Nh\u1eefng g\u00ec Coca Cola \u0111\u00e3 th\u1ef1c hi\u1ec7n<\/strong><\/h2>\nCoca Cola \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng v\u00e0 kh\u00e9o l\u00e9o s\u1eed d\u1ee5ng “c\u1ea3m x\u00fac”<\/strong> \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2011 th\u00e0nh c\u00f4ng \u1edf \u00dac \u0111\u1ebfn n\u1ed7i sau \u0111\u00f3 n\u00f3 lan r\u1ed9ng ra 70 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\nH\u1ecd g\u00f5 nh\u1eb9 v\u00e0o c\u1ea3m x\u00fac “happiness” v\u00e0 “belonging” (h\u1ea1nh ph\u00fac v\u00e0 s\u1ef1 thu\u1ed9c v\u1ec1).<\/p>\n
Coca Cola d\u1ef1a tr\u00ean mong mu\u1ed1n b\u1ea9m sinh c\u1ee7a m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec3 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, s\u1ebb chia. H\u1ecd mu\u1ed1n l\u00e1i nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi v\u1ec1 nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd quan t\u00e2m. B\u1eb1ng c\u00e1ch \u0111\u1eb7t 150 t\u00ean ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean chai Coca Cola (chi\u1ebfm 42% d\u00e2n s\u1ed1 \u00dac), h\u1ecd \u0111\u00e3 nh\u1eafc \u0111\u1ebfn \u0111i\u1ec1u c\u00e1 nh\u00e2n nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 ai trong ch\u00fang ta \u0111\u1ec1u mu\u1ed1n c\u00f3 – s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n
Nh\u01b0ng kh\u00f4ng ch\u1ec9 t\u00ean c\u1ee7a b\u1ea1n. Khi m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y t\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd y\u00eau, nh\u1eefng ng\u01b0\u1eddi h\u1ecd nh\u1edb, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi h\u1ecd m\u1ea5t, c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn.<\/p>\n
Coca Cola \u0111\u00e3 kh\u01a1i l\u00ean \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea3m x\u00fac thu\u1ed9c v\u1ec1 m\u1ed9t m\u1ed1i quan h\u1ec7, thu\u1ed9c v\u1ec1 m\u1ed9t t\u00ecnh b\u1ea1n, thu\u1ed9c v\u1ec1 m\u1ed9t gia \u0111\u00ecnh. Nh\u1eefng c\u1ea3m gi\u00e1c n\u00e0y \u0111\u00e3 kh\u01a1i d\u1eady m\u1ed9t ni\u1ec1m h\u1ea1nh ph\u00fac m\u00e0 m\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u c\u1ea3m th\u1ea5y, \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n.<\/p>\n
V\u1edbi c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac li\u00ean quan \u0111\u1ebfn mong mu\u1ed1n chia s\u1ebb, nh\u01b0 b\u00e1o c\u00e1o c\u1ee7a New York Times, tin t\u1ee9c t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c chia s\u1ebb th\u01b0\u1eddng xuy\u00ean h\u01a1n tin t\u1ee9c ti\u00eau c\u1ef1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Coke l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u01a1i d\u1eady c\u1ea3m gi\u00e1c vui m\u1eebng v\u00e0 g\u1eafn b\u00f3, t\u1ef1 nhi\u00ean nh\u1ea5t d\u1eabn \u0111\u1ebfn mong mu\u1ed1n chia s\u1ebb.<\/p>\n
“Chi\u1ebfn d\u1ecbch chia s\u1ebb” c\u1ee7a Coca Cola \u0111\u00e3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u00f9ng l\u00fac c\u1ea3m th\u1ea5y n\u1ed5i ti\u1ebfng v\u00e0 s\u1ef1 c\u1ea3m \u0111\u1ed9ng c\u00e1 nh\u00e2n. H\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd thu\u1ed9c v\u1ec1 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 l\u1edbn h\u01a1n, trong khi nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 c\u00e1c m\u1ed1i quan h\u1ec7 m\u00e0 h\u1ecd thu\u1ed9c. V\u00e0 v\u00ec nh\u1eefng c\u1ea3m x\u00fac n\u00e0y, h\u1ecd c\u1ea3m th\u1ea5y bu\u1ed9c ph\u1ea3i chia s\u1ebb.<\/p>\n
![\"\"](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/coca-cola.jpg\")
<\/a><\/p>\nNh\u1eefng con s\u1ed1 th\u1eadt \u0111\u1eb9p c\u1ee7a “Chi\u1ebfn d\u1ecbch k\u1ebft n\u1ed1i”<\/strong><\/h2>\n\n- V\u00e0o m\u00f9a h\u00e8 \u0111\u1ea7u ti\u00ean c\u1ee7a chi\u1ebfn d\u1ecbch, Coca Cola \u0111\u00e3 b\u00e1n h\u01a1n 250 tri\u1ec7u chai v\u00e0 lon coca \u1edf \u00dac, (d\u00e2n s\u1ed1 23 tri\u1ec7u)<\/li>\n
