{"id":10003,"date":"2020-01-22T00:55:23","date_gmt":"2020-01-21T17:55:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=10003"},"modified":"2023-06-16T13:46:01","modified_gmt":"2023-06-16T06:46:01","slug":"the-he-z-the-he-y-the-he-x-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/the-he-z-the-he-y-the-he-x-trong-marketing-la-gi\/","title":{"rendered":"Th\u1ebf h\u1ec7 X, th\u1ebf h\u1ec7 Y, th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 \u03b1 trong marketing l\u00e0 g\u00ec?"},"content":{"rendered":"

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ed7i th\u1eddi k\u1ef3 th\u01b0\u1eddng c\u00f3 h\u00e0nh vi ti\u00eau d\u00f9ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nhau. M\u1ed7i th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng ri\u00eang, \u0111\u1ed9c nh\u1ea5t m\u00e0 kh\u00f4ng th\u1ebf h\u1ec7 n\u00e0o kh\u00e1c c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n

V\u1eady th\u1ebf h\u1ec7 X, th\u1ebf h\u1ec7 Y, th\u1ebf h\u1ec7 Z, th\u1ebf h\u1ec7 Alpha l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u1eefng th\u1ebf h\u1ec7 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Th\u1ebf h\u1ec7 X\u00a0(Gen X) l\u00e0 g\u00ec?<\/h2>\n

Th\u1ebf h\u1ec7 X, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Gen X, th\u1ebf h\u1ec7 ch\u1ed1t, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 th\u1ebf h\u1ec7 con b\u1ecb l\u00e3ng qu\u00ean bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1965 \u0111\u1ebfn 1980 (tu\u1ed5i 39-54 n\u0103m 2019). H\u1ecd l\u00e0 th\u1ebf h\u1ec7 sau Baby Boomer<\/a> v\u00e0 tr\u01b0\u1edbc th\u1ebf h\u1ec7 Y<\/p>\n

Th\u1ebf h\u1ec7 n\u00e0y l\u1edbn l\u00ean v\u1edbi t\u1ef7 l\u1ec7 ly h\u00f4n cao h\u01a1n v\u00e0 nhi\u1ec1u h\u1ed9 gia \u0111\u00ecnh c\u00f3 thu nh\u1eadp cao h\u01a1n, d\u1eabn \u0111\u1ebfn thi\u1ebfu s\u1ef1 hi\u1ec7n di\u1ec7n chung c\u1ee7a ng\u01b0\u1eddi l\u1edbn trong th\u1eddi th\u01a1 \u1ea5u v\u00e0 tu\u1ed5i thi\u1ebfu ni\u00ean. Do \u0111\u00f3, Gen X th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1eb3ng v\u00e0 c\u00f3 tinh th\u1ea7n kinh doanh.<\/p>\n

>> B\u00e0i vi\u1ebft li\u00ean quan: Euromonitor: Kh\u00f4ng ph\u1ea3i th\u1ebf h\u1ec7 Z, \u00f4ng b\u00e0 m\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00ean nh\u1eafm t\u1edbi t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/p>\n

Millennials\u00a0(Gen Y) l\u00e0 g\u00ec?<\/h2>\n

Millennials, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Th\u1ebf h\u1ec7 Y, bao g\u1ed3m b\u1ea5t k\u1ef3 ai sinh t\u1eeb n\u0103m 1981 \u0111\u1ebfn 1996 (tu\u1ed5i t\u1eeb 23 \u0111\u1ebfn 38 v\u00e0o n\u0103m 2019). Ph\u1ea7n l\u1edbn nh\u00f3m th\u1ebf h\u1ec7 n\u00e0y \u0111\u00e3 gia nh\u1eadp l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng \u1edf \u0111\u1ec9nh cao c\u1ee7a cu\u1ed9c \u0110\u1ea1i suy tho\u00e1i, v\u00e0 \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi s\u1ef1 gia t\u0103ng kho\u1ea3ng c\u00e1ch gi\u00e0u ngh\u00e8o th\u1ebf h\u1ec7 sau \u0111\u00f3.<\/p>\n

