{"id":10021,"date":"2020-01-30T11:25:06","date_gmt":"2020-01-30T04:25:06","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10021"},"modified":"2020-12-17T16:29:08","modified_gmt":"2020-12-17T09:29:08","slug":"case-study-nokia-thuong-hieu-150-nam-vi-sao-that-bai","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/case-study-nokia-thuong-hieu-150-nam-vi-sao-that-bai\/","title":{"rendered":"[Case Study] Nokia, th\u01b0\u01a1ng hi\u1ec7u 150 n\u0103m- V\u00ec sao th\u1ea5t b\u1ea1i v\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec?"},"content":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y nh\u1eb1m chia s\u1ebb nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a Nokia<\/strong> v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc cho c\u00e1c doanh nghi\u1ec7p v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0 duy c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Nokia, k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi<\/strong><\/h1>\n

T\u1eadp \u0111o\u00e0n Nokia \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1865 t\u1ea1i Ph\u1ea7n Lan. C\u00f4ng ty \u0111\u01b0\u1ee3c ch\u00ednh th\u1ee9c g\u1ecdi l\u00e0 \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng B\u1eafc \u00c2u (NMT). T\u00ean c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ed5i th\u00e0nh Nokia v\u00e0o n\u0103m 1871.<\/p>\n

H\u1ecd \u0111\u00e3 ch\u1ebf t\u1ea1o chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng qu\u1ed1c t\u1ebf \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1981 v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a k\u1ef7 nguy\u00ean di \u0111\u1ed9ng.<\/p>\n

\u0110i\u1ec7n tho\u1ea1i Nokia \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0o n\u0103m 1991 \u0111\u1ec3 th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi GSM \u0111\u1ea7u ti\u00ean.
\nN\u0103m 1992, h\u1ecd \u0111\u00e3 ra m\u1eaft Nokia 1101, chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i GSM \u0111\u1ea7u ti\u00ean tr\u1edf th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m \u0103n kh\u00e1ch.
\nN\u0103m 1988, Nokia tr\u1edf th\u00e0nh c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n

V\u00e0o th\u1eddi ho\u00e0ng kim c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh Symbian, m\u1ed7i m\u1eabu \u0111i\u1ec7n tho\u1ea1i m\u1edbi ra m\u1eaft c\u1ee7a Nokia b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ch\u1ee5c, h\u00e0ng tr\u0103m tri\u1ec7u chi\u1ebfc. V\u00e0o n\u0103m 2000, c\u00f4ng ty g\u00f3p t\u1edbi 4% v\u00e0o GDP c\u1ee7a Ph\u1ea7n Lan. L\u00fac ho\u00e0ng kim, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eebng n\u1eafm gi\u1eef t\u1edbi 41% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u – \u0111i\u1ec1u kh\u00f3 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c ng\u00e0y nay.<\/p>\n

Th\u1ecb ph\u1ea7n c\u1ee7a Nokia \u0111\u00e3 t\u0103ng t\u1eeb 61,5% v\u00e0o th\u00e1ng 10 n\u0103m 2005 l\u00ean 74% v\u00e0o th\u00e1ng 3 n\u0103m 2006. Trong danh m\u1ee5c \u0111i\u1ec7n tho\u1ea1i m\u00e0u, th\u1ecb ph\u1ea7n \u0111\u00e3 t\u0103ng v\u1ecdt l\u00ean 59,3% t\u1eeb 40,9%.<\/p>\n

>>> Xem th\u00eam: [Case study] Coca Cola v\u1edbi Chi\u1ebfn d\u1ecbch k\u1ebft n\u1ed1i y\u00eau th\u01b0\u01a1ng<\/a><\/strong><\/p>\n

Ng\u00f4i v\u01b0\u01a1ng s\u1ee5p \u0111\u1ed5 v\u00e0 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a Nokia<\/strong><\/h1>\n

V\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a Nokia b\u1eaft \u0111\u1ea7u lung lay khi Apple b\u1ea5t ng\u1edd tung iPhone v\u1edbi h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS. \u0110\u1ed3ng th\u1eddi Google tung h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android v\u00e0o n\u0103m 2007. \u0110\u00e2y \u0111\u01b0\u1ee3c cho l\u00e0 n\u0103m \u0111\u00e1nh d\u1ea5u s\u1ef1 s\u1ee5p \u0111\u1ed5 ng\u00f4i v\u01b0\u01a1ng c\u1ee7a Nokia.
\nNokia t\u1eebng s\u1edf h\u1eefu m\u1ed9t ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh tr\u01b0\u1edbc khi iPhone xu\u1ea5t hi\u1ec7n. Vi\u1ec7c h\u1ecd t\u1eeb ch\u1ed1i thay \u0111\u1ed5i v\u00e0 h\u1ecdc h\u1ecfi nh\u1eefng \u0111i\u1ec1u m\u1edbi \u0111\u00e3 m\u1ea5t \u0111i s\u1ef1 s\u1ed1ng c\u00f2n v\u00e0 \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a h\u1ecd.<\/p>\n

Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, d\u00f9 v\u1eabn l\u00e0 h\u00e3ng s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng gi\u00e1 tr\u1ecb v\u1ed1n c\u1ee7a Nokia \u0111\u00e3 s\u1ee5t t\u1edbi 75%, trong khi \u0111\u1ed1i th\u1ee7 Apple li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u00f9n v\u1ee5t. N\u0103m 2008, l\u1ee3i nhu\u1eadn qu\u00fd III c\u1ee7a Nokia gi\u1ea3m 30% c\u00f2n doanh thu gi\u1ea3m 3,1%. Trong khi doanh s\u1ed1 iPhone t\u0103ng v\u1ecdt 330% c\u00f9ng k\u1ef3.<\/p>\n

T\u1edbi n\u0103m 2012, Nokia m\u1ea5t ng\u00f4i d\u1eabn \u0111\u1ea7u th\u1ecb \u0111i\u1ec7n tho\u1ea1i v\u00e0o tay Samsung sau 14 n\u0103m th\u1ed1ng tr\u1ecb. Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, CEO Stephen Elop \u0111\u00e3 c\u00f3 quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m: l\u1ef1a ch\u1ecdn h\u1ec7 \u0111i\u1ec1u h\u00e0nh sinh sau \u0111\u1ebb mu\u1ed9n v\u00e0 t\u00ednh n\u0103ng h\u1ea1n ch\u1ebf Windows Phone khi tuy\u1ec7t v\u1ecdng t\u00ecm c\u00e1ch tho\u00e1t kh\u1ee7ng ho\u1ea3ng v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.
\nTh\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong kh\u00f4ng theo k\u1ecbp v\u1edbi c\u00e1c smartphone thay \u0111\u1ed5i ho\u00e0n to\u00e0n v\u1edbi m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng v\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean \u1ee9ng d\u1ee5ng. Nhi\u1ec1u n\u0103m tr\u00f4i qua v\u00e0 h\u1ecd \u0111\u00e3 kh\u00f4ng theo k\u1ecbp s\u1ef1 mong \u0111\u1ee3i c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i.<\/p>\n

H\u1ecd v\u1eabn t\u1eadp trung v\u00e0o lo\u1ea1t Symbian. Cho \u0111\u1ebfn n\u0103m 2011, c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt v\u1ec1 ni\u1ec1m tin v\u00e0o \u0111i\u1ec7n tho\u1ea1i Windows. Nh\u01b0ng do ph\u1ea3n \u1ee9ng ch\u1eadm ch\u1ea1p c\u1ee7a h\u1ecd, Nokia \u0111\u00e3 ph\u1ea3i ch\u1ecbu s\u1ef1 s\u1ee5p \u0111\u1ed5 nh\u01b0 v\u1eady.<\/p>\n

Nokia \u0111\u00e3 \u0111\u01b0\u1ee3c Microsoft mua l\u1ea1i v\u00e0o n\u0103m 2013<\/strong><\/h2>\n

\"\"<\/p>\n

Th\u00e1ng 9\/2013, m\u1ea3ng thi\u1ebft b\u1ecb v\u00e0 d\u1ecbch v\u1ee5 c\u00f9ng m\u1ed9t s\u1ed1 b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Nokia b\u1ecb Microsoft th\u00e2u t\u00f3m v\u1edbi gi\u00e1\u00a07,2 t\u1ef7 USD<\/abbr>. Nokia ch\u1ec9 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng ty thi\u00ean v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 kinh doanh b\u1ea3n quy\u1ec1n ch\u1ee9 kh\u00f4ng c\u00f2n s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i n\u1eefa. Th\u01b0\u01a1ng v\u1ee5 n\u00e0y l\u00e0 d\u1ea5u ch\u1ea5m h\u1ebft cho c\u00f4ng ty l\u1eebng l\u1eaby m\u1ed9t th\u1eddi.<\/p>\n

Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a Nokia ch\u00ednh l\u00e0 h\u1ecd \u0111\u00e3 kh\u00f4ng th\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i \u0111\u00fang l\u00fac, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng.<\/p>\n

>>> Xem th\u00eam: [B\u00c1O C\u00c1O] \u1ea2nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/strong><\/p>\n