- Ti\u00eau th\u1ee5 \u1edf ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i t\u0103ng 7%<\/li>\n
- L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang Facebook Coca Cola t\u1eeb Facebook t\u0103ng 870%<\/li>\n
- L\u01b0\u1ee3t th\u00edch trang tr\u00ean trang Facebook c\u1ee7a Coca Cola \u0111\u00e3 t\u0103ng 39%<\/li>\n
- C\u1ed9ng \u0111\u1ed3ng Facebook Coca Cola t\u1eeb t\u0103ng tr\u01b0\u1edfng to\u00e0n c\u1ea7u 6,9%<\/li>\n
- H\u01a1n 6 tri\u1ec7u chai Coca Cola \u1ea3o \u0111\u01b0\u1ee3c chia s\u1ebb tr\u1ef1c tuy\u1ebfn<\/li>\n
- Th\u00eam 25 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook<\/li>\n<\/ul>\n
\u0110\u00e2y ch\u1ec9 l\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng<\/strong> \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch s\u1ebb chia coca cola!<\/p>\n\u0110i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng \u0111\u00e3 gi\u00fap Coca Cola \u0111\u1ea9y l\u00f9i m\u1ed9t th\u1eadp k\u1ef7 s\u1ee5t gi\u1ea3m doanh s\u1ed1 b\u00e1n h\u00e0ng \u1edf M\u1ef9, v\u1edbi doanh s\u1ed1 t\u0103ng 2,5% trong hai n\u0103m sau khi ra m\u1eaft chi\u1ebfn d\u1ecbch \u2018Share a Coke”.<\/p>\n
B\u1ea1n ngh\u0129 sao v\u1ec1 nh\u1eefng con s\u1ed1 n\u00e0y?<\/p>\n
>>> Xem th\u00eam: [M\u1edbi nh\u1ea5t] 10 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean Internet m\u00e0 ai c\u0169ng ph\u1ea3i bi\u1ebft<\/a><\/strong><\/p>\nV\u00ec sao Coca Cola l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/strong><\/h1>\nS\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed1t h\u01a1n, ch\u1ec9 c\u1ea7n l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n! B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 ng\u00e2n s\u00e1ch cho Marketing t\u01b0\u01a1ng t\u1ef1 Coca Cola nh\u01b0ng b\u1ea1n ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 Coca Cola n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n
![\"\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/a><\/p>\n1. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h2>\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thu h\u00fat b\u1edfi h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 mang l\u1ea1i cho h\u1ecd tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. H\u1ecd coi vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong th\u00f3i quen h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n
B\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n r\u1ea5t c\u1ea7n thi\u1ebft- s\u1ef1 s\u1edf h\u1eefu v\u00e0 s\u1ebb chia, \u0111\u00e3 kh\u1edfi x\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u trong khi ch\u0103m s\u00f3c c\u00e1c kh\u00eda c\u1ea1nh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb m\u1ed9t chai coca c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u00ean b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd, h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang t\u1ea1o ra nh\u1eefng k\u00fd \u1ee9c t\u1ed1t h\u01a1n thay v\u00ec qu\u1ea3ng b\u00e1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u Coke.<\/p>\n
2. “Share A Coke” c\u00f3 CTA m\u1ea1nh m\u1ebd<\/strong><\/h2>\nChi\u1ebfn d\u1ecbch Coca Cola tr\u1ef1c tuy\u1ebfn c\u00f3 CTA (Call To Action) tuy\u1ec7t v\u1eddi \u0111\u00f3 l\u00e0 “Share A Coke”. Kh\u1ea9u hi\u1ec7u n\u00e0y \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb c\u00e2u chuy\u1ec7n Coca-Cola c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn.<\/p>\n
