{"id":10072,"date":"2020-02-04T14:24:52","date_gmt":"2020-02-04T07:24:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10072"},"modified":"2020-02-05T17:55:45","modified_gmt":"2020-02-05T10:55:45","slug":"cac-phan-mem-duoc-su-dung-trong-phan-tich-du-lieu-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cac-phan-mem-duoc-su-dung-trong-phan-tich-du-lieu-nghien-cuu-thi-truong\/","title":{"rendered":"C\u00e1c ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"

C\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef di\u1ec7u cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u1eef li\u1ec7u, k\u1ef9 n\u0103ng c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch,… m\u00e0 m\u1ed7i ph\u1ea7n m\u1ec1m kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn.<\/p>\n

1-IBM SPSS<\/h1>\n

\"Ph\u1ea7n<\/p>\n

IBM SPSS l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p th\u1ed1ng k\u00ea gi\u00fap doanh nghi\u1ec7p \u1edf m\u1ecdi k\u00edch th\u01b0\u1edbc kh\u00e1c nhau c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 lo\u1ea1i b\u1ecf nguy c\u01a1. \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua tri\u1ec3n khai d\u1eef li\u1ec7u, ph\u00e2n t\u00edch d\u1eef \u0111o\u00e1n v\u00e0 r\u1ea5t nhi\u1ec1u c\u00e1c thu\u1eadt to\u00e1n m\u00e0 ph\u1ea7n m\u1ec1m s\u1edf h\u1eefu.<\/p>\n

Khi m\u00e0 c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, hay t\u1ed5 ch\u1ee9c b\u1ea1n c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u kh\u00f4ng th\u1ec3 x\u1eed l\u00fd, IBM SPSS s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch. B\u1edfi Excel hay c\u00e1c c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea c\u01a1 b\u1ea3n kh\u00e1c c\u00f3 gi\u1edbi h\u1ea1n c\u1ee7a n\u00f3, kh\u00f4ng th\u1ec3 cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u d\u1eef li\u1ec7u.<\/p>\n

Ph\u1ea7n m\u1ec1m IBM SPSS Statistics c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm th\u1ea5y m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c d\u1eef li\u1ec7u v\u00e0 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec c\u00f3 th\u1ec3 x\u1ea3y ra ti\u1ebfp theo. IBM SPSS c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch c\u00e1c t\u1eadp d\u1eef li\u1ec7u nhanh ch\u00f3ng; ph\u00e2n ph\u1ed1i d\u1eef li\u1ec7u chuy\u00ean s\u00e2u cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

Th\u1ebf nh\u01b0ng, \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng SPSS t\u1ed1t, c\u1ea7n c\u00f3 m\u1ed9t ki\u1ebfn th\u1ee9c m\u00e1y t\u00ednh v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 ph\u1ea7n m\u1ec1m nh\u1ea5t \u0111\u1ecbnh. Ngh\u0129a l\u00e0 kh\u00f4ng ph\u1ea3i b\u1ea5t k\u1ef3 ai \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3.<\/p>\n

2-Tableu<\/h1>\n

Tableu l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u r\u1ea5t tr\u1ef1c quan. C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng theo c\u00e1ch k\u00e9o th\u1ea3. Ho\u1eb7c k\u1ebft h\u1ee3p v\u1edbi code python \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u h\u01a1n.<\/p>\n

\"Ph\u1ea7n<\/p>\n

K\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n<\/h2>\n

Tableu c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau d\u00f9 l\u00e0 d\u1eef li\u1ec7u tr\u00ean m\u00e1y ho\u1eb7c d\u1eef li\u1ec7u tr\u00ean cloud. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chia t\u00e1ch v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/p>\n

Hi\u1ec3u d\u1eef li\u1ec7u s\u00e2u h\u01a1n<\/h2>\n

C\u00f4ng c\u1ee5 ph\u1ee5c v\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a> n\u00e0y cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ea3ng d\u1eef li\u1ec7u \u0111\u1eb9p v\u00e0 tr\u1ef1c quan, nh\u01b0ng n\u00f3 c\u00f2n \u0111em \u0111\u1ebfn nhi\u1ec1u th\u1ee9 h\u01a1n l\u00e0 ch\u1ec9 \u0111\u1eb9p.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e2y d\u1ef1ng c\u00e1c t\u00ednh to\u00e1n m\u1ea1nh m\u1ebd t\u1eeb d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 ch\u1ec9 qua vi\u1ec7c k\u00e9o v\u00e0 th\u1ea3. B\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c d\u1ef1 b\u00e1o, \u0111\u00e1nh gi\u00e1 t\u00f3m t\u1eaft, th\u1ed1ng k\u00ea. T\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng, m\u1ed1i t\u01b0\u01a1ng quan d\u1eef li\u1ec7u v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ed1ng k\u00ea th\u1ef1c s\u1ef1.<\/p>\n