Millennials \u0111\u00e3 d\u1eabn \u0111\u1ea7u c\u00e1c th\u1ebf h\u1ec7 c\u0169 trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 n\u1eafm l\u1ea5y c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1. T\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i c\u0103n b\u1ea3n c\u00e1ch h\u1ecd s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c – mang l\u1ea1i cho h\u1ecd nh\u1eefng \u0111\u1ecbnh ki\u1ebfn \u200b\u200bm\u00e0 h\u1ecd l\u00e0m vi\u1ec7c v\u00e0 \u0111\u00e3 gi\u1ebft ch\u1ebft m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f4ng nghi\u1ec7p. Tr\u01b0\u1edbc Gen Z, millennials l\u00e0 th\u1ebf h\u1ec7 \u0111a d\u1ea1ng nh\u1ea5t v\u1ec1 ch\u1ee7ng t\u1ed9c v\u00e0 d\u00e2n t\u1ed9c.<\/p>\n

Th\u1ebf h\u1ec7 Z\u00a0(Gen Z) l\u00e0 g\u00ec?<\/h2>\n

Th\u1ebf h\u1ec7 Z<\/a> (c\u00f2n g\u1ecdi l\u00e0 Gen Z, iGen ho\u1eb7c centennials), \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra trong giai \u0111o\u1ea1n 1996-2010, sau th\u1ebf h\u1ec7 Millennials (Gen Y)<\/a><\/strong>. Th\u1ebf h\u1ec7 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c sinh ra trong m\u00f4i tr\u01b0\u1eddng internet v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media<\/a>), v\u00e0 \u0111ang gia nh\u1eadp v\u00e0o l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng. Ch\u00ednh v\u00ec v\u1eady, nh\u00f3m th\u1ebf h\u1ec7 n\u00e0y \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Th\u1ebf h\u1ec7 Z, l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb nh\u1ea5t. Theo\u00a0Pew Research g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a Gen Z l\u00e0 b\u1ea5t k\u1ef3 ai sinh sau n\u0103m 1997.\u00a0Gen Z l\u1edbn l\u00ean v\u1edbi c\u00f4ng ngh\u1ec7, internet v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u00f4i khi khi\u1ebfn h\u1ecd b\u1ecb r\u1eadp khu\u00f4n l\u00e0 nh\u1eefng chi\u1ebfn binh c\u00f4ng l\u00fd x\u00e3 h\u1ed9i nghi\u1ec7n c\u00f4ng ngh\u1ec7, ch\u1ed1ng \u0111\u1ed1i x\u00e3 h\u1ed9i, hay H\u1ed3i gi\u00e1o.<\/p>\n

\"\"<\/a><\/p>\n

Th\u1ebf h\u1ec7 Alpha (Gen \u03b1) l\u00e0 g\u00ec?<\/h2>\n

M\u1ed9t s\u1ed1 th\u00e0nh vi\u00ean c\u1ee7a Gen Alpha (b\u1ea5t k\u1ef3 ai sinh sau n\u0103m 2010), nh\u01b0ng n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 th\u1ebf h\u1ec7 bi\u1ebfn \u0111\u1ed5i nh\u1ea5t. Alphas ch\u01b0a tr\u01b0\u1edfng th\u00e0nh v\u1edbi c\u00f4ng ngh\u1ec7 – h\u1ecd \u0111\u00e3 ho\u00e0n to\u00e0n \u0111\u1eafm ch\u00ecm trong \u0111\u00f3 k\u1ec3 t\u1eeb khi sinh ra. \u0110\u1ea7u n\u0103m h\u00ecnh th\u00e0nh, nh\u1eefng \u0111\u1ee9a tr\u1ebb n\u00e0y tho\u1ea3i m\u00e1i n\u00f3i chuy\u1ec7n v\u1edbi tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i v\u00e0 vu\u1ed1t tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. H\u1ecd kh\u00f4ng coi c\u00f4ng ngh\u1ec7 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c nhi\u1ec7m v\u1ee5, m\u00e0 l\u00e0 nh\u1eefng ph\u1ea7n t\u00edch h\u1ee3p s\u00e2u s\u1eafc trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n