B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/strong><\/h1>\n

Ng\u01b0\u1eddi ta c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian, n\u1ebfu b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb lo\u1ea1i kh\u1ecfi cu\u1ed9c ch\u01a1i.<\/p>\n

Nguy\u00ean nh\u00e2n ch\u00ednh c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i<\/strong><\/h2>\n

N\u1ed7i s\u1ee3 t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1eb7t n\u1ec1n t\u1ea3ng trong m\u1ed9t n\u1ec1n v\u0103n h\u00f3a c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o n\u00f3ng n\u1ea3y v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p trung s\u1ee3 h\u00e3i!<\/p>\n

C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 ng\u1ea1i c\u00f4ng khai th\u1eeba nh\u1eadn s\u1ef1 k\u00e9m c\u1ecfi c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh Symbian. H\u1ecd bi\u1ebft r\u1eb1ng s\u1ebd m\u1ea5t v\u00e0i n\u0103m \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh t\u1ed1t h\u01a1n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi Apple Apple iOS.
\nC\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh h\u00e0ng \u0111\u1ea7u \u0111\u00e3 s\u1ee3 m\u1ea5t c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng n\u1ebfu h\u1ecd th\u1eeba nh\u1eadn s\u1ef1 thua k\u00e9m v\u1ec1 c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi Apple.<\/p>\n

Thay v\u00ec ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n nh\u01b0 ph\u00e1t tri\u1ec3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh m\u1edbi, ban l\u00e3nh \u0111\u1ea1o Nokia quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n tho\u1ea1i m\u1edbi cho nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng ng\u1eafn h\u1ea1n.<\/p>\n

Microsoft \u0111\u00e3 h\u1ecdc h\u1ecfi t\u1eeb ch\u00ednh sai l\u1ea7m c\u1ee7a Nokia\u00a0<\/strong><\/h2>\n

N\u0103m 2014, Satya Nadella tr\u1edf th\u00e0nh CEO hi\u1ec7n t\u1ea1i c\u1ee7a Microsoft, sau Bill Gates v\u00e0 Steve Ballmer.
\nThay \u0111\u1ed5i quan tr\u1ecdng nh\u1ea5t m\u00e0 Satya mang \u0111\u1ebfn cho Microsoft l\u00e0 thay \u0111\u1ed5i v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i th\u1ec3 hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty v\u00e0 l\u00e0 h\u00ecnh m\u1eabu cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd.<\/p>\n

Hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng<\/strong><\/h2>\n

Vi\u1ec7c kh\u00f4ng s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ea7n thi\u1ebft khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u00f3 l\u1ebd l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb ch\u1ed1i.<\/p>\n

B\u00e0i h\u1ecdc s\u00e2u s\u1eafc cho c\u00e1c doanh nghi\u1ec7p l\u00e0 \u0111\u1eebng bao gi\u1edd b\u1ecf qua xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng \u0111\u00f2i h\u1ecfi ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c th\u1ea5u hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Th\u1ebf nh\u01b0ng \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u1ea1i l\u00e0 vi\u1ec7c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n.<\/p>\n

>>> Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

Nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 l\u00fd do h\u00e0ng \u0111\u1ea7u m\u00e0 ch\u00fang t\u00f4i hay \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p chia s\u1ebb li\u00ean quan \u0111\u1ebfn ng\u00e2n s\u00e1ch \u00edt v\u00e0 kh\u00f4ng \u0111\u1ee7 nh\u00e2n l\u1ef1c (v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0\/ho\u1eb7c chuy\u00ean m\u00f4n) \u0111\u1ec3 ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/strong>.<\/p>\n

B\u1ea1n kh\u00f4ng c\u1ea7n qu\u00e1 lo l\u1eafng, DTM Consulting<\/strong> \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1i Vi\u1ec7t Nam trong nh\u1eefng cu\u1ed9c nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u d\u1ea1ng th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/strong>. Chi ti\u1ebft T\u1ea0I \u0110\u00c2Y<\/strong><\/a><\/p>\n

V\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng qu\u00e1 l\u1edbn v\u00e0 qui m\u00f4 nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n nh\u01b0 nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p, social lestening hay thu\u00ea ngo\u00e0i m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n Marketing chuy\u00ean s\u00e2u.<\/p>","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y nh\u1eb1m chia s\u1ebb nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a Nokia v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc cho c\u00e1c doanh nghi\u1ec7p v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0 duy c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Nokia, k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi T\u1eadp […]<\/p>","protected":false},"author":17,"featured_media":10037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[654],"class_list":["post-10021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10021"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10021\/revisions"}],"predecessor-version":[{"id":12502,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10021\/revisions\/12502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10037"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}