Nh\u1edd \u0111\u00f3 m\u00e0 ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c v\u1edbi s\u1ef1 tin t\u01b0\u1edfng.<\/p>\n

Chia s\u1ebb v\u00e0 c\u1ed9ng t\u00e1c an to\u00e0n<\/h2>\n

M\u1ed9t \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t c\u00f3 \u1edf Tableu l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi d\u1eef li\u1ec7u theo c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi. B\u1ea1n v\u00e0 c\u00e1c ng\u01b0\u1eddi d\u00f9ng kh\u00e1c c\u00f3 th\u1ec3 chia s\u1ebb d\u1eef li\u1ec7u tr\u1ef1c quan v\u00e0 an to\u00e0n qua Tableu Server ho\u1eb7c Tableu Online. T\u1ea1o m\u00f4i tr\u01b0\u1eddng trong t\u1ed5 ch\u1ee9c cho m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 chia s\u1ebb v\u00e0 c\u1ed9ng t\u00e1c d\u1ec5 d\u00e0ng.<\/p>\n

3-Power BI<\/h1>\n

Power BI l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch kinh doanh c\u1ee7a Microsoft, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u. N\u00f3 cung c\u1ea5p h\u00ecnh \u1ea3nh t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o kinh doanh v\u1edbi m\u1ed9t giao di\u1ec7n \u0111\u01a1n gi\u1ea3n, \u0111\u1ee7 cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n v\u00e0 b\u00e1o c\u00e1o ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n

\"Ph\u1ea7n<\/p>\n

Power BI ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u1edf quy m\u00f4 doanh nghi\u1ec7p. Nh\u1eefng d\u1eef li\u1ec7u trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec1u r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb. Power BI gi\u00fap b\u1ea1n khai th\u00e1c n\u00f3 \u0111\u1ec3 ph\u00e2n t\u00edch, hi\u1ec3u t\u00ecnh h\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1t nh\u1ea5t.<\/p>\n

N\u00f3 ch\u1ee9a b\u1ed9 c\u00f4ng c\u1ee5 th\u00f4ng minh cho k\u1ebft qu\u1ea3 m\u1ea1nh m\u1ebd.<\/p>\n

4-C\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c<\/h1>\n

Ngo\u00e0i nh\u1eefng ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u00ean \u0111\u00e2y, c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m v\u00e0 ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3.<\/p>\n

C\u00f3 th\u1ec3 nh\u1eafc \u0111\u1ebfn nh\u01b0 ng\u00f4n ng\u1eef R, Python, ph\u1ea7n m\u1ec1m Marketsight, Survey reporter, Wincros, SAS,…<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng ph\u1ea3i s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m hay c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00e0o t\u1ed1t h\u01a1n. Th\u1ee9 quan tr\u1ecdng nh\u1ea5t l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. T\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u00e0 th\u1ee9 \u0111em \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u1ec1 kh\u00e1ch h\u00e0ng. V\u00e0 kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y c\u1ee7a h\u1ecd s\u1ebd truy\u1ec1n t\u1ea3i cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 t\u00ecm ra.<\/p>\n

Marketer c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng thu th\u1eadp v\u00e0\u00a0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng qua kh\u00f3a coaching h\u1ed7 tr\u1ee3 t\u1eeb DTM Consulting ch\u00fang t\u00f4i:<\/p>\n

Ph\u00e2n t\u00edch v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng – \u0111\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n trong Digital Marketing <\/a><\/strong>\u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho doanh nghi\u1ec7p m\u00ecnh.<\/span><\/span><\/p>\n

Xem th\u00eam>> Kh\u00f3a h\u1ecdc ph\u00e2n t\u00edch d\u1eef li\u1ec7u mi\u1ec5n ph\u00ed<\/a><\/p>\n

 <\/p>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

C\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef di\u1ec7u cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a d\u1eef li\u1ec7u, k\u1ef9 n\u0103ng c\u1ee7a nh\u00e0 ph\u00e2n t\u00edch,… m\u00e0 m\u1ed7i ph\u1ea7n m\u1ec1m kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u m\u1ed9t […]<\/p>","protected":false},"author":4,"featured_media":10124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[643,651],"class_list":["post-10072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-tools","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10072"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10072\/revisions"}],"predecessor-version":[{"id":10125,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10072\/revisions\/10125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10124"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}