M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c c\u1ee7a kh\u1ea9u hi\u1ec7u l\u00e0 d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 lan t\u1ecfa, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf li\u00ean t\u1ee5c \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 th\u1ec3 th\u1ea5y, t\u00ednh li\u00ean t\u1ee5c trong m\u1ed7i chi\u1ebfn d\u1ecbch Marketing l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n
3. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 c\u1ed1t l\u00f5i gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1<\/strong><\/h2>\nC\u1ea3m x\u00fac l\u00e0 trung t\u00e2m c\u1ee7a vi\u1ec7c kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua. B\u1ea5t k\u1ec3 b\u1ea1n b\u00e1n g\u00ec, d\u00f9 l\u00e0 m\u0169 \u1ea5m, th\u1ea3m c\u1eeda hay m\u00e8o nh\u1ecf, ch\u1ec9 c\u1ea7n b\u1ea1n ch\u1ea1m \u0111\u1ebfn \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac s\u00e2u s\u1eafc nh\u1ea5t b\u00ean trong kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n
C\u00f3 ph\u1ea3i Coca Cola \u0111\u1ed9t nhi\u00ean ngon h\u01a1n, tr\u1edf n\u00ean t\u1ed1t cho s\u1ee9c kh\u1ecfe h\u01a1n, ho\u1eb7c th\u1eadm ch\u00ed r\u1ebb h\u01a1n? Kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec trong s\u1ed1 \u0111\u00f3! S\u1ea3n ph\u1ea9m Coca Cola v\u1eabn gi\u1eef nguy\u00ean. V\u1edbi nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00e3 ch\u1ecdn m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng kh\u00e1c v\u1edbi gi\u00e1 c\u1ea3 t\u01b0\u01a1ng t\u1ef1, v\u1ecb t\u01b0\u01a1ng t\u1ef1. Nh\u01b0ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn Coca Cola, v\u00ec sao v\u1eady?<\/p>\n
Thay v\u00ec thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, Coke b\u1ed5 sung 150 t\u00ean \u0111\u1ea7u ti\u00ean ph\u1ed5 bi\u1ebfn nh\u1ea5t cho nh\u00e3n hi\u1ec7u chai Coke (Coca Cola) tr\u00ean kh\u1eafp n\u01b0\u1edbc \u00dac. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng t\u1eadp trung v\u00e0o c\u00e1ch h\u1ecd l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n
L\u00fd do cho t\u1ea5t c\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a Coca Cola trong chi\u1ebfn d\u1ecbch “Share A Coke” ch\u00ednh l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. Hi\u1ec3u \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, bi\u1ebft h\u1ecd mong mu\u1ed1n \u0111i\u1ec1u g\u00ec, k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec. Coca Cola \u0111\u00e3 b\u1eaft ch\u1ecdn insight “mu\u1ed1n th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, mong mu\u1ed1n k\u1ebft n\u1ed1i nh\u01b0ng e ng\u1ea1i s\u1ef1 s\u1ebb chia”,.. v\u00e0 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n
B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc t\u1eadp theo con \u0111\u01b0\u1eddng m\u00e0 Coca Cola \u0111\u00e3 \u0111i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n khai th\u00e1c nhu c\u1ea7u t\u00e2m l\u00fd nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3?<\/strong><\/h1>\nB\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 nh\u1eefng vi\u1ec7c c\u1ea7n v\u00e0 s\u1ebd l\u00e0m \u0111\u1ec3 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng?<\/p>\n
\n- Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/li>\n
- L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?
\nTh\u00f3i quen, s\u1edf th\u00edch, nh\u1eefng lo l\u1eafng quan ng\u1ea1i c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n - H\u1ecd bi\u1ebft g\u00ec v\u00e0 nh\u1eadn di\u1ec7n th\u1ebf n\u00e0o v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?
\nH\u1ecd c\u00f3 nh\u1eefng\u00a0pain points (nh\u1eefng \u0111i\u1ec3m \u0111au)<\/a><\/strong>\u00a0g\u00ec li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n- H\u00e0nh tr\u00ecnh mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ra sao?
\nH\u1ecd th\u00edch nh\u1eadn th\u00f4ng tin v\u1ec1 b\u1ea1n \u1edf \u0111\u00e2u, tr\u00ean k\u00eanh n\u00e0o?