T\u1ea1i sao l\u1ea1i \u0111\u1eb7t t\u00ean l\u00e0 th\u1ebf h\u1ec7 Aplpha?<\/span><\/h3>\n

Th\u1ebf h\u1ec7 Alpha mang kh\u00f4ng mang \u00fd ngh\u0129a ti\u1ebfp n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 c\u0169 (th\u1ebf h\u1ec7 X, Y, Z<\/a>), m\u00e0 l\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t th\u1ebf h\u1ec7 m\u1edbi ho\u00e0n to\u00e0n, sinh ra trong thi\u00ean ni\u00ean k\u1ef7 m\u1edbi.
\nTh\u1ebf h\u1ec7 Alpha c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o cho b\u1ea3n th\u00e2n m\u1ed9t m\u00e0u s\u1eafc ri\u00eang bi\u1ec7t. C\u1ee5 th\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam:<\/p>\n

[B\u00c1O C\u00c1O] Kh\u00e1m ph\u00e1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ed1i s\u1ed1ng th\u1ebf h\u1ec7 Alpha \u2013 Download PDF\u00a0<\/a>
\n<\/strong>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u1ebf h\u1ec7 Alpha?<\/a><\/p>\n

 <\/p>\n

C\u00e1c th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong marketing<\/h1>\n

M\u1ed7i th\u1ebf h\u1ec7 d\u00f9 l\u00e0 X, Y, Z hay Alpha th\u00ec \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea5t bi\u1ebfn.<\/p>\n

M\u1ed7i th\u1ebf h\u1ec7 lu\u00f4n gi\u1eef cho m\u00ecnh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang m\u00e0 kh\u00f4ng th\u1ebf h\u1ec7 n\u00e0o kh\u00e1c c\u00f3 \u0111\u01b0\u1ee3c. \u0110\u1ed3ng th\u1eddi th\u00ec c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi kh\u00e1c c\u1ee7a h\u1ecd c\u0169ng d\u1ea7n thay \u0111\u1ed5i theo th\u1eddi gian, theo s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ea3 y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i. Bao g\u1ed3m tu\u1ed5i t\u00e1c c\u0169ng nh\u01b0 c\u00e1c t\u00e1c nh\u00e2n kinh t\u1ebf, c\u00f4ng ngh\u1ec7.<\/p>\n

Th\u1ebf h\u1ec7 Z hi\u1ec7n nay ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ebf h\u1ec7 Z c\u1ee7a 20 n\u0103m sau. V\u1eabn nh\u1eefng con ng\u01b0\u1eddi \u0111\u00f3, nh\u01b0ng ch\u1ec9 t\u00ednh ri\u00eang v\u1ec1 tu\u1ed5i t\u00e1c \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 tu\u1ed5i c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00e0nh vi c\u1ee7a h\u1ecd trong ti\u00eau d\u00f9ng.<\/p>\n

Xem th\u00eam >> [B\u00c1O C\u00c1O] Xu h\u01b0\u1edbng b\u00e1n l\u1ebb 2021 \u2013 Retail Trends \u2013 Download PDF<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ed7i th\u1eddi k\u1ef3 th\u01b0\u1eddng c\u00f3 h\u00e0nh vi ti\u00eau d\u00f9ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nhau. M\u1ed7i th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau d\u00f9ng ri\u00eang, \u0111\u1ed9c nh\u1ea5t m\u00e0 kh\u00f4ng th\u1ebf h\u1ec7 n\u00e0o kh\u00e1c c\u00f3 \u0111\u01b0\u1ee3c. V\u1eady th\u1ebf h\u1ec7 X, th\u1ebf h\u1ec7 Y, th\u1ebf h\u1ec7 Z, th\u1ebf h\u1ec7 Alpha l\u00e0 g\u00ec? […]<\/p>","protected":false},"author":4,"featured_media":10004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656],"class_list":["post-10003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=10003"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10003\/revisions"}],"predecessor-version":[{"id":15931,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/10003\/revisions\/15931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10004"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=10003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=10003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=10003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}