ed9i dung n\u00f3i ri\u00eang \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111ang theo \u0111u\u1ed5i \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Xem chi ti\u1ebft: <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-khuc-doi-tuong-muc-tieu-de-ca-nhan-hoa\/\">C\u00e1ch ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a trong Digital Marketing<\/a><\/p>\n<h3 style=\"text-align: justify;\">19-\u0110\u00e1nh gi\u00e1 c\u00e1c lu\u1eadt v\u00e0 quy \u0111\u1ecbnh<\/h3>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi m\u1ed9t doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u1edf c\u00e1c qu\u1ed1c gia, v\u00f9ng l\u00e3nh th\u1ed5 kh\u00e1c. N\u1ebfu kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c ch\u00ednh x\u00e1c v\u1ec1 lu\u1eadt, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u1eb7p b\u1ea5t l\u1ee3i.<\/p>\n<h3 style=\"text-align: justify;\">20-T\u00ednh to\u00e1n c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c<\/h3>\n<p style=\"text-align: justify;\">Kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch n\u00e0o \u0111\u1ea3m b\u1ea3o t\u1ef1 n\u00f3 c\u00f3 th\u1ec3 di\u1ec5n ra su\u00f4n s\u1ebb, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c c\u00e1c r\u1ee7i ro m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i v\u00e0 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n kh\u1eafc ph\u1ee5c.<\/p>\n<h3 style=\"text-align: justify;\">21-Thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch<\/h3>\n<p>C\u1ea7n ph\u1ea3i \u0111\u1eb7t ra ng\u00e2n s\u00e1ch cho chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 style=\"text-align: justify;\">22-Tr\u00ecnh b\u00e0y m\u1ecdi th\u1ee9 trong m\u1ed9t k\u1ebf ho\u1ea1ch<\/h3>\n<p>Vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u1ea7n tu\u00e2n theo m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3.<\/p>\n<p>Tham kh\u1ea3o ngay <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/ke-hoach-dua-san-pham-moi-ra-thi-truong\/\">m\u1eabu k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> c\u1ee7a DTM Consulting \u0111\u1ec3 kh\u00f4ng b\u1ecf s\u00f3t b\u1ea5t c\u1ee9 c\u01a1 h\u1ed9i n\u00e0o!<\/p>\n<h3 style=\"text-align: justify;\">23-T\u1ea1o h\u1ec7 th\u1ed1ng giao d\u1ecbch tr\u00ean web<\/h3>\n<p>N\u1ebfu doanh nghi\u1ec7p ch\u01b0a c\u00f3 h\u1ec7 th\u1ed1ng giao d\u1ecbch online th\u00ec c\u00f3 th\u1ec3 doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y.<\/p>\n<h3 style=\"text-align: justify;\">24-C\u00f3 th\u00eam nh\u1eefng l\u00e3nh \u0111\u1ea1o ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n<p>Vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u1ebd m\u1edf r\u1ed9ng m\u1ea3ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, v\u00ec v\u1eady danh nghi\u1ec7p c\u0169ng n\u00ean c\u00e2n nh\u1eafc cs th\u00eam nh\u1eefng l\u00e3nh \u0111\u1ea1o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 ph\u1ee5 tr\u00e1ch m\u1ea3ng kinh doanh m\u1edbi n\u00e0y.<\/p>\n<h3 style=\"text-align: justify;\">25-Ki\u1ec3m tra c\u00e1c k\u00eanh marketing<\/h3>\n<p>Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi c\u00e1c marketer c\u1ea7n ki\u1ec3m tra c\u00e1c k\u00eanh marketing \u0111ang tri\u1ec3n khai v\u00e0 c\u00e1c k\u00eanh social ti\u1ec3m n\u0103ng.<\/p>\n<p>Xem th\u00eam<br \/>\n&gt;&gt; <a href=\"https:\/\/dtmconsulting.vn\/en\/danh-sach-tong-hop-tat-ca-cac-kenh-trong-marketing\/\">Danh s\u00e1ch t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing<\/a><\/p>\n<p>&gt;&gt; <a href=\"https:\/\/dtmconsulting.vn\/en\/multi-channel-cross-channel-va-omni-channel\/\">Multi channel, Cross channel, Omni channel v\u00e0 v\u00ed d\u1ee5 v\u1ec1 ch\u00fang<\/a><\/p>\n<h3 style=\"text-align: justify;\">26-Cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t<\/h3>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u1ed1t c\u0169ng ph\u1ea3i \u0111i k\u00e8m v\u1edbi vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t.<\/p>\n<h3 style=\"text-align: justify;\">27-X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 ni\u1ec1m tin<\/h3>\n<p>Khi doanh nghi\u1ec7p \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m m\u1edbi kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn th\u1ee9c m\u00e0 c\u00f2n tin t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 style=\"text-align: justify;\">28-\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/h3>\n<p>Tr\u01b0\u1edbc khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1ed7i doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 b\u00e1m s\u00e1t v\u00e0o m\u1ee5c ti\u00eau \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/p>\n<h3>29-<a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-marketing\/\">Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/a><\/h3>\n<p>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00ec th\u1ebf trong vi\u1ec7c thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u c\u00e1c marketer c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng v\u1ec1 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng.<\/p>\n<p>Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eb5n c\u00f3, h\u00e3y c\u00e2n nh\u1eafc c\u00e1c ph\u01b0\u01a1ng \u00e1n ti\u1ebfn h\u00e0nh Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. \u0110\u1eebng e ng\u1ea1i hay lo l\u1eafng chi ph\u00ed nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd cao &#8220;ng\u1ea5t ng\u01b0\u1edfng&#8221; v\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. T\u1ea1i DTM Consulting, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">NGHI\u00caN C\u1ee8U TH\u1eca TR\u01af\u1edcNG, T\u00ccM HI\u1ec2U KH\u00c1CH H\u00c0NG v\u1edbi chi ph\u00ed t\u1eeb 20 tri\u1ec7u c\u1ee7a DTM Consulting<\/a><\/strong><\/p>\n<h3 style=\"text-align: justify;\">30-T\u0103ng th\u1ecb ph\u1ea7n<\/h3>\n<p style=\"text-align: justify;\">\u00c1p d\u1ee5ng 30 b\u01b0\u1edbc tr\u00ean l\u00e0 m\u1ed9t c\u00e1ch th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 hi\u1ec7u qu\u1ea3 cho m\u1ed9t doanh nghi\u1ec7p. V\u1edbi m\u1ed7i b\u01b0\u1edbc, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft, th\u1ef1c hi\u1ec7n, gi\u00e1m s\u00e1t th\u1ef1c hi\u1ec7n th\u1eadt t\u1ed1t.<\/p>\n<p style=\"text-align: justify;\"><em>Ngu\u1ed3n: Adloonix<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t c\u00f4ng ty mu\u1ed1n bi\u1ebft c\u00e1ch th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi, \u0111i\u1ec1u c\u1ea7n thi\u1ebft nh\u1ea5t l\u00e0 ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch marketing r\u00f5 r\u00e0ng. M\u1ed9t k\u1ebf ho\u1ea1ch l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c khi b\u1ea1n mu\u1ed1n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi, hay b\u1eaft \u0111\u1ea7u bu\u00f4n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi,&#8230; \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ea1t [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,651],"class_list":["post-10116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10116"}],"version-history":[{"count":21,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10116\/revisions"}],"predecessor-version":[{"id":13777,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10116\/revisions\/13777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10157"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}