\nH\u1ecd th\u01b0\u1eddng xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o khi mua lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n b\u00e1n? Khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u h\u1ecd mu\u1ed1n v\u00e0 s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n - T\u1ea1i sao h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 hay ng\u01b0\u1ee3c l\u1ea1i? H\u1ecd so s\u00e1nh b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng ra sao?<\/li>\n
- S\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau?<\/li>\n
- Nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i \u1edf s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u? \u0110i\u1ec1u g\u00ec l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n
- \u2026<\/li>\n<\/ul>\n
Kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, ho\u1eb7c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch n\u1eeda v\u1eddi ho\u1eb7c h\u1eddi h\u1ee3t ch\u00fang c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u01b0a hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c h\u1ecd. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t l\u1ea1i \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n
Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 ho\u1ea1t \u0111\u1ed9ng Marketing n\u00e0o, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u1ee7 hi\u1ec3u nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. C\u00f2n kh\u00f4ng th\u00ec, h\u00e3y ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c, kh\u00f4ng qu\u00e1 kh\u00f3 v\u00e0 t\u1ed1n k\u00e9m nh\u01b0 nh\u1eefng g\u00ec c\u00e1c doanh nghi\u1ec7p v\u1eabn ngh\u0129!<\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ee9c nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng:<\/p>\n
H\u1ecd g\u00f5 nh\u1eb9 v\u00e0o c\u1ea3m x\u00fac “happiness” v\u00e0 “belonging” (h\u1ea1nh ph\u00fac v\u00e0 s\u1ef1 thu\u1ed9c v\u1ec1).<\/p>\n
Coca Cola d\u1ef1a tr\u00ean mong mu\u1ed1n b\u1ea9m sinh c\u1ee7a m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec3 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, s\u1ebb chia. H\u1ecd mu\u1ed1n l\u00e1i nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi v\u1ec1 nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd quan t\u00e2m. B\u1eb1ng c\u00e1ch \u0111\u1eb7t 150 t\u00ean ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean chai Coca Cola (chi\u1ebfm 42% d\u00e2n s\u1ed1 \u00dac), h\u1ecd \u0111\u00e3 nh\u1eafc \u0111\u1ebfn \u0111i\u1ec1u c\u00e1 nh\u00e2n nh\u1ea5t m\u00e0 b\u1ea5t k\u1ef3 ai trong ch\u00fang ta \u0111\u1ec1u mu\u1ed1n c\u00f3 – s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n
Nh\u01b0ng kh\u00f4ng ch\u1ec9 t\u00ean c\u1ee7a b\u1ea1n. Khi m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y t\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd y\u00eau, nh\u1eefng ng\u01b0\u1eddi h\u1ecd nh\u1edb, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi h\u1ecd m\u1ea5t, c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn.<\/p>\n
Coca Cola \u0111\u00e3 kh\u01a1i l\u00ean \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea3m x\u00fac thu\u1ed9c v\u1ec1 m\u1ed9t m\u1ed1i quan h\u1ec7, thu\u1ed9c v\u1ec1 m\u1ed9t t\u00ecnh b\u1ea1n, thu\u1ed9c v\u1ec1 m\u1ed9t gia \u0111\u00ecnh. Nh\u1eefng c\u1ea3m gi\u00e1c n\u00e0y \u0111\u00e3 kh\u01a1i d\u1eady m\u1ed9t ni\u1ec1m h\u1ea1nh ph\u00fac m\u00e0 m\u1ed7i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u c\u1ea3m th\u1ea5y, \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n.<\/p>\n
V\u1edbi c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac li\u00ean quan \u0111\u1ebfn mong mu\u1ed1n chia s\u1ebb, nh\u01b0 b\u00e1o c\u00e1o c\u1ee7a New York Times, tin t\u1ee9c t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c chia s\u1ebb th\u01b0\u1eddng xuy\u00ean h\u01a1n tin t\u1ee9c ti\u00eau c\u1ef1c tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, Coke l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u01a1i d\u1eady c\u1ea3m gi\u00e1c vui m\u1eebng v\u00e0 g\u1eafn b\u00f3, t\u1ef1 nhi\u00ean nh\u1ea5t d\u1eabn \u0111\u1ebfn mong mu\u1ed1n chia s\u1ebb.<\/p>\n
