{"id":10050,"date":"2020-02-01T16:11:52","date_gmt":"2020-02-01T09:11:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10050"},"modified":"2021-04-15T09:59:01","modified_gmt":"2021-04-15T02:59:01","slug":"ky-nang-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ky-nang-nghien-cuu-thi-truong\/","title":{"rendered":"15 k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng thi\u1ebft y\u1ebfu cho sinh vi\u00ean, ng\u01b0\u1eddi \u0111i l\u00e0m"},"content":{"rendered":"

\u0110\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> gi\u1ecfi, hay \u0111\u1ec3 l\u00e0m m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng, c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n b\u1ea1n c\u1ea7n n\u1eafm ch\u1eafc.<\/p>\n

C\u00f3 nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c s\u1ef1 quan tr\u1ecdng m\u00e0 c\u1ea7n thi\u1ebft v\u1edbi b\u1ea5t c\u1ee9 ai trong cu\u1ed9c s\u1ed1ng ng\u00e0y nay l\u00e0 k\u1ef9 n\u0103ng giao ti\u1ebfp c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian. T\u01b0 duy ph\u1ea3n bi\u1ec7n l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u00e0nh ngh\u1ec1, trong \u0111\u00f3 c\u00f3 c\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng k\u1ef9 n\u0103ng \u0111\u00f3, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 15 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

15 k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n<\/h2>\n

\"Nghi\u00ean<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi n\u0103ng l\u1ef1c trong nh\u1eefng l\u0129nh v\u1ef1c sau:<\/p>\n

1- H\u00e0nh vi ti\u00eau d\u00f9ng<\/h3>\n

Nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a> \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi mua tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu m\u1ed9t c\u00f4ng ty hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd tr\u1edf n\u00ean th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111\u1ec1u d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cung c\u1ea5p lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n.<\/p>\n

2- Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m, b\u00e1n th\u1ef1c nghi\u1ec7m v\u00e0 kh\u00f4ng th\u1ef1c nghi\u1ec7m<\/h3>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u1ea7n ph\u1ea3i th\u1ebft k\u1ebf nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch logic, h\u1ee3p l\u00fd, khoa h\u1ecdc \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m r\u00f5 v\u1ea5n \u0111\u1ec1 c\u1ea7n nghi\u00ean c\u1ee9u. Xem chi ti\u1ebft v\u1ec1 Nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m l\u00e0 g\u00ec<\/a>?<\/p>\n

3- L\u1ea5y m\u1eabu nghi\u00ean c\u1ee9u<\/h3>\n

Ch\u1ecdn m\u1eabu l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c quan tr\u1ecdng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1edfi m\u1eabu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin l\u00e0m c\u01a1 s\u1edf cho vi\u1ec7c nghi\u00ean c\u1ee9u. Nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea7n t\u1eed \u0111em v\u1ec1 th\u00f4ng tin gi\u00e1 tr\u1ecb.<\/p>\n

4- Thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi<\/a> v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb c\u00e1c m\u1eabu nghi\u00ean c\u1ee9u, nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 l\u1ea5y th\u00f4ng tin th\u00f4ng qua c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi, b\u1ea3ng kh\u1ea3o s\u00e1t. Tuy nhi\u00ean, vi\u1ec7c thi\u1ebft k\u1ebf b\u1ea3ng kh\u1ea3o s\u00e1t nh\u01b0 th\u1ebf n\u00e0o<\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng tin h\u1eefu \u00edch l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u d\u1ec5 d\u00e0ng.<\/p>\n

5- X\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u<\/h3>\n

Vi\u1ec7c x\u1eed l\u00fd, ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ea7n c\u1ea3 k\u1ef9 n\u0103ng, t\u01b0 duy c\u1ee7a nh\u00e0 nghi\u00ean c\u1ee9u l\u1eabn s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n

\u0110\u1ec3 h\u1ecdc v\u1ec1 k\u1ef9 n\u0103ng n\u00e0y, nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c kh\u00f3a h\u1ecdc ph\u00e2n t\u00edch d\u1eef li\u1ec7u mi\u1ec5n ph\u00ed<\/a>, ho\u1eb7c nh\u1eadn \u0111\u00e0o t\u1ea1o t\u1eeb c\u00e1c chuy\u00ean gia trong ng\u00e0nh.<\/p>\n

6- Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h3>\n

Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh li\u00ean quan \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn t\u1ef1 nhi\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. C\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh nghi\u00ean c\u1ee9u m\u1ecdi th\u1ee9 trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd, c\u1ed1 g\u1eafng hi\u1ec3u v\u00e0 gi\u1ea3i th\u00edch c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng theo ngh\u0129a t\u1ef1 nhi\u00ean, theo c\u00e1ch t\u00e1c \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi. Xem th\u00f4ng tin chi ti\u1ebft v\u1ec1 Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh l\u00e0 g\u00ec<\/a>?<\/p>\n

7- Th\u1ed1ng k\u00ea m\u00f4 t\u1ea3<\/h3>\n

Th\u1ed1ng k\u00ea m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 nh\u1eefng \u0111\u1eb7c t\u00ednh c\u01a1 b\u1ea3n c\u1ee7a d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m qua c\u00e1c c\u00e1ch th\u1ee9c kh\u00e1c nhau.<\/p>\n

8- Th\u1ed1ng k\u00ea suy lu\u1eadn<\/h3>\n

Th\u1ed1ng k\u00ea suy lu\u1eadn l\u00e0 qu\u00e1 tr\u00ecnh suy lu\u1eadn ra c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau nh\u01b0 \u01b0\u1edbc l\u01b0\u1ee3ng, \u0111\u01b0a ra gi\u1ea3 thuy\u1ebft, ph\u00e2n t\u00edch m\u1ed1i t\u01b0\u01a1ng quan, \u0111\u01b0a ra d\u1ef1 b\u00e1o…<\/p>\n

9- Khai th\u00e1c d\u1eef li\u1ec7u, ph\u00e2n t\u00edch \u0111a bi\u1ebfn<\/h3>\n

L\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh c\u00e1c bi\u1ebfn ph\u1ee5 thu\u1ed9c ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a bi\u1ebfn \u0111\u1ed9c l\u1eadp nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

10- \u0110\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t<\/h3>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ee7a m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c ra \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u.<\/p>\n

11- K\u1ef9 n\u0103ng b\u00e1o c\u00e1o v\u00e0 thuy\u1ebft tr\u00ecnh<\/h3>\n

B\u00ean c\u1ea1nh c\u00e1c k\u1ef9 n\u0103ng v\u1ec1 nghi\u00ean c\u1ee9u, c\u00e1c k\u1ef9 n\u0103ng b\u00e1o c\u00e1o v\u00e0 thuy\u1ebft tr\u00ecnh l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng b\u1edfi n\u00f3 gi\u00fap nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u mu\u1ed1n th\u1ec3 hi\u1ec7n.<\/p>\n

C\u00e1c k\u1ef9 n\u0103ng kh\u00e1c<\/h4>\n

12- Ph\u00e1t tri\u1ec3n kinh doanh<\/p>\n

13- K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd<\/p>\n

14- K\u1ebf to\u00e1n t\u00e0i ch\u00ednh<\/p>\n

15- K\u1ef9 n\u0103ng \u0111\u00e0o t\u1ea1o<\/p>\n

K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng b\u1eb1ng ph\u1ea7n m\u1ec1m<\/h3>\n

B\u00ean c\u1ea1nh Word, PowerPoint, Excel, c\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m kh\u00e1c m\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 SPSS Statistics, SPSS Modeler, Tableu, Power BI,…<\/p>\n

M\u1ed9t ch\u00fat ki\u1ebfn th\u1ee9c v\u1ec1 l\u1eadp tr\u00ecnh s\u1ebd gi\u00fap b\u1ea1n l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 con ng\u01b0\u1eddi. V\u00ec v\u1eady, nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 x\u00e3 h\u1ed9i h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc, nh\u00e2n ch\u1ee7ng h\u1ecdc, kinh t\u1ebf,… s\u1ebd c\u1ea7n thi\u1ebft.<\/p>\n

Nh\u1eefng th\u00e1ch th\u1ee9c trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

\"Th\u00e1ch<\/p>\n

Nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c d\u1ef1a theo d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u t\u1eeb GreenBook<\/p>\n

1- Kh\u00e1ch h\u00e0ng<\/h3>\n

29% s\u1ed1 ng\u01b0\u1eddi \u0111\u1ec3 c\u1eadp \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n

Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng qu\u00e1 nhanh<\/h4>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng y\u00eau c\u1ea7u \u0111\u1ea7u ra, k\u1ebft qu\u1ea3 qu\u00e1 nhanh. Trong khi \u0111i\u1ec1u m\u00e0 c\u00e1c c\u00f4ng ty quan t\u00e2m nh\u1ea5t \u0111\u00f3 l\u00e0 s\u1ef1 ch\u00ednh x\u00e1c, t\u1ee7 m\u1ec9 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ed1c \u0111\u1ed9.<\/p>\n

Ng\u00e2n s\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ea5p<\/h4>\n

Kh\u00e1ch h\u00e0ng lu\u00f4n th\u00edch chi ph\u00ed th\u1ea5p h\u01a1n. \u0110\u00f4i khi h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m b\u1eb1ng c\u00e1ch t\u1ef1 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u<\/p>\n

Kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i nhu c\u1ea7u<\/h4>\n

2- K\u1ebft qu\u1ea3<\/h3>\n

25% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ec1 c\u1eadp r\u1eb1ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u00e9m l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t.<\/p>\n

Thi\u1ebfu hi\u1ec3u bi\u1ebft \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/h4>\n

Thi\u1ebfu d\u1eef li\u1ec7u, insight th\u01b0a th\u1edbt, kh\u00e1c nhau v\u00e0 kh\u00f3 gi\u1ea3i th\u00edch. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ebb do ch\u1ecdn m\u1eabu ch\u01b0a \u0111\u1ee7 r\u1ed9ng.<\/p>\n

C\u00f3 quan \u0111i\u1ec3m cho r\u1eb1ng kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u m\u00e2u thu\u1eabn khi di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u.<\/p>\n

Thi\u1ebfu t\u00ednh k\u1ecbp th\u1eddi<\/h4>\n

C\u00e1c doanh nghi\u1ec7p thay \u0111\u1ed5i qu\u00e1 nhanh v\u00e0 c\u1ea7n hi\u1ec3u h\u1ecd ngay l\u1eadp t\u1ee9c.<\/p>\n

Thi\u1ebfu t\u00ednh trung th\u1ef1c c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h4>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea3m th\u1ea5y r\u1eb1ng nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u1ee9a h\u1eb9n nh\u1eefng hi\u1ec3u bi\u1ebft tuy\u1ec7t v\u1eddi nh\u01b0ng th\u1ea5t b\u1ea1i trong vi\u1ec7c cung c\u1ea5p.<\/p>\n

3- Ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n

\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c.<\/p>\n

C\u00e1c m\u1eabu kh\u00f4ng \u0111\u1ea1i di\u1ec7n<\/h4>\n

N\u1ebfu nh\u01b0 k\u1ef9 n\u0103ng ch\u1ecdn m\u1eabu kh\u00f4ng t\u1ed1t, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c m\u1eabu kh\u00f4ng \u0111\u1ea1i di\u1ec7n \u0111\u01b0\u1ee3c cho t\u1ed5ng th\u1ec3 nghi\u00ean c\u1ee9u.<\/p>\n

Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u00f4ng trung th\u1ef1c<\/h4>\n

Ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u k\u00e9m do ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u00f4ng trung th\u1ef1c.<\/p>\n

C\u00f2n r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e1ch th\u1ee9c kh\u00e1c m\u00e0 c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, t\u1ea1i DTM ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng g\u00f3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/a> v\u1edbi chi ph\u00ed ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng v\u00e0 h\u1ed7 tr\u1ee3 T\u01af V\u1ea4N CHI\u1ebeN L\u01af\u1ee2C MI\u1ec4N PH\u00cd<\/span>\u00a0sau d\u1ef1 \u00e1n<\/b><\/p>\n

\"\"<\/a><\/p>\n

N\u1ebfu b\u1ea1n c\u00f2n nhi\u1ec1u \u0111i\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p v\u00e0 c\u1ea7n t\u01b0 v\u1ea5n h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn<\/p>\n

T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/span><\/strong><\/a><\/h3>\n

 <\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Kevin Gray – Chuy\u00ean gia t\u01b0 v\u1ea5n marketing, h\u01a1n 30 n\u0103m kinh nghi\u1ec7m trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi Nielsen, Kantar, McCann v\u00e0 TIAA-CREF.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u1ecfi, hay \u0111\u1ec3 l\u00e0m m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng, c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n b\u1ea1n c\u1ea7n n\u1eafm ch\u1eafc. C\u00f3 nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c s\u1ef1 quan tr\u1ecdng m\u00e0 c\u1ea7n thi\u1ebft v\u1edbi b\u1ea5t c\u1ee9 ai trong cu\u1ed9c s\u1ed1ng ng\u00e0y nay l\u00e0 […]<\/p>","protected":false},"author":4,"featured_media":10077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[651],"class_list":["post-10050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10050"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10050\/revisions"}],"predecessor-version":[{"id":13528,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10050\/revisions\/13528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10077"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}