“Chi\u1ebfn d\u1ecbch chia s\u1ebb” c\u1ee7a Coca Cola \u0111\u00e3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u00f9ng l\u00fac c\u1ea3m th\u1ea5y n\u1ed5i ti\u1ebfng v\u00e0 s\u1ef1 c\u1ea3m \u0111\u1ed9ng c\u00e1 nh\u00e2n. H\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd thu\u1ed9c v\u1ec1 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 l\u1edbn h\u01a1n, trong khi nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 c\u00e1c m\u1ed1i quan h\u1ec7 m\u00e0 h\u1ecd thu\u1ed9c. V\u00e0 v\u00ec nh\u1eefng c\u1ea3m x\u00fac n\u00e0y, h\u1ecd c\u1ea3m th\u1ea5y bu\u1ed9c ph\u1ea3i chia s\u1ebb.<\/p>\n
\u0110\u00e2y ch\u1ec9 l\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng<\/strong> \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch s\u1ebb chia coca cola!<\/p>\n \u0110i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng \u0111\u00e3 gi\u00fap Coca Cola \u0111\u1ea9y l\u00f9i m\u1ed9t th\u1eadp k\u1ef7 s\u1ee5t gi\u1ea3m doanh s\u1ed1 b\u00e1n h\u00e0ng \u1edf M\u1ef9, v\u1edbi doanh s\u1ed1 t\u0103ng 2,5% trong hai n\u0103m sau khi ra m\u1eaft chi\u1ebfn d\u1ecbch \u2018Share a Coke”.<\/p>\n B\u1ea1n ngh\u0129 sao v\u1ec1 nh\u1eefng con s\u1ed1 n\u00e0y?<\/p>\n >>> Xem th\u00eam: [M\u1edbi nh\u1ea5t] 10 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean Internet m\u00e0 ai c\u0169ng ph\u1ea3i bi\u1ebft<\/a><\/strong><\/p>\n S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ed1t h\u01a1n, ch\u1ec9 c\u1ea7n l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y t\u1ed1t h\u01a1n! B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 ng\u00e2n s\u00e1ch cho Marketing t\u01b0\u01a1ng t\u1ef1 Coca Cola nh\u01b0ng b\u1ea1n ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 Coca Cola n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n Ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thu h\u00fat b\u1edfi h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 mang l\u1ea1i cho h\u1ecd tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. H\u1ecd coi vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong th\u00f3i quen h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n B\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n r\u1ea5t c\u1ea7n thi\u1ebft- s\u1ef1 s\u1edf h\u1eefu v\u00e0 s\u1ebb chia, \u0111\u00e3 kh\u1edfi x\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u trong khi ch\u0103m s\u00f3c c\u00e1c kh\u00eda c\u1ea1nh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, khi m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb m\u1ed9t chai coca c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u00ean b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd, h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng h\u1ecd \u0111ang t\u1ea1o ra nh\u1eefng k\u00fd \u1ee9c t\u1ed1t h\u01a1n thay v\u00ec qu\u1ea3ng b\u00e1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u Coke.<\/p>\n Chi\u1ebfn d\u1ecbch Coca Cola tr\u1ef1c tuy\u1ebfn c\u00f3 CTA (Call To Action) tuy\u1ec7t v\u1eddi \u0111\u00f3 l\u00e0 “Share A Coke”. Kh\u1ea9u hi\u1ec7u n\u00e0y \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb c\u00e2u chuy\u1ec7n Coca-Cola c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn.<\/p>\n M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c c\u1ee7a kh\u1ea9u hi\u1ec7u l\u00e0 d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 lan t\u1ecfa, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf li\u00ean t\u1ee5c \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 th\u1ec3 th\u1ea5y, t\u00ednh li\u00ean t\u1ee5c trong m\u1ed7i chi\u1ebfn d\u1ecbch Marketing l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/p>\n C\u1ea3m x\u00fac l\u00e0 trung t\u00e2m c\u1ee7a vi\u1ec7c kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua. B\u1ea5t k\u1ec3 b\u1ea1n b\u00e1n g\u00ec, d\u00f9 l\u00e0 m\u0169 \u1ea5m, th\u1ea3m c\u1eeda hay m\u00e8o nh\u1ecf, ch\u1ec9 c\u1ea7n b\u1ea1n ch\u1ea1m \u0111\u1ebfn \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac s\u00e2u s\u1eafc nh\u1ea5t b\u00ean trong kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng.<\/p>\n C\u00f3 ph\u1ea3i Coca Cola \u0111\u1ed9t nhi\u00ean ngon h\u01a1n, tr\u1edf n\u00ean t\u1ed1t cho s\u1ee9c kh\u1ecfe h\u01a1n, ho\u1eb7c th\u1eadm ch\u00ed r\u1ebb h\u01a1n? Kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec trong s\u1ed1 \u0111\u00f3! S\u1ea3n ph\u1ea9m Coca Cola v\u1eabn gi\u1eef nguy\u00ean. V\u1edbi nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u00e3 ch\u1ecdn m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng kh\u00e1c v\u1edbi gi\u00e1 c\u1ea3 t\u01b0\u01a1ng t\u1ef1, v\u1ecb t\u01b0\u01a1ng t\u1ef1. Nh\u01b0ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn Coca Cola, v\u00ec sao v\u1eady?<\/p>\n Thay v\u00ec thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, Coke b\u1ed5 sung 150 t\u00ean \u0111\u1ea7u ti\u00ean ph\u1ed5 bi\u1ebfn nh\u1ea5t cho nh\u00e3n hi\u1ec7u chai Coke (Coca Cola) tr\u00ean kh\u1eafp n\u01b0\u1edbc \u00dac. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng t\u1eadp trung v\u00e0o c\u00e1ch h\u1ecd l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec h\u1ecd cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n L\u00fd do cho t\u1ea5t c\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a Coca Cola trong chi\u1ebfn d\u1ecbch “Share A Coke” ch\u00ednh l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng. Hi\u1ec3u \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, bi\u1ebft h\u1ecd mong mu\u1ed1n \u0111i\u1ec1u g\u00ec, k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec. Coca Cola \u0111\u00e3 b\u1eaft ch\u1ecdn insight “mu\u1ed1n th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, mong mu\u1ed1n k\u1ebft n\u1ed1i nh\u01b0ng e ng\u1ea1i s\u1ef1 s\u1ebb chia”,.. v\u00e0 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc t\u1eadp theo con \u0111\u01b0\u1eddng m\u00e0 Coca Cola \u0111\u00e3 \u0111i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n khai th\u00e1c nhu c\u1ea7u t\u00e2m l\u00fd nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 nh\u1eefng vi\u1ec7c c\u1ea7n v\u00e0 s\u1ebd l\u00e0m \u0111\u1ec3 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng?<\/p>\n Kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, ho\u1eb7c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch n\u1eeda v\u1eddi ho\u1eb7c h\u1eddi h\u1ee3t ch\u00fang c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u01b0a hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c h\u1ecd. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t l\u1ea1i \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 ho\u1ea1t \u0111\u1ed9ng Marketing n\u00e0o, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u1ee7 hi\u1ec3u nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. C\u00f2n kh\u00f4ng th\u00ec, h\u00e3y ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c, kh\u00f4ng qu\u00e1 kh\u00f3 v\u00e0 t\u1ed1n k\u00e9m nh\u01b0 nh\u1eefng g\u00ec c\u00e1c doanh nghi\u1ec7p v\u1eabn ngh\u0129!<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ee9c nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng:<\/p>\n<\/a><\/p>\nNh\u1eefng con s\u1ed1 th\u1eadt \u0111\u1eb9p c\u1ee7a “Chi\u1ebfn d\u1ecbch k\u1ebft n\u1ed1i”<\/strong><\/h2>\n
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V\u00ec sao Coca Cola l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/strong><\/h1>\n
<\/a><\/p>\n1. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/h2>\n
2. “Share A Coke” c\u00f3 CTA m\u1ea1nh m\u1ebd<\/strong><\/h2>\n
3. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 c\u1ed1t l\u00f5i gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1<\/strong><\/h2>\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3?<\/strong><\/h1>\n
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\nTh\u00f3i quen, s\u1edf th\u00edch, nh\u1eefng lo l\u1eafng quan ng\u1ea1i c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n
\nH\u1ecd c\u00f3 nh\u1eefng\u00a0pain points (nh\u1eefng \u0111i\u1ec3m \u0111au)<\/a><\/strong>\u00a0g\u00ec li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n
\nH\u1ecd th\u00edch nh\u1eadn th\u00f4ng tin v\u1ec1 b\u1ea1n \u1edf \u0111\u00e2u, tr\u00ean k\u00eanh n\u00e0o?
\nH\u1ecd th\u01b0\u1eddng xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o khi mua lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n b\u00e1n? Khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u h\u1ecd mu\u1ed1n v\u00e0 s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